Camp.Fire: How publishers can win in the clickless era BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. The shift is already here. When AI summaries and answer engines sit between users and source sites, clicks fall, … Read more
Camp.Fire: Bid request lifecycle Like salmon, a bid request starts a one-way journey upstream, hoping to spawn an actual bid. It faces many challenges and potential changes from publisher to SSP and then SSP to DSP. It’s time we understood what happens to a bid request along the way. Our Camp.Fire will start with Mike … Read more
Camp.Fire: Publisher flooring strategies Establishing programmatic floors has long been a strategy for publishers – predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We’ve assembled … Read more