The publisher response to AI in 2026, with Rob Beeler

BY HAZEL BROADLEY, BEELER.TECH

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As referrals dry up and AI reshapes how audiences discover content, publishers are entering a one-way journey of their own – toward a clickless future where traffic can no longer be taken for granted.

The path is full of uncertainty: shifting search behavior, new ad competition from AI platforms, and hard questions about where sustainable revenue will come from next. It’s time to get honest about what publishers can control, what they can’t, and how they respond.

In this Camp.Fire, Rob Beeler frames the conversation around a collective publisher response to an AI-influenced world – less doomsday, more problem-solving. From there, the discussion opens up to publishers, adtech partners, and operators grappling with real pressures: hitting quarterly numbers, cutting costs, rethinking audience relationships, and deciding which AI bets actually matter right now.

Together, the group explores not just the future we’re being pushed toward, but the practical steps publishers can take to survive it – because survive it we must.