The publisher response to AI in 2026, with Rob Beeler
In this Camp.Fire, Rob Beeler frames the conversation around a collective publisher response to an AI-influenced world – less doomsday, more problem-solving.
Camp.Fire
Trust, scale, and the new economics of programmatic with Jounce Media’s Chris Kane
Chris Kane provided a rare, data-driven overview of how publishers and supply-side platforms are perceived by the buy side and, crucially, how those perceptions translate directly into spend.
From crawling to collaboration: How publishers can win in the clickless era
Camp.Fire: How publishers can win in the clickless era BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. The shift is already here. When AI summaries and answer engines sit between users and source sites, clicks fall, … Read more
Bots, brains and bottom lines: How publishers can harness both automation and AI
July’s Camp.Fire drilled into two of the industry’s hottest, but often conflated, topics: automation versus AI. Guest expert Dennis Colón, who has spent two decades inside adops teams and now builds RPA (Robotic Process Automation) apps at JIFFY.ai, joined Rob to separate the buzz from the business impact.
Camp.Fire: The Lifecycle of a Bid Request
Camp.Fire: Bid request lifecycle Like salmon, a bid request starts a one-way journey upstream, hoping to spawn an actual bid. It faces many challenges and potential changes from publisher to SSP and then SSP to DSP. It’s time we understood what happens to a bid request along the way. Our Camp.Fire will start with Mike … Read more
Camp.Fire: Publisher Flooring Strategies
Camp.Fire: Publisher flooring strategies Establishing programmatic floors has long been a strategy for publishers – predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We’ve assembled … Read more