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In this community call, publishers and partners came together to shape the event into what it needs to be. Several community members offered suggestions for new topics, including email marketing, data collection challenges under legal constraints, and cost-saving strategies, which the speaker welcomed and considered for inclusion.
This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem.
Base.Camp San Antonio TUESDAY AFTERNOON ACTIVITIES If you’ve been to Base.Camp before, you know why our Tuesday afternoon activities are famous. Yes, we work hard together during the rest of the event through collaborative discussions and debates. But Tuesday Afternoon at Base.Camp (TM pending) is where legends are born, bonds are forged, deals are made… … Read more
Hazel Broadley speaks with Travis Ayer, Director of Business Development at adops.com, to find out how Elsevier approached consolidation, made email advertising workable within existing tools, and created flexible support for peak workloads – without adding headcount.
Programmatic has expanded reach and revenue, but has also increased exposure to malicious, policy-violating ads that move faster than traditional controls can keep up with.
If AI systems and AI-driven products keep pulling from publisher work, what’s the path to durable, repeatable revenue that doesn’t rely on hope, headlines, or one-off deals?
Is having too many key-values in a bid request to GAM hurt response rates because GAM becomes slower or unable to handle the request?
The conversation moved through what an LLM strategy can look like in practice, how publishers assess leverage in a shifting marketplace, and what it means to rebuild audience relationships when discovery and attention behave differently than they did even a year ago.
In this Camp.Fire, Rob Beeler frames the conversation around a collective publisher response to an AI-influenced world – less doomsday, more problem-solving.
How do you calculate ARPDAU? How do you calculate ARPU? Which team uses which metrics? One point made worth sharing: sometimes these metrics and how they are calculated serve multiple purposes – shareholders vs day-to-day, and that itself could be an interesting conversation.