[{"id":5741,"link":"https:\/\/www.beeler.tech\/2026\/10\/05\/from-dashboards-to-decisions-rethinking-publisher-revenue-with-burts-shay-brog\/","name":"from-dashboards-to-decisions-rethinking-publisher-revenue-with-burts-shay-brog","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_4.png","alt":""},"title":"From dashboards to decisions: rethinking publisher revenue with Burt's Shay Brog","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 5, 2026","dateGMT":"2026-10-05 13:54:18","modifiedDate":"2026-10-05 13:54:21","modifiedDateGMT":"2026-10-05 13:54:21","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-webinar\/' rel='post_tag'>Partner Webinar<\/a>"},"readTime":{"min":10,"sec":33},"status":"publish","excerpt":"Publishers are under relentless revenue pressure, and most respond by squeezing more out of each channel. Direct, programmatic, commerce and subscriptions all have their own tools, reports and KPIs. Yet few publishers have the connected data and decision-making infrastructure to see how those channels affect one another, what's likely to happen next and what to do about it."},{"id":5739,"link":"https:\/\/www.beeler.tech\/2026\/10\/05\/rebuilding-the-backbone-of-publisher-ad-sales-with-danads-johan-liljelund\/","name":"rebuilding-the-backbone-of-publisher-ad-sales-with-danads-johan-liljelund","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o2.png","alt":""},"title":"Rebuilding the backbone of publisher ad sales with DanAds' Johan Liljelund","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 5, 2026","dateGMT":"2026-10-05 13:44:12","modifiedDate":"2026-10-05 13:44:15","modifiedDateGMT":"2026-10-05 13:44:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-webinar\/' rel='post_tag'>Partner Webinar<\/a>"},"readTime":{"min":7,"sec":24},"status":"publish","excerpt":"Ahead of DanAds Summit 26 on October 14 in New York, Rob sat down with Johan Liljelund, CIO and Executive VP at DanAds, to explore how publishers should take the lead on agentic buying, the legacy processes frustrating buyers, and how to automate without losing the human touch."},{"id":5737,"link":"https:\/\/www.beeler.tech\/2026\/10\/05\/webinar-recap-diagnose-before-you-optimise-key-takeaways-for-publishers\/","name":"webinar-recap-diagnose-before-you-optimise-key-takeaways-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_23.jpg","alt":""},"title":"Webinar recap: Diagnose before you optimise (key takeaways for publishers)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 5, 2026","dateGMT":"2026-10-05 13:31:01","modifiedDate":"2026-10-05 13:31:04","modifiedDateGMT":"2026-10-05 13:31:04","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-webinar\/' rel='post_tag'>Partner Webinar<\/a>"},"readTime":{"min":1,"sec":39},"status":"publish","excerpt":"In its latest webinar, Opti Digital brought together Olly Aulakh, Chief Revenue Officer at Opti Digital, and Rob Beeler, Founder & CEO of Beeler.Tech, to explore how publishers can move from seeing a change in revenue to understanding what is actually driving it, and deciding what action is worth taking."},{"id":5711,"link":"https:\/\/www.beeler.tech\/2026\/10\/01\/when-traffic-becomes-less-predictable-turning-every-publisher-session-into-revenue\/","name":"when-traffic-becomes-less-predictable-turning-every-publisher-session-into-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/10\/PR_Authority_Magali-1.jpg","alt":""},"title":"When traffic becomes less predictable: turning every publisher session into revenue","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2026","dateGMT":"2026-10-01 17:18:35","modifiedDate":"2026-10-01 17:28:50","modifiedDateGMT":"2026-10-01 17:28:50","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":34},"status":"publish","excerpt":"As AI reshapes content discovery, publishers need to move beyond traffic volume and focus on creating more sustainable monetisation opportunities from every session."},{"id":5683,"link":"https:\/\/www.beeler.tech\/2026\/09\/28\/how-the-trade-desk-measures-publishers-in-discussion-with-mike-osullivan\/","name":"how-the-trade-desk-measures-publishers-in-discussion-with-mike-osullivan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"How The Trade Desk measures publishers: in discussion with Mike O'Sullivan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 28, 2026","dateGMT":"2026-09-28 13:54:06","modifiedDate":"2026-09-28 15:35:23","modifiedDateGMT":"2026-09-28 15:35:23","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/webinar\/' rel='post_tag'>Webinar<\/a>"},"readTime":{"min":2,"sec":57},"status":"publish","excerpt":"How does The Trade Desk actually measure your site once an ad is served? That question came out of a discussion in the Beeler.Tech publisher community, so for our latest Camp.Fire, Rob invited Mike O'Sullivan, co-founder of Sincera (now part of The Trade Desk), to explain."},{"id":5680,"link":"https:\/\/www.beeler.tech\/2026\/09\/28\/building-a-video-strategy-publishers-can-own-with-minutes-kyle-orr\/","name":"building-a-video-strategy-publishers-can-own-with-minutes-kyle-orr","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_b.png","alt":""},"title":"Building a video strategy publishers can own, with Minute's Kyle Orr","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 28, 2026","dateGMT":"2026-09-28 13:47:05","modifiedDate":"2026-09-28 13:48:29","modifiedDateGMT":"2026-09-28 13:48:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":33},"status":"publish","excerpt":"Rob spoke to Kyle Orr, SVP of Business Development at Minute about where video economics break down, the categories opening up beyond sports, how publishers should split what they build from what they hand to a partner, which formats belong where, and where first-party data does the most for yield."