Liz 
Some discussion around the potential pitfalls of testing multiple wrapper companies. The key is to maintain direct relationships with your partners. For those who work with multiple sites, keeping the wrappers separate is considered best practice.
Publisher considerations for partner consolidations BY EMRY DOWNINGHALL, PROGRAMMATIC REVENUE & STRATEGY AT UNWIND MEDIA This article was originally published in March of 2023. The cold air cloaking Newport Beach during last week’s Base.Camp felt fitting given the chilly state of the programmatic market. YoY CPM growth is declining, addressable audiences continue to shrink, once … Read more
A mixed bag of responses this week about OpenAds, and some of it stemming from understanding what OpenAds will do for publishers and where it sits. We’ll work on pulling resources together to help educate everyone, but until then, just reporting some of the reactions, questions, etc. that are coming up…
The IAB is going to move forward because they have to. You can contribute with your ideas. Please submit something. If you don’t feel comfortable, share your ideas with Beeler.Tech and we will assist.
My response was that comments (like Facebook posts) are the lowest form of community. I think the same applies to content recommendations – treat everyone the same, and they will treat you the same way. And publishers can’t afford not to stand out.
When we tell our programmatic teams to “Just get more revenue, I don’t need to know how,” we’re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can’t dig your way out.
Shareholders want growth at all costs, quarter after quarter. That’s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth.
Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest whitepaper, Rob … Read more
What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building … Read more
An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ).