Online Networking (drop the capital “N”) BY MELISSA CHAPMAN I had a version of the “networking” conversation a few times in the last month, so I thought it might be useful to share as a post for the larger community. Take what you like, leave what you don’t. But I would value your feedback, as … Read more
Camp.Fire: Publisher flooring strategies Establishing programmatic floors has long been a strategy for publishers – predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We’ve assembled … Read more
Security Solution Scorecard You need to protect your users to grow as a publisher. The security solution scorecard. The most important recommendation that I can make is that you have a security partner. If you are running programmatic without a security partner, you are serving malvertising and inappropriate ads to your users. The fact that … Read more