},{"id":5660,"link":"https:\/\/www.beeler.tech\/2026\/09\/21\/winning-the-war-on-dark-traffic-with-ad-shield\/","name":"winning-the-war-on-dark-traffic-with-ad-shield","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_27.jpg","alt":""},"title":"Winning the war on dark traffic, with Ad-Shield","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 21, 2026","dateGMT":"2026-09-21 13:41:56","modifiedDate":"2026-09-28 15:35:35","modifiedDateGMT":"2026-09-28 15:35:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/webinar\/' rel='post_tag'>Webinar<\/a>"},"readTime":{"min":2,"sec":46},"status":"publish","excerpt":"Our latest webinar, hosted by Rob Beeler, Ad-Shield\u2019s Dustin Cha, and Yahoo\u2019s Eric Espinoza, examined \u201cdark traffic,\u201d and how publishers can recover ad revenue from these missing visitors."},{"id":5656,"link":"https:\/\/www.beeler.tech\/2026\/09\/21\/9-years-of-ads-txt-and-still-no-confidence-its-correct\/","name":"9-years-of-ads-txt-and-still-no-confidence-its-correct","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"9 years of ads.txt and still no confidence it's correct","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 21, 2026","dateGMT":"2026-09-21 13:31:26","modifiedDate":"2026-09-21 13:36:50","modifiedDateGMT":"2026-09-21 13:36:50","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":5,"sec":29},"status":"publish","excerpt":"When ads.txt arrived in 2017, publishers were handed a file format and told to get on with it. Sellers.json followed in 2019, SChain shortly after. Nine years on, very few publishers can say with any confidence that their setup is correct."},{"id":5587,"link":"https:\/\/www.beeler.tech\/2026\/08\/31\/programmatic-risk-why-elevated-exposure-is-now-the-baseline-with-confiants-danielle-koffler\/","name":"programmatic-risk-why-elevated-exposure-is-now-the-baseline-with-confiants-danielle-koffler","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o.png","alt":""},"title":"Programmatic risk: why elevated exposure is now the baseline, with Confiant's Danielle Koffler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 31, 2026","dateGMT":"2026-08-31 14:00:08","modifiedDate":"2026-08-31 14:00:10","modifiedDateGMT":"2026-08-31 14:00:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":9,"sec":54},"status":"publish","excerpt":"For most adops and revenue teams, ad security still sits in the \"deal with it when it breaks\" pile, treated as a hygiene issue rather than a structural feature of how programmatic now works. In this interview, Danielle Koffler, Staff Product Manager at Confiant, explains why that framing leaves publishers a step behind."},{"id":5585,"link":"https:\/\/www.beeler.tech\/2026\/08\/31\/start-em-sit-em-the-publisher-priorities-that-deserve-attention-in-h2-2026\/","name":"start-em-sit-em-the-publisher-priorities-that-deserve-attention-in-h2-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_7.jpg","alt":""},"title":"Start \u2019em, sit \u2019em: the publisher priorities that deserve attention in H2 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 31, 2026","dateGMT":"2026-08-31 13:55:37","modifiedDate":"2026-08-31 14:41:06","modifiedDateGMT":"2026-08-31 14:41:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":10,"sec":45},"status":"publish","excerpt":"Start \u2019em, sit \u2019em is back, with Craig Leshen, President of adops.com, once again in the interview chair. It\u2019s time to drill down into which aspects of adtech deserve real focus in H2 2026, and which ones should stay on the bench until the plan, or the market, is ready."},{"id":5536,"link":"https:\/\/www.beeler.tech\/2026\/08\/27\/content-provenance-c2pa-challenges-matt-kaminsky-erik-svilich-encypher\/","name":"content-provenance-c2pa-challenges-matt-kaminsky-erik-svilich-encypher","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers have a content provenance problem, but C2PA is only part of the conversation","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 27, 2026","dateGMT":"2026-08-27 15:41:52","modifiedDate":"2026-08-27 17:28:13","modifiedDateGMT":"2026-08-27 17:28:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/liz-moorehead\/' rel='post_tag'>Liz Moorehead<\/a>"},"readTime":{"min":16,"sec":44},"status":"publish","excerpt":"Content provenance is no longer a conversation we can \"circle back to\" later. If we're not willing to make these decisions for ourselves now, we're not going to like what everyone else decides on our behalf."},{"id":5322,"link":"https:\/\/www.beeler.tech\/2026\/08\/24\/publishers-bidstream-classification-chris-kane-jounce-media\/","name":"publishers-bidstream-classification-chris-kane-jounce-media","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_10.jpg","alt":""},"title":"From buyer\u2019s market to publisher leverage: what publishers actually want from bidstream classification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 24, 2026","dateGMT":"2026-08-24 12:53:19","modifiedDate":"2026-09-02 14:51:05","modifiedDateGMT":"2026-09-02 14:51:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":46},"status":"publish","excerpt":"Programmatic still runs as a buyer's market: buyers hold the classification power, buyers make the go or no-go call on your site, and often you're being judged without knowing it's happening."