In this community call, publishers and partners came together to shape the event into what it needs to be. Several community members offered suggestions for new topics, including email marketing, data collection challenges under legal constraints, and cost-saving strategies, which the speaker welcomed and considered for inclusion.
This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem.
The conversation moved through what an LLM strategy can look like in practice, how publishers assess leverage in a shifting marketplace, and what it means to rebuild audience relationships when discovery and attention behave differently than they did even a year ago.