PubPitch: How FatTail is reshaping publisher workflows, a community exclusive

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FatTail joined the Beeler.Tech community to break down a problem every publisher knows too well: the endless drag of creative collection, trafficking, reporting, and billing. In this PubPitch, Laura Boodram from FatTail walked through how Portal is helping publishers reclaim time, speed up launches, cut manual work, and still deliver the white-glove service clients expect.

You also hear from Cox Automotive and The Business Journals on the real operational gains they’ve seen, from reduced handoffs and faster SLAs to thousands of active advertiser users and major drops in manual reporting hours.

During the conversation, Rob pushes on how automation supports direct-sold revenue strategies, where publishers can scale without sacrificing the relationship value their clients pay for. The panel discusses adoption, change management, client satisfaction, and where AI fits next. especially around planning, trafficking, and screenshot automation.