Beeler.Tech Reads & Reactions
Commentary on ad ops, ad tech, and the systems publishers rely on (or sometimes have to fight), interviews with industry leaders, and anonymous takes from publishers. If you’re working to make the business side of publishing make sense, this is where we talk about how.
Rob Beeler’s Open Tabs
Rob’s takes on the pressures, tradeoffs, and bigger questions shaping publishing and original media. So we can work through what demands attention now while not losing sight about the decisions and conversations that will shape what comes next.
[{"id":4187,"link":"https:\/\/www.beeler.tech\/2026\/07\/15\/publishers-need-receipts-c2pa-may-be-one-way-to-get-them\/","name":"publishers-need-receipts-c2pa-may-be-one-way-to-get-them","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Publishers need receipts, C2PA may be one way to get them","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 15, 2026","dateGMT":"2026-07-15 19:43:46","modifiedDate":"2026-07-15 20:30:27","modifiedDateGMT":"2026-07-15 20:30:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":7,"sec":34},"status":"publish","excerpt":"Publishers have spent years watching other companies extract value from their work while asking them to prove they created it, own it, and deserve to be paid for it. Is C2PA the answer?"},{"id":3414,"link":"https:\/\/www.beeler.tech\/2026\/03\/23\/brand-safety-navigator-award-announcement\/","name":"brand-safety-navigator-award-announcement","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Brand safety has become too easy a way to avoid the harder conversation","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 23, 2026","dateGMT":"2026-03-23 12:23:35","modifiedDate":"2026-07-15 20:24:03","modifiedDateGMT":"2026-07-15 20:24:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":7,"sec":19},"status":"publish","excerpt":"Brands want to be chosen. Publishers want to be chosen. Both need trust. Both need connection. And both are operating in an internet environment that is getting more intermediated, more automated, and less direct.\u00a0"},{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-07-15 20:26:43","modifiedDateGMT":"2026-07-15 20:26:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":11,"sec":4},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-07-15 20:27:39","modifiedDateGMT":"2026-07-15 20:27:39","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":13,"sec":7},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."}]
Industry Interviews & Hot Takes
Exclusive industry interviews, roundtables, and commentary you won’t find anywhere else.
[{"id":5741,"link":"https:\/\/www.beeler.tech\/2026\/10\/05\/from-dashboards-to-decisions-rethinking-publisher-revenue-with-burts-shay-brog\/","name":"from-dashboards-to-decisions-rethinking-publisher-revenue-with-burts-shay-brog","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_4.png","alt":""},"title":"From dashboards to decisions: rethinking publisher revenue with Burt's Shay Brog","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 5, 2026","dateGMT":"2026-10-05 13:54:18","modifiedDate":"2026-10-05 13:54:21","modifiedDateGMT":"2026-10-05 13:54:21","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-webinar\/' rel='post_tag'>Partner Webinar<\/a>"},"readTime":{"min":10,"sec":33},"status":"publish","content":"From dashboards to decisions: rethinking publisher revenue with Burt's Shay Brog BY ROB BEELER + SHAY BROG, CEO OF BURT INTELLIGENCE Publishers are under relentless revenue pressure, and most respond by squeezing more out of each channel. Direct, programmatic, commerce and subscriptions all have their own tools, reports and KPIs."},{"id":5739,"link":"https:\/\/www.beeler.tech\/2026\/10\/05\/rebuilding-the-backbone-of-publisher-ad-sales-with-danads-johan-liljelund\/","name":"rebuilding-the-backbone-of-publisher-ad-sales-with-danads-johan-liljelund","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o2.png","alt":""},"title":"Rebuilding the backbone of publisher ad sales with DanAds' Johan Liljelund","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 5, 2026","dateGMT":"2026-10-05 13:44:12","modifiedDate":"2026-10-05 13:44:15","modifiedDateGMT":"2026-10-05 13:44:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-webinar\/' rel='post_tag'>Partner Webinar<\/a>"},"readTime":{"min":7,"sec":24},"status":"publish","content":"Rebuilding the backbone of publisher ad sales with DanAds' Johan Liljelund BY ROB BEELER + JOHAN LILJELUND, CIO + EXECUTIVE VP AT DANADS We're hearing the same thing from publishers everywhere right now. Buyers want more transparency, AI agents are starting to knock on the door, and sales teams