Publishers today face a paradox: their ad stacks have never been more sophisticated, yet many are losing more revenue than ever to hidden fees, redundant layers, and opaque optimization logic. What looks like technical evolution often masks a quiet transfer of control – and margin – away from publishers and toward the vendors running the infrastructure.
Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest whitepaper, Rob … Read more
What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building … Read more
An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ).
Resources are tight, advertisers have endless options, and publishers are under constant pressure to protect revenue while finding new growth. That’s where self-serve and automation enter the picture as practical tools to streamline operations, retain existing business, and unlock new revenue opportunities.
Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary AI agents aren’t science fiction anymore. They’re showing up in the real workflows where publishers lose the most time: plan ingestion, IO revisions, trafficking, pacing, and optimization. The trick isn’t “add a chatbot.” It’s embedding intelligence at the exact moment and place … Read more