Camp.Fire: Publisher flooring strategies

Establishing programmatic floors has long been a strategy for publishers – predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We’ve assembled a group of experts from the publisher side, buy-side, and ad tech side to weigh in.

Our goal: find ways to collaborate and bring clarity for all players on how flooring works and the role it plays in programmatic transactions.

Chris Kane’s slides

Tom Triscari’s Slides

Slide from Chris Francia