are"},{"id":5737,"link":"https:\/\/www.beeler.tech\/2026\/10\/05\/webinar-recap-diagnose-before-you-optimise-key-takeaways-for-publishers\/","name":"webinar-recap-diagnose-before-you-optimise-key-takeaways-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_23.jpg","alt":""},"title":"Webinar recap: Diagnose before you optimise (key takeaways for publishers)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 5, 2026","dateGMT":"2026-10-05 13:31:01","modifiedDate":"2026-10-05 13:31:04","modifiedDateGMT":"2026-10-05 13:31:04","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-webinar\/' rel='post_tag'>Partner Webinar<\/a>"},"readTime":{"min":1,"sec":39},"status":"publish","content":"Webinar recap: Diagnose before you optimise (key takeaways for publishers) FROM THE TEAM AT OPTI DIGITAL In its latest webinar, Opti Digital brought together Olly Aulakh, Chief Revenue Officer at Opti Digital, and Rob Beeler, Founder & CEO of Beeler.Tech, to explore how publishers can move from seeing a change"},{"id":5711,"link":"https:\/\/www.beeler.tech\/2026\/10\/01\/when-traffic-becomes-less-predictable-turning-every-publisher-session-into-revenue\/","name":"when-traffic-becomes-less-predictable-turning-every-publisher-session-into-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/10\/PR_Authority_Magali-1.jpg","alt":""},"title":"When traffic becomes less predictable: turning every publisher session into revenue","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2026","dateGMT":"2026-10-01 17:18:35","modifiedDate":"2026-10-01 17:28:50","modifiedDateGMT":"2026-10-01 17:28:50","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":34},"status":"publish","content":"When traffic becomes less predictable: turning every publisher session into revenue BY MAGALI QUENTEL-REME, CEO AT OPTI DIGITAL As AI reshapes content discovery, publishers need to move beyond traffic volume and focus on creating more sustainable monetisation opportunities from every session. For much of the digital publishing era, the economic"},{"id":5683,"link":"https:\/\/www.beeler.tech\/2026\/09\/28\/how-the-trade-desk-measures-publishers-in-discussion-with-mike-osullivan\/","name":"how-the-trade-desk-measures-publishers-in-discussion-with-mike-osullivan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"How The Trade Desk measures publishers: in discussion with Mike O'Sullivan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 28, 2026","dateGMT":"2026-09-28 13:54:06","modifiedDate":"2026-09-28 15:35:23","modifiedDateGMT":"2026-09-28 15:35:23","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/webinar\/' rel='post_tag'>Webinar<\/a>"},"readTime":{"min":2,"sec":57},"status":"publish","content":"How The Trade Desk measures publishers: in discussion with Mike O'Sullivan BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publisher-only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. How does The Trade Desk actually measure"},{"id":5680,"link":"https:\/\/www.beeler.tech\/2026\/09\/28\/building-a-video-strategy-publishers-can-own-with-minutes-kyle-orr\/","name":"building-a-video-strategy-publishers-can-own-with-minutes-kyle-orr","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_b.png","alt":""},"title":"Building a video strategy publishers can own, with Minute's Kyle Orr","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 28, 2026","dateGMT":"2026-09-28 13:47:05","modifiedDate":"2026-09-28 13:48:29","modifiedDateGMT":"2026-09-28 13:48:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":33},"status":"publish","content":"Building a video strategy publishers can own, with Minute's Kyle Orr BY ROB BEELER + KYLE ORR, SVP OF BUSINESS DEVELOPMENT AT MINUTE AI overviews and zero-click search have, in many cases, pulled the floor out from under publisher referral traffic, and the display revenue tied to it. Video has"},{"id":5660,"link":"https:\/\/www.beeler.tech\/2026\/09\/21\/winning-the-war-on-dark-traffic-with-ad-shield\/","name":"winning-the-war-on-dark-traffic-with-ad-shield","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_27.jpg","alt":""},"title":"Winning the war on dark traffic, with Ad-Shield","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 21, 2026","dateGMT":"2026-09-21 13:41:56","modifiedDate":"2026-09-28 15:35:35","modifiedDateGMT":"2026-09-28 15:35:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/webinar\/' rel='post_tag'>Webinar<\/a>"},"readTime":{"min":2,"sec":46},"status":"publish","content":"Winning the war on dark traffic, with Ad-Shield BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publisher-only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. Our latest webinar, hosted by Rob Beeler, Ad-Shield\u2019s Dustin Cha,"},{"id":5656,"link":"https:\/\/www.beeler.tech\/2026\/09\/21\/9-years-of-ads-txt-and-still-no-confidence-its-correct\/","name":"9-years-of-ads-txt-and-still-no-confidence-its-correct","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"9 