This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem.
The conversation moved through what an LLM strategy can look like in practice, how publishers assess leverage in a shifting marketplace, and what it means to rebuild audience relationships when discovery and attention behave differently than they did even a year ago.
Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary AI agents aren’t science fiction anymore. They’re showing up in the real workflows where publishers lose the most time: plan ingestion, IO revisions, trafficking, pacing, and optimization. The trick isn’t “add a chatbot.” It’s embedding intelligence at the exact moment and place … Read more