What we kept, what we let go of, with Katie Drummond of WIRED

BY LIZ MOOREHEAD, BEELER.TECH

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When Katie Drummond took over as WIRED’s Global Editorial Director in 2023, the easier path was obvious — cut, consolidate, optimize for what the algorithms rewarded. She didn’t take it. Instead, WIRED made a series of deliberate editorial and operational choices: what to cover, how to cover it, what not to automate, where to invest when everyone else was pulling back. The result was a publication that broke major news, restored profitability, and earned recognition as one of the few bright spots in a brutal two-year stretch for media.

At Navigator NYC, we learned from Katie the tradeoffs, the bets, and the logic behind the decisions that turned out to matter.

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