years of ads.txt and still no confidence it's correct","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 21, 2026","dateGMT":"2026-09-21 13:31:26","modifiedDate":"2026-09-21 13:36:50","modifiedDateGMT":"2026-09-21 13:36:50","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":5,"sec":29},"status":"publish","content":"9 years of ads.txt and still no confidence it's correct BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publisher-only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. When ads.txt arrived in 2017, publishers were handed"},{"id":5587,"link":"https:\/\/www.beeler.tech\/2026\/08\/31\/programmatic-risk-why-elevated-exposure-is-now-the-baseline-with-confiants-danielle-koffler\/","name":"programmatic-risk-why-elevated-exposure-is-now-the-baseline-with-confiants-danielle-koffler","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o.png","alt":""},"title":"Programmatic risk: why elevated exposure is now the baseline, with Confiant's Danielle Koffler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 31, 2026","dateGMT":"2026-08-31 14:00:08","modifiedDate":"2026-08-31 14:00:10","modifiedDateGMT":"2026-08-31 14:00:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":9,"sec":54},"status":"publish","content":"Programmatic risk: why elevated exposure is now the baseline, with Confiant's Danielle Koffler BY ROB BEELER + DANIELLE KOFFLER, STAFF PRODUCT MANAGER AT CONFIANT While programmatic has delivered unprecedented scale for publishers over the years, it\u2019s also handed them a supply chain they cannot fully see. Malicious and low-quality ads"},{"id":5585,"link":"https:\/\/www.beeler.tech\/2026\/08\/31\/start-em-sit-em-the-publisher-priorities-that-deserve-attention-in-h2-2026\/","name":"start-em-sit-em-the-publisher-priorities-that-deserve-attention-in-h2-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_7.jpg","alt":""},"title":"Start \u2019em, sit \u2019em: the publisher priorities that deserve attention in H2 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 31, 2026","dateGMT":"2026-08-31 13:55:37","modifiedDate":"2026-08-31 14:41:06","modifiedDateGMT":"2026-08-31 14:41:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":10,"sec":45},"status":"publish","content":"Start \u2019em, sit \u2019em: the publisher priorities that deserve attention in H2 2026 BY ROB BEELER + CRAIG LESHEN, PRESIDENT OF ADOPS.COM Start \u2019em, sit \u2019em is back, with Craig Leshen, President of adops.com, once again in the interview chair. It\u2019s time to drill down into which aspects of adtech"},{"id":5536,"link":"https:\/\/www.beeler.tech\/2026\/08\/27\/content-provenance-c2pa-challenges-matt-kaminsky-erik-svilich-encypher\/","name":"content-provenance-c2pa-challenges-matt-kaminsky-erik-svilich-encypher","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers have a content provenance problem, but C2PA is only part of the conversation","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 27, 2026","dateGMT":"2026-08-27 15:41:52","modifiedDate":"2026-08-27 17:28:13","modifiedDateGMT":"2026-08-27 17:28:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/liz-moorehead\/' rel='post_tag'>Liz Moorehead<\/a>"},"readTime":{"min":16,"sec":44},"status":"publish","content":"Publishers have a content provenance problem, but C2PA is only part of the conversation Content provenance is no longer a conversation we can \"circle back to\" later. If we're not willing to make these decisions for ourselves now, we're not going to like what everyone else decides on our behalf."},{"id":5322,"link":"https:\/\/www.beeler.tech\/2026\/08\/24\/publishers-bidstream-classification-chris-kane-jounce-media\/","name":"publishers-bidstream-classification-chris-kane-jounce-media","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_10.jpg","alt":""},"title":"From buyer\u2019s market to publisher leverage: what publishers actually want from bidstream classification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 24, 2026","dateGMT":"2026-08-24 12:53:19","modifiedDate":"2026-09-02 14:51:05","modifiedDateGMT":"2026-09-02 14:51:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":46},"status":"publish","content":"From buyer\u2019s market to publisher leverage: what publishers actually want from bidstream classification BY HAZEL BROADLEY, SENIOR CONTENT EDITOR AT BEELER.TECH Every Pub.Call, we get a room of publishers together to pull apart a problem the sell-side is genuinely wrestling with. This time, that meant handing the mic to Jounce"},{"id":5255,"link":"https:\/\/www.beeler.tech\/2026\/08\/19\/dynamic-placement-insertion-relevant-digital-ronny-linder\/","name":"dynamic-placement-insertion-relevant-digital-ronny-linder","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o2.png","alt":""},"title":"Dynamic placement