Liz 
Is Prebid Mobile worth the effort for app publishers? In our latest Camp.Fire session, Rob handed the floor to Jared Siegal, Founder and CEO of Aditude, who has spent two and a half years building out Prebid Mobile for publishers.
In our recent Camp.Fire, Dennis Colón, Head of Agent & Automation Strategy at Boostr, joined Rob to walk us through his checklist for publishers preparing their own seller agents.
Over the next few days, we’re going to have an amazing group of publishers and their partners to work the problems. From start to finish, it will be about what each person can bring back to their organization that will have a meaningful impact. That means we can’t just commiserate about the future of publishing; we can explore every angle for moving forward.
Publishers are under relentless revenue pressure, and most respond by squeezing more out of each channel. Direct, programmatic, commerce and subscriptions all have their own tools, reports and KPIs. Yet few publishers have the connected data and decision-making infrastructure to see how those channels affect one another, what’s likely to happen next and what to do about it.
Ahead of DanAds Summit 26 on October 14 in New York, Rob sat down with Johan Liljelund, CIO and Executive VP at DanAds, to explore how publishers should take the lead on agentic buying, the legacy processes frustrating buyers, and how to automate without losing the human touch.
In its latest webinar, Opti Digital brought together Olly Aulakh, Chief Revenue Officer at Opti Digital, and Rob Beeler, Founder & CEO of Beeler.Tech, to explore how publishers can move from seeing a change in revenue to understanding what is actually driving it, and deciding what action is worth taking.
As AI reshapes content discovery, publishers need to move beyond traffic volume and focus on creating more sustainable monetisation opportunities from every session.
So how do we move forward? I think the answer is to create the “Question Economy” as I’m calling it. We need to make people curious, then deliver and come with receipts. That means not taking shortcuts but instead showing your work when asked.
How does The Trade Desk actually measure your site once an ad is served? That question came out of a discussion in the Beeler.Tech publisher community, so for our latest Camp.Fire, Rob invited Mike O’Sullivan, co-founder of Sincera (now part of The Trade Desk), to explain.
Rob spoke to Kyle Orr, SVP of Business Development at Minute about where video economics break down, the categories opening up beyond sports, how publishers should split what they build from what they hand to a partner, which formats belong where, and where first-party data does the most for yield.