Ad Ops Isn’t Going Away, It’s Getting a Flock

Last week, someone on a panel described their AI workflow in a way I have not been able to shake. They set an agent in motion, then go work out. When they get back, they review what happened, kick off the next agent, and go take a shower.

Infinite Possibilities

The future is ours to define. That’s my takeaway from last week’s Beeler.Tech events, Navigator NYC and AI Publisher Response. I don’t say that with a false sense of optimism. It’s all hard work from here on out. But it’s hard work that we’ll do together. 

A New Hope (for Publishers)

Possible is like the Mos Eisley Cantina, perhaps with slightly less scum and villainy. There, people talk about AI differently than they do on my planet, Beeler Prime. Like the Force, marketing is a foregone conclusion: it is everywhere.

Church, Meet State… State, Meet Church

I can remember back in the day when editorial and business teams operated as if they worked for separate companies. Publishers can’t afford such a divide anymore, and yet some sort of divide must remain. In a world of slop, trust is paramount. It is this trust that the editorial must create and the business must sell.