What will an ad ops department look like in the future? BY LAUREN FARBER, REVENUE ENABLEMENT LEAD AT WALL STREET JOURNAL Spoiler: Still here. Still scrappy. Still indispensable. In November at Beeler.Tech’s Base.Camp in Lisbon, I had the opportunity to lead a session titled “What Will an Ad Ops Department Look Like in the Future?”—a … Read more
Why digital publishers should invest in revenue diversification BY ZIV MISHAN, VP OF REVNUE AT KUEEZ AI is accelerating traffic declines, CPMs are trending downward, and privacy regulations are becoming increasingly complex. Diversifying revenue streams is no longer optional. The thing about a single river When Rome built its empire, it also built a weakness. … Read more
Publisher considerations for partner consolidations BY EMRY DOWNINGHALL, PROGRAMMATIC REVENUE & STRATEGY AT UNWIND MEDIA This article was originally published in March of 2023. The cold air cloaking Newport Beach during last week’s Base.Camp felt fitting given the chilly state of the programmatic market. YoY CPM growth is declining, addressable audiences continue to shrink, once … Read more