Above the Fold

Rough Q4 for programmatic. We saw Q3 end pretty well, but are now seeing some unexpected softness across the board. Normally, we don’t see a quarter reset this sharp between Q3 and Q4.

Some discussion around the potential pitfalls of testing multiple wrapper companies. The key is to maintain direct relationships with your partners. For those who work with multiple sites, keeping the wrappers separate is considered best practice.

A mixed bag of responses this week about OpenAds, and some of it stemming from understanding what OpenAds will do for publishers and where it sits. We’ll work on pulling resources together to help educate everyone, but until then, just reporting some of the reactions, questions, etc. that are coming up…

The IAB is going to move forward because they have to. You can contribute with your ideas. Please submit something. If you don’t feel comfortable, share your ideas with Beeler.Tech and we will assist.

My response was that comments (like Facebook posts) are the lowest form of community. I think the same applies to content recommendations – treat everyone the same, and they will treat you the same way. And publishers can’t afford not to stand out.