},{"id":5255,"link":"https:\/\/www.beeler.tech\/2026\/08\/19\/dynamic-placement-insertion-relevant-digital-ronny-linder\/","name":"dynamic-placement-insertion-relevant-digital-ronny-linder","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o2.png","alt":""},"title":"Dynamic placement insertion: Unlocking hidden inventory with Relevant Digital\u2019s Ronny Linder","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 19, 2026","dateGMT":"2026-08-19 14:12:34","modifiedDate":"2026-08-24 14:12:56","modifiedDateGMT":"2026-08-24 14:12:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":47},"status":"publish","excerpt":"For years, publishers have been stuck with the same uncomfortable trade-off: grow ad revenue, or protect the reading experience. Adding placements has always felt like borrowing against the future, since more ads can mean a diluted property, distracted audiences and advertisers who quietly drift away.\u00a0"},{"id":4315,"link":"https:\/\/www.beeler.tech\/2026\/08\/13\/reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web\/","name":"reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beller-Article-August-V2.jpg","alt":""},"title":"Reclaiming distribution: How premium publishers rebuild growth in the post-organic web","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 13, 2026","dateGMT":"2026-08-13 13:14:37","modifiedDate":"2026-08-13 13:15:10","modifiedDateGMT":"2026-08-13 13:15:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":7,"sec":48},"status":"publish","excerpt":"For the last few years, digital publishers have been playing a defensive game. The foundation that powered publisher growth for more than a decade is rapidly changing. Search engines are moving toward AI-driven, answer-first experiences that increasingly satisfy user intent without requiring a click."},{"id":4306,"link":"https:\/\/www.beeler.tech\/2026\/08\/10\/from-prompts-to-real-orders-helping-publishers-get-agent-ready\/","name":"from-prompts-to-real-orders-helping-publishers-get-agent-ready","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_17.jpg","alt":""},"title":"From prompts to real orders: helping publishers get agent-ready","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 10, 2026","dateGMT":"2026-08-10 14:09:10","modifiedDate":"2026-08-10 14:09:20","modifiedDateGMT":"2026-08-10 14:09:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":27},"status":"publish","excerpt":"Agentic AI is one of the most talked-about topics in advertising right now, and one of the least understood. An LLM can happily draft an RFP response in seconds, but turning buyer demand into repeatable, revenue-generating campaign orders is a much bigger job. The gap between those two things is where most publishers currently sit."},{"id":5651,"link":"https:\/\/www.beeler.tech\/2026\/08\/01\/test\/","name":"test","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_18.jpg","alt":""},"title":"Test","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 1, 2026","dateGMT":"2026-08-01 14:34:51","modifiedDate":"2026-09-21 15:14:16","modifiedDateGMT":"2026-09-21 15:14:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":0,"sec":0},"status":"publish","excerpt":""},{"id":4264,"link":"https:\/\/www.beeler.tech\/2026\/07\/29\/what-does-ai-first-search-google-mean-for-publishers\/","name":"what-does-ai-first-search-google-mean-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440-1.jpg","alt":""},"title":"As Google search blue links face extinction, what does AI-first search mean for publishers?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 29, 2026","dateGMT":"2026-07-29 17:42:41","modifiedDate":"2026-07-29 17:42:46","modifiedDateGMT":"2026-07-29 17:42:46","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a>"},"readTime":{"min":12,"sec":7},"status":"publish","excerpt":"Google isn\u2019t wrong that users want better answers. They do. AI search can be genuinely useful, especially for complex queries and comparisons. But it still needs to be supported by people doing the original work. Without them, the search machine becomes useless."},{"id":4222,"link":"https:\/\/www.beeler.tech\/2026\/07\/20\/turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde\/","name":"turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_.png","alt":""},"title":"Beyond the spike: turning fan moments into first-party gold with Minute Media's Rebecca Hyde","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 20, 2026","dateGMT":"2026-07-20 13:19:05","modifiedDate":"2026-07-20 13:19:10","modifiedDateGMT":"2026-07-20 13:19:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":8,"sec":8},"status":"publish","excerpt":"In an industry still heavily dependent on pageviews and programmatic CPMs, that churn is baked into the model. Publishers chase the spike, monetize the impression, and start again. But as third-party cookies continue their long goodbye and advertisers push harder for addressable, consent-based audiences, that cycle is becoming harder to justify."}]