Liz 
As Beeler.Tech grows its original reporting, analysis, and member content, Admiral Visitor Copilot™ gives community members a faster way to find, connect, and use the intelligence coming out of the business side of publishing.
To explore how publishers can move from reactive chaos to proactive control, Rob sits down with Chris Quinn, Co-Founder, ProOps Consulting, a firm that has spent years embedded in both the sell-side and buy-side realities of ad ops.
We know trust matters. We can feel what its absence does to a culture, a business, a public, an audience. We know what it costs when nobody believes anybody. Yet we keep clinging to the same systems that profit from distrust, confusion, exhaustion, and dependency.
Intent has been treated as a targeting label rather than a human truth. The gap between the two is where publisher revenue leaks, buyer trust erodes, and campaigns quietly underperform.
In this episode, we talk about the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda.
We also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) also shares the launching of Burt Intelligence’s new MCP Server.
We need to have a conversation about automation vs AI for ad operations. The more I’ve thought about it, I think there is this spot I’m calling “seller intelligence” which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers.
The Pub Report is a brand new webinar co-hosted by Prebid.org and Beeler.Tech, built to answer practical publisher questions. In our first session, we heard from Andy Sharkey (Optable), Brian O’Kelley (Scope3), Dr Paul Farrow (Microsoft Ads), and Scott Siegler (Amazon Publisher Services).
What if publishers had a practical, plain-language map of every revenue move available to them right now – sorted by effort, risk, and time to payoff? That’s the question Rob Beeler set out to answer, and our recent Camp.Fire session gave our community an early look at a potential framework.
For all the ways this job gets flattened by other people, the truth is ad ops people understand more of the business than we usually get credit for.
In conversations with publisher revenue leaders across markets, a consistent pattern is emerging: Optimization is no longer the only challenge; it’s building resilience in an unpredictable system. Five structural shifts are beginning to redefine how publishers approach monetization.