insertion: Unlocking hidden inventory with Relevant Digital\u2019s Ronny Linder","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 19, 2026","dateGMT":"2026-08-19 14:12:34","modifiedDate":"2026-08-24 14:12:56","modifiedDateGMT":"2026-08-24 14:12:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":47},"status":"publish","content":"Dynamic placement insertion: Unlocking hidden inventory with Relevant Digital\u2019s Ronny Linder BY ROB BEELER + RONNY LINDER, CHIEF PRODUCT OFFICER AT RELEVANT DIGITAL For years, publishers have been stuck with the same uncomfortable trade-off: grow ad revenue, or protect the reading experience. Adding placements has always felt like borrowing against"},{"id":4315,"link":"https:\/\/www.beeler.tech\/2026\/08\/13\/reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web\/","name":"reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beller-Article-August-V2.jpg","alt":""},"title":"Reclaiming distribution: How premium publishers rebuild growth in the post-organic web","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 13, 2026","dateGMT":"2026-08-13 13:14:37","modifiedDate":"2026-08-13 13:15:10","modifiedDateGMT":"2026-08-13 13:15:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":7,"sec":48},"status":"publish","content":"Reclaiming distribution: How premium publishers rebuild growth in the post-organic web BY ZIV MISHAN, CHIEF REVENUE OFFICER AT KUEEZ For the last few years, digital publishers have been playing a defensive game. The foundation that powered publisher growth for more than a decade is rapidly changing. Search engines are moving"},{"id":4306,"link":"https:\/\/www.beeler.tech\/2026\/08\/10\/from-prompts-to-real-orders-helping-publishers-get-agent-ready\/","name":"from-prompts-to-real-orders-helping-publishers-get-agent-ready","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_17.jpg","alt":""},"title":"From prompts to real orders: helping publishers get agent-ready","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 10, 2026","dateGMT":"2026-08-10 14:09:10","modifiedDate":"2026-08-10 14:09:20","modifiedDateGMT":"2026-08-10 14:09:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":27},"status":"publish","content":"From prompts to real orders: helping publishers get agent-ready BY HAZEL BROADLEY, BEELER.TECH Agentic AI is one of the most talked-about topics in advertising right now, and one of the least understood. An LLM can happily draft an RFP response in seconds, but turning buyer demand into repeatable, revenue-generating campaign"},{"id":5651,"link":"https:\/\/www.beeler.tech\/2026\/08\/01\/test\/","name":"test","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_18.jpg","alt":""},"title":"Test","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 1, 2026","dateGMT":"2026-08-01 14:34:51","modifiedDate":"2026-09-21 15:14:16","modifiedDateGMT":"2026-09-21 15:14:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":0,"sec":0},"status":"publish","content":"test"},{"id":4264,"link":"https:\/\/www.beeler.tech\/2026\/07\/29\/what-does-ai-first-search-google-mean-for-publishers\/","name":"what-does-ai-first-search-google-mean-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440-1.jpg","alt":""},"title":"As Google search blue links face extinction, what does AI-first search mean for publishers?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 29, 2026","dateGMT":"2026-07-29 17:42:41","modifiedDate":"2026-07-29 17:42:46","modifiedDateGMT":"2026-07-29 17:42:46","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a>"},"readTime":{"min":12,"sec":7},"status":"publish","content":"As Google search blue links face extinction, what does AI-first search mean for publishers? BY HAZEL BROADLEY, BEELER.TECH Somewhere inside a publisher\u2019s analytics dashboard, a search visit that used to exist has quietly disappeared. Not because the story was weak, or the headline failed. But because a reader had a"},{"id":4222,"link":"https:\/\/www.beeler.tech\/2026\/07\/20\/turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde\/","name":"turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_.png","alt":""},"title":"Beyond the spike: turning fan moments into first-party gold with Minute Media's Rebecca Hyde","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 20, 2026","dateGMT":"2026-07-20 13:19:05","modifiedDate":"2026-07-20 13:19:10","modifiedDateGMT":"2026-07-20 13:19:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":8,"sec":8},"status":"publish","content":"Beyond the spike: turning fan moments into first-party gold with Minute Media's Rebecca Hyde BY ROB BEELER + REBECCA HYDE, DIRECTOR OF AUDIENCE DEVELOPMENT AT MINUTE MEDIA For digital publishers, tentpole moments - March Madness, the Super Bowl, a viral news cycle - have always been a double-edged sword. They"}]