[{"id":4131,"link":"https:\/\/www.beeler.tech\/2026\/06\/16\/pub-report-what-publishers-should-do-next\/","name":"pub-report-what-publishers-should-do-next","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_1.jpg","alt":""},"title":"Own the signal, move the auction, fix the cache: what publishers should do next","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 16, 2026","dateGMT":"2026-06-16 18:03:07","modifiedDate":"2026-06-16 18:05:40","modifiedDateGMT":"2026-06-16 18:05:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-pub-report\/' rel='post_tag'>The Pub Report<\/a>"},"readTime":{"min":4,"sec":39},"status":"publish","excerpt":"The session moved across identity, provenance, Prebid Server, and Prebid Cache. However, the common theme was that the next set of adtech defaults are being shaped now.\u00a0So publishers, you need to get involved."},{"id":4118,"link":"https:\/\/www.beeler.tech\/2026\/06\/15\/when-gpid-gets-messy-publishers-pay-the-price-with-eilon-goldstein-of-rise\/","name":"when-gpid-gets-messy-publishers-pay-the-price-with-eilon-goldstein-of-rise","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/B.Space_QA_2_2560x1440.png","alt":""},"title":"When GPID gets messy, publishers pay the price, with Eilon Goldstein of Rise","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 15, 2026","dateGMT":"2026-06-15 13:06:51","modifiedDate":"2026-06-15 13:06:55","modifiedDateGMT":"2026-06-15 13:06:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":36},"status":"publish","excerpt":"In this exclusive conversation, Eilon Goldstein gets into what GPID was meant to solve, where implementations tend to go sideways, and what publishers should look at first if they want to know whether their setup is helping or hurting them."},{"id":4096,"link":"https:\/\/www.beeler.tech\/2026\/06\/09\/ad-stack-business-ju-kay-kwek-switchboard\/","name":"ad-stack-business-ju-kay-kwek-switchboard","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3.jpg","alt":""},"title":"Why the ad stack and the business still don't talk to each other with Ju-kay Kwek of Switchboard Software","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 9, 2026","dateGMT":"2026-06-09 16:00:13","modifiedDate":"2026-06-10 14:52:57","modifiedDateGMT":"2026-06-10 14:52:57","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":51},"status":"publish","excerpt":"Ju-kay gets into why reconciliation is still so manual, why threshold-based alerts miss the slow-moving issues that matter, and what changes when teams can normalize data across systems instead of forcing operators to connect every dot themselves."},{"id":4087,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/why-gpid-still-falls-short-persistent-problems-in-programmatic-placement-identification\/","name":"why-gpid-still-falls-short-persistent-problems-in-programmatic-placement-identification","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_34.jpg","alt":""},"title":"Why GPID still falls short: Persistent problems in programmatic placement identification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 12:23:42","modifiedDate":"2026-06-08 12:55:20","modifiedDateGMT":"2026-06-08 12:55:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":44},"status":"publish","excerpt":"In theory, GPID solves a core pain point: without it, the same ad slot can appear with varying identifiers across SSPs, wrappers, and reseller paths. Yet despite widespread adoption, real-world implementations often introduce variations that undermine GPID\u2019s core promise: persistence."},{"id":4085,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/manual-reporting-ad-ops-with-chris-quinn\/","name":"manual-reporting-ad-ops-with-chris-quinn","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"Manual reporting is costing ad ops teams more than time with Chris Quinn of ProOps Consulting","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 12:10:53","modifiedDate":"2026-06-08 12:14:55","modifiedDateGMT":"2026-06-08 12:14:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":13},"status":"publish","excerpt":"Manual reporting may keep ad ops teams close to the numbers, but it also asks experienced people to spend their best hours searching for problems instead of solving them."},{"id":4061,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/why-slow-ads-are-a-revenue-problem-a-conversation-with-catch-metrics\/","name":"why-slow-ads-are-a-revenue-problem-a-conversation-with-catch-metrics","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_2.jpg","alt":""},"title":"Why slow ads are a revenue problem, a conversation with Catch Metrics","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 14:09:43","modifiedDate":"2026-06-01 14:09:47","modifiedDateGMT":"2026-06-01 14:09:47","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":56},"status":"publish","excerpt":"For publishers, page speed is no longer just a technical concern. As advertising stacks become more complex and pages rely on dozens of third-party technologies, even small delays can affect viewability, user engagement, and ultimately revenue. Yet understanding what is causing those delays remains one of the industry's biggest challenges."