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Why digital publishers should invest in revenue diversification BY ZIV MISHAN, VP OF REVNUE AT KUEEZ AI is accelerating traffic declines, CPMs are trending downward, and privacy regulations are becoming increasingly complex. Diversifying revenue streams is no longer optional. The thing about a single river When Rome built its empire, it also built a weakness. … Read more
In his latest video conversation, Rob sits down with Jayson Dubin, CEO and Chairman of Playwire, for a technical dive into the future of monetization and ML-driven adops. But first, Rob needs to address the obvious: he’s talking to the Batman of adtech.
Reinventing the revenue river: a conversation with Ziv Mishan From AI-driven zero-click search, to ongoing CPM compression, publishers are navigating a landscape where long-trusted traffic and revenue sources no longer behave the way they once did. The old approach – depend on SEO, optimize for scale, and rely on a handful of major platforms – … Read more
PubPitch: How FatTail is reshaping publisher workflows, a community exclusive This conversation is a community-only exclusive. If you are a member, please see our community for access instructions. FatTail joined the Beeler.Tech community to break down a problem every publisher knows too well: the endless drag of creative collection, trafficking, reporting, and billing. In this … Read more
Absorb, unite, and outsource: publisher consolidation strategies for 2026 BY ROB BEELER + MICHAEL EDWARDS, VP OF SALES AND ACCOUNTS AT ADOPS.COM Publishers have had a rough run over the past 12 months and it’s not getting any easier. Display revenues are under pressure, platforms keep shifting the rules, and clickless search, such as AI … Read more
Putting creative firepower back in the hands of publishers BY ROB BEELER + COLLEEN TULLY, SR. DIRECTOR OF SALES ACCOUNTS AT CLIPCENTRIC The digital advertising world isn’t exactly basking in calm waters right now. Reorgs, leaner teams, and a never-ending demand for new ad formats, more personalization, and higher performance have left AdOps and Creative … Read more
Does operating third-party inventory impact the perception of demand partners? One response so far: Some SSPs require legal authorization, but they saw significant improvements in performance and revenue. It hasn’t negatively impacted demand partner perceptions.
Multiple publishers report a sudden spike in Google flagging direct-sold and house creatives for malware. Alerts started a few days ago, with inconsistent clearing and no explanation. A Google incident was posted, but issues persist.
Staying human: How AI is rewiring our minds and our industry BY HAZEL BROADLEY, BEELER.TECH This month, we opened Base.Camp Lisbon with an important acknowledgement. In the face of uncertainty surrounding AI-driven transformations impacting the publishing and adtech industries, leaders are left trying to balance revenue optimization in the present, with preparing for an opaque … Read more
Publisher insights from Base.Camp Lisbon 2025 (the adtech edition) BY HAZEL BROADLEY, BEELER.TECH Our Base.Camp events have become known for rolling up sleeves, tackling daily publisher ops challenges, and creating a community to solve them together. Lisbon was no exception. Here are just some of the many highlights. Protocols up to our ears (but we’re … Read more