Liz 
Justin’s talk, “The Hidden Power of Latent Data,” made the case that data and AI aren’t really about technology. They’re about ideas. The opportunity isn’t to chase every new tool or drown the business in another dashboard.
As AI reshapes traffic patterns, privacy continues to evolve, and monetization grows more complex, the competitive advantage for publishers isn’t collecting another data point. It’s connecting the ones you already have quickly enough to make better decisions.
If you’re worried AI is coming for your job, you’re half right. Just not for the reason you think. It’s not that the machine is more efficient than you. It’s that efficiency was never what made you valuable.
Google’s latest AI search direction and the CMA’s June 3 decision raise a bigger question for publishers: what can they still control as search traffic, attribution, audience behavior, and internal operations all shift at once?
Advertising is growing, but the growth hides the fact that some sectors are burning hot and others are ice cold. The problem is we can’t pit these sectors against each other like we are. Publishers need advertising, and advertising needs publishers. Let’s make sure publishers have a seat at the table.
Did anyone else get obliterated by Google’s June algo update? Even worse, it seems to have spilled over to our performance on discover and news.
The session moved across identity, provenance, Prebid Server, and Prebid Cache. However, the common theme was that the next set of adtech defaults are being shaped now. So publishers, you need to get involved.
I don’t care how low you are in the organization, but if you can get time with your CFO or someone at that level, learn what the vision is and then create your own models that you can share with them. Five year goals are met one impression at a time.
When Chrome’s Heavy Ad Intervention pulls an ad for consuming too many resources, the slot goes dark. A member now reports that Google is automatically refilling those slots by default, without anyone asking.
In this exclusive conversation, Eilon Goldstein gets into what GPID was meant to solve, where implementations tend to go sideways, and what publishers should look at first if they want to know whether their setup is helping or hurting them.