AI Publisher Response Live: Publishers have a brand problem

BY LIZ MOOREHEAD, BEELER.TECH

We’re kicking off AI Publisher Response Live as a shared working space leading up to AI Publisher Response on May 6.

This every-other-Friday series hosted by Rob Beeler is designed to bring publisher teams, industry partners, and other stakeholders together to think out loud, compare notes, and get sharper as a community. The goal is simple: take what’s happening in the market right now with AI, put language around it, and turn that into real decisions publishers can make while the ground keeps moving.

This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem. We dig into what “think like a brand” looks like in practice, and how that shift changes how audiences, partners, and the market recognize publisher value.

Next up is a session on automation vs. AI on February 20. Because while that comparison is the headline, the real opportunity for ad operations sits in the middle: seller intelligence. Seller intelligence is how you connect what you’re learning from direct sales efforts with programmatic performance data to understand current customers better, and spot the next ones sooner. It’s not the simplest place to start. It’s a smart one anyway.