Ad ops guide to outsourcing BY MELISSA CHAPMAN Originally published in AdMonsters on May 27, 2021, updated September 7, 2024 It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. The topic gets added to the agenda as either a … Read more
Camp.Fire: Bid request lifecycle Like salmon, a bid request starts a one-way journey upstream, hoping to spawn an actual bid. It faces many challenges and potential changes from publisher to SSP and then SSP to DSP. It’s time we understood what happens to a bid request along the way. Our Camp.Fire will start with Mike … Read more
Online Networking (drop the capital “N”) BY MELISSA CHAPMAN I had a version of the “networking” conversation a few times in the last month, so I thought it might be useful to share as a post for the larger community. Take what you like, leave what you don’t. But I would value your feedback, as … Read more
Camp.Fire: Publisher flooring strategies Establishing programmatic floors has long been a strategy for publishers – predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We’ve assembled … Read more
Security Solution Scorecard You need to protect your users to grow as a publisher. The security solution scorecard. The most important recommendation that I can make is that you have a security partner. If you are running programmatic without a security partner, you are serving malvertising and inappropriate ads to your users. The fact that … Read more