Wait, what? Another protocol to learn? AdCP, UCP and initial publisher reactions BY HAZEL BROADLEY, BEELER.TECH Two new acronyms crashed our calendars this month. At Base.Camp Lisbon, Scope3’s Alex Oakden introduced the Ad Context Protocol (AdCP). Two days later, at the IAB Tech Lab International Summit, Shailley Singh unveiled the User Context Protocol (UCP). Here, … Read more
adops.com expanding Google GAM360 reselling and support to Latin America BY ROB BEELER + CRAIG LESHEN, CEO OF ADOPS.COM Recently, adops.com announced it was extending its GAM360 reselling and support services via the Google Certified Publishing Partner (GCPP) Program to Spanish-speaking Latin America (SPLA). On its face, it’s a logical expansion of their long-standing work … Read more
Tech tax, stack transparency, and why publishers are paying for complexity BY ROB BEELER + NIKITA BANSAL, CEO OF TEQBLAZE Publishers today face a paradox: their ad stacks have never been more sophisticated, yet many are losing more revenue than ever to hidden fees, redundant layers, and opaque optimization logic. What looks like technical evolution … Read more
Publisher considerations for partner consolidations BY EMRY DOWNINGHALL, PROGRAMMATIC REVENUE & STRATEGY AT UNWIND MEDIA This article was originally published in March of 2023. The cold air cloaking Newport Beach during last week’s Base.Camp felt fitting given the chilly state of the programmatic market. YoY CPM growth is declining, addressable audiences continue to shrink, once … Read more
Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest white paper, … Read more
What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building … Read more
An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ).
Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary AI agents aren’t science fiction anymore. They’re showing up in the real workflows where publishers lose the most time: plan ingestion, IO revisions, trafficking, pacing, and optimization. The trick isn’t “add a chatbot.” It’s embedding intelligence at the exact moment and place … Read more
Ad ops guide to outsourcing BY MELISSA CHAPMAN Originally published in AdMonsters on May 27, 2021, updated September 7, 2024 It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. The topic gets added to the agenda as either a … Read more
Camp.Fire: Bid request lifecycle Like salmon, a bid request starts a one-way journey upstream, hoping to spawn an actual bid. It faces many challenges and potential changes from publisher to SSP and then SSP to DSP. It’s time we understood what happens to a bid request along the way. Our Camp.Fire will start with Mike … Read more