},{"id":4059,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/why-the-agency-reset-matters-for-publishers-with-joe-root-of-permutive\/","name":"why-the-agency-reset-matters-for-publishers-with-joe-root-of-permutive","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_30.jpg","alt":""},"title":"Why the agency reset matters for publishers with Joe Root of Permutive","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 13:30:39","modifiedDate":"2026-06-01 13:30:43","modifiedDateGMT":"2026-06-01 13:30:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":3,"sec":24},"status":"publish","excerpt":"Publishers are not the only ones being forced to rethink their model. Agencies are going through their own reset as AI puts pressure on the traditional headcount and agency-of-record fee structure."},{"id":4017,"link":"https:\/\/www.beeler.tech\/2026\/05\/26\/camp-fire-interstitial-ux-reset-navigator-nyc-ai-publisher-response-analysis\/","name":"camp-fire-interstitial-ux-reset-navigator-nyc-ai-publisher-response-analysis","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Camp.Fire: Interstitial UX Reset + Navigator NYC & AI Publisher Response Analysis","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 26, 2026","dateGMT":"2026-05-26 14:19:21","modifiedDate":"2026-05-26 14:24:02","modifiedDateGMT":"2026-05-26 14:24:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":1,"sec":7},"status":"publish","excerpt":"We\u2019re kicking off this month\u2019s Camp.Fire with Evan Thor, who digs into a broken part of the mobile ecosystem: interstitial ad UX. We also recap, review, and analyze the critical conversations from Navigator NYC and AI Publisher Response."},{"id":3977,"link":"https:\/\/www.beeler.tech\/2026\/05\/18\/ai-as-magic-instead-of-infrastructure-matthew-rance\/","name":"ai-as-magic-instead-of-infrastructure-matthew-rance","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_19.jpg","alt":""},"title":"There\u2019s a dangerous tendency to think of AI as magic instead of infrastructure: a publisher show-and-tell with Matthew Rance","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 18, 2026","dateGMT":"2026-05-18 13:03:02","modifiedDate":"2026-05-18 13:03:06","modifiedDateGMT":"2026-05-18 13:03:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":9},"status":"publish","excerpt":"For the past two years, publishers have largely talked about AI in abstract terms: opportunities, risks, legal concerns, SEO disruption, licensing deals, existential dread. Yes, they are all important. But they\u2019re increasingly disconnected from the practical question every operations, revenue, and editorial team now faces: what are we actually doing with this stuff?"},{"id":3922,"link":"https:\/\/www.beeler.tech\/2026\/05\/11\/metrics-publishers-prioritize-may-not-drive-revenue-report-playwire\/","name":"metrics-publishers-prioritize-may-not-drive-revenue-report-playwire","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_5.jpg","alt":""},"title":"Metrics publishers prioritize may not drive revenue (new report from Playwire)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 11, 2026","dateGMT":"2026-05-11 12:24:05","modifiedDate":"2026-05-11 12:30:15","modifiedDateGMT":"2026-05-11 12:30:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":36},"status":"publish","excerpt":"For years, publishers have been told to obsess over CPMs, viewability, and time-on-site. But according to Playwire\u2019s new report, State of Publisher Ad Revenue 2026: Insights and Opportunities, many of the industry\u2019s most commonly discussed metrics are not actually the strongest predictors of publisher revenue."},{"id":3930,"link":"https:\/\/www.beeler.tech\/2026\/05\/04\/pub-call-ai-automation-show-tell-with-matthew-rance-april-9-2026\/","name":"pub-call-ai-automation-show-tell-with-matthew-rance-april-9-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_15.jpg","alt":""},"title":"Pub.Call: AI automation show + tell with Matthew Rance (April 9, 2026)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 4, 2026","dateGMT":"2026-05-04 04:31:43","modifiedDate":"2026-05-18 12:56:08","modifiedDateGMT":"2026-05-18 12:56:08","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":1,"sec":22},"status":"publish","excerpt":"AI can be useful in surfacing patterns, ranking information, speeding up repetitive steps, and supporting decision-making. But the people building and using them still need to understand how the system works: where the data comes from, how it moves, what gets logged, where the risks are, and where human judgment belongs."},{"id":3928,"link":"https:\/\/www.beeler.tech\/2026\/05\/04\/pub-call-bsi-publisher-quality-utility-april-21-2026\/","name":"pub-call-bsi-publisher-quality-utility-april-21-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_18.jpg","alt":""},"title":"Pub.Call: BSI Publisher Quality Utility (April 21, 2026)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 4, 2026","dateGMT":"2026-05-04 04:24:08","modifiedDate":"2026-05-04 04:24:13","modifiedDateGMT":"2026-05-04 04:24:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":1,"sec":15},"status":"publish","excerpt":"Publishers know what it feels like to lose revenue without a clean explanation. A buyer avoids your site. A domain gets flagged. A piece of inventory gets treated like a risk. Sometimes the reason is obvious. A lot of the time, it\u2019s buried inside someone else\u2019s methodology, vendor score, block list, or browser standard."}]