Metrics publishers prioritize may not drive revenue (new report from Playwire)

For years, publishers have been told to obsess over CPMs, viewability, and time-on-site. But according to Playwire’s new report, State of Publisher Ad Revenue 2026: Insights and Opportunities, many of the industry’s most commonly discussed metrics are not actually the strongest predictors of publisher revenue.

Pub.Call: AI automation show + tell with Matthew Rance (April 9, 2026)

AI can be useful in surfacing patterns, ranking information, speeding up repetitive steps, and supporting decision-making. But the people building and using them still need to understand how the system works: where the data comes from, how it moves, what gets logged, where the risks are, and where human judgment belongs.

Pub.Call: BSI Publisher Quality Utility (April 21, 2026)

Publishers know what it feels like to lose revenue without a clean explanation. A buyer avoids your site. A domain gets flagged. A piece of inventory gets treated like a risk. Sometimes the reason is obvious. A lot of the time, it’s buried inside someone else’s methodology, vendor score, block list, or browser standard.

Pub.Call: Need revenue now? Make Q2 your new Q4

Publishers don’t have the luxury of waiting for a market rebound, a cleaner AI story, or a perfect internal roadmap. The theme of our recent Pub.Call was much more urgent than that.

Pub.Call: Revenue Now (March 26, 2026)

Our conversation emphasized publishers moving beyond traditional metrics to focus on revenue per session and overcoming current market challenges like declining traffic and privacy regulations.

AI Publisher Response Live: with Shay Brog, CEO of Burt Intelligence

In this episode, we talk about the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda.

We also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) also shares the launching of Burt Intelligence’s new MCP Server.