In this episode, we talk about the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda.
We also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) also shares the launching of Burt Intelligence’s new MCP Server.
We need to have a conversation about automation vs AI for ad operations. The more I’ve thought about it, I think there is this spot I’m calling “seller intelligence” which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers.
The Pub Report is a brand new webinar co-hosted by Prebid.org and Beeler.Tech, built to answer practical publisher questions. In our first session, we heard from Andy Sharkey (Optable), Brian O’Kelley (Scope3), Dr Paul Farrow (Microsoft Ads), and Scott Siegler (Amazon Publisher Services).
What if publishers had a practical, plain-language map of every revenue move available to them right now – sorted by effort, risk, and time to payoff? That’s the question Rob Beeler set out to answer, and our recent Camp.Fire session gave our community an early look at a potential framework.
In conversations with publisher revenue leaders across markets, a consistent pattern is emerging: Optimization is no longer the only challenge; it’s building resilience in an unpredictable system. Five structural shifts are beginning to redefine how publishers approach monetization.
Brands want to be chosen. Publishers want to be chosen. Both need trust. Both need connection. And both are operating in an internet environment that is getting more intermediated, more automated, and less direct.
Everyone is obsessed with predicting the “Big AI Shift.” Conferences are packed with futurists talking about how AI will reshape marketing, creativity, and entire industries. But while everyone is staring at the horizon, they’re missing the ground crumbling beneath their feet.
Publishers aren’t short on industry conversation. They’re short on clear, usable options that can move revenue without turning into a three-month research project.
For publishers navigating AI, working sessions like AI Publisher Response Live are all about pressure-testing assumptions before they calcify into strategy. As we learnt in the latest episode, where Rob was joined by guest speakers Amanda Sabreah and Scott Messer, the AI moment is forcing publishers and adops teams to confront an uncomfortable question: what do you actually control?
CTV has long been positioned as the crown jewel of digital media – brand-safe, high-attention, living room inventory that commands premium budgets. Yet behind the promise of premium CPMs, many media owners are discovering a tougher reality.