Staying human: How AI is rewiring our minds and our industry BY HAZEL BROADLEY, BEELER.TECH This month, we opened Base.Camp Lisbon with an important acknowledgement. In the face of uncertainty surrounding AI-driven transformations impacting the publishing and adtech industries, leaders are left trying to balance revenue optimization in the present, with preparing for an opaque … Read more
Publisher insights from Base.Camp Lisbon 2025 (the adtech edition) BY HAZEL BROADLEY, BEELER.TECH Our Base.Camp events have become known for rolling up sleeves, tackling daily publisher ops challenges, and creating a community to solve them together. Lisbon was no exception. Here are just some of the many highlights. Protocols up to our ears (but we’re … Read more
Wait, what? Another protocol to learn? AdCP, UCP and initial publisher reactions BY HAZEL BROADLEY, BEELER.TECH Two new acronyms crashed our calendars this month. At Base.Camp Lisbon, Scope3’s Alex Oakden introduced the Ad Context Protocol (AdCP). Two days later, at the IAB Tech Lab International Summit, Shailley Singh unveiled the User Context Protocol (UCP). Here, … Read more
Ad ops guide to outsourcing BY MELISSA CHAPMAN Originally published in AdMonsters on May 27, 2021, updated September 7, 2024 It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. The topic gets added to the agenda as either a … Read more
Online Networking (drop the capital “N”) BY MELISSA CHAPMAN I had a version of the “networking” conversation a few times in the last month, so I thought it might be useful to share as a post for the larger community. Take what you like, leave what you don’t. But I would value your feedback, as … Read more