Partner Q&A

Absorb, unite, and outsource: publisher consolidation strategies for 2026 BY ROB BEELER + MICHAEL EDWARDS, VP OF SALES AND ACCOUNTS AT ADOPS.COM Publishers have had a rough run over the past 12 months and it’s not getting any easier. Display revenues are under pressure, platforms keep shifting the rules, and clickless search, such as AI … Read more

Putting creative firepower back in the hands of publishers BY ROB BEELER + COLLEEN TULLY, SR. DIRECTOR OF SALES ACCOUNTS AT CLIPCENTRIC The digital advertising world isn’t exactly basking in calm waters right now. Reorgs, leaner teams, and a never-ending demand for new ad formats, more personalization, and higher performance have left AdOps and Creative … Read more

adops.com expanding Google GAM360 reselling and support to Latin America BY ROB BEELER + CRAIG LESHEN, CEO OF ADOPS.COM Recently, adops.com announced it was extending its GAM360 reselling and support services via the Google Certified Publishing Partner (GCPP) Program to Spanish-speaking Latin America (SPLA). On its face, it’s a logical expansion of their long-standing work … Read more

Publishers today face a paradox: their ad stacks have never been more sophisticated, yet many are losing more revenue than ever to hidden fees, redundant layers, and opaque optimization logic. What looks like technical evolution often masks a quiet transfer of control – and margin – away from publishers and toward the vendors running the infrastructure.

Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest whitepaper, Rob … Read more

What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building … Read more

An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ).