Beeler.Tech Originals
Commentary on ad ops, ad tech, and the systems publishers rely on (or sometimes have to fight), interviews with industry leaders, and anonymous takes from publishers. If you’re working to make the business side of publishing make sense, this is where we talk about how.
Below the Fold Editorials
Below the Fold features brutally honest anonymous publisher editorials, unfiltered feedback from our exclusive ad ops community, and original expert analysis to help you connect the dots. Although a select few are available to the public, most Below the Fold editorials are only available to subscribers.
[{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-01-02 18:22:42","modifiedDateGMT":"2026-01-02 18:22:42","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":5},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-01-02 18:24:11","modifiedDateGMT":"2026-01-02 18:24:11","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":13,"sec":13},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."},{"id":2004,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-serve-advertisers\/","name":"publishers-serve-advertisers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers, we don\u2019t serve readers or advertisers, we serve shareholders","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 20:52:42","modifiedDate":"2026-01-02 18:24:44","modifiedDateGMT":"2026-01-02 18:24:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/publisher-pov\/' rel='post_tag'>Publisher POV<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":18},"status":"publish","excerpt":"Shareholders want growth at all costs, quarter after quarter. That\u2019s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth."}]
Above the Fold Reports
Your weekly peek behind the curtain of the powerful conversations happening behind the closed doors of the Beeler.Tech publisher and partner communities. You must be a subscriber to access these reports.
[{"id":2703,"link":"https:\/\/www.beeler.tech\/2025\/12\/29\/above-the-fold-december-29-2025\/","name":"above-the-fold-december-29-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 29, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 29, 2025","dateGMT":"2025-12-29 17:50:00","modifiedDate":"2026-01-02 17:52:18","modifiedDateGMT":"2026-01-02 17:52:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":36},"status":"publish","excerpt":"A publisher reported that they\u2019ve been reaching out to demand partners to reduce RESELLER lines. Historically, they capped at 40 entries and required minimum spend thresholds to remain. They have since trimmed every partner to 20 entries or fewer, with no drop-off in revenue."},{"id":2693,"link":"https:\/\/www.beeler.tech\/2025\/12\/22\/above-the-fold-december-22-2025\/","name":"above-the-fold-december-22-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 22, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 22, 2025","dateGMT":"2025-12-22 17:49:00","modifiedDate":"2026-01-02 17:50:28","modifiedDateGMT":"2026-01-02 17:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":17},"status":"publish","excerpt":"Don't advertisers make their own standards bodies and self-regulate? Can't we do the same thing? Come up with a panel of industry leaders, brand the organization, and say this is how publishers do things?"},{"id":2683,"link":"https:\/\/www.beeler.tech\/2025\/12\/15\/above-the-fold-december-15-2025\/","name":"above-the-fold-december-15-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 15, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 15, 2025","dateGMT":"2025-12-15 17:47:00","modifiedDate":"2026-01-02 17:48:44","modifiedDateGMT":"2026-01-02 17:48:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":9},"status":"publish","excerpt":"I\u2019ll start by saying I\u2019ve been frustrated by the lack of progress in identifying which demand partners provide revenue via ads.txt line items. We\u2019ve only had a few contributors. So I asked why this isn\u2019t working. 60% of respondents said they just don\u2019t have time."},{"id":2670,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/above-the-fold-december-8-2025\/","name":"above-the-fold-december-8-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 8, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 17:44:00","modifiedDate":"2026-01-02 17:46:55","modifiedDateGMT":"2026-01-02 17:46:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":4},"status":"publish","excerpt":"\u201cI know this is an old topic, but it came back to mind when AdBlock Plus asked me to take a premium subscription. Why is it that a company can generate revenue by blocking another company from generating revenue for the services they deliver?\u201d"},{"id":2655,"link":"https:\/\/www.beeler.tech\/2025\/12\/01\/above-the-fold-december-1-2025\/","name":"above-the-fold-december-1-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 1, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 1, 2025","dateGMT":"2025-12-01 17:43:00","modifiedDate":"2026-01-02 17:44:29","modifiedDateGMT":"2026-01-02 17:44:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":0},"status":"publish","excerpt":"Does operating third-party inventory impact the perception of demand partners? One response so far: Some SSPs require legal authorization, but they saw significant improvements in performance and revenue. It hasn\u2019t negatively impacted demand partner perceptions."},{"id":2635,"link":"https:\/\/www.beeler.tech\/2025\/11\/24\/above-the-fold-november-24-2025\/","name":"above-the-fold-november-24-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 24, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 24, 2025","dateGMT":"2025-11-24 17:41:00","modifiedDate":"2026-01-02 17:42:38","modifiedDateGMT":"2026-01-02 17:42:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":13,"sec":23},"status":"publish","excerpt":"Multiple publishers report a sudden spike in Google flagging direct-sold and house creatives for malware. Alerts started a few days ago, with inconsistent clearing and no explanation. A Google incident was posted, but issues persist."},{"id":2605,"link":"https:\/\/www.beeler.tech\/2025\/11\/18\/above-the-fold-november-18-2025\/","name":"above-the-fold-november-18-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 18, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 18, 2025","dateGMT":"2025-11-18 17:37:00","modifiedDate":"2026-01-02 17:40:35","modifiedDateGMT":"2026-01-02 17:40:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":27,"sec":51},"status":"publish","excerpt":"A discussion on early-November CPMs centered on unexpectedly soft pricing, with multiple publishers stating that levels remained below typical seasonal norms and that the traditional \u201cNovember pop\u201d has weakened. Several participants pointed to softer open-market demand."},{"id":2596,"link":"https:\/\/www.beeler.tech\/2025\/11\/03\/above-the-fold-november-3-2025\/","name":"above-the-fold-november-3-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 3, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 17:34:00","modifiedDate":"2026-01-02 17:37:14","modifiedDateGMT":"2026-01-02 17:37:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":40},"status":"publish","excerpt":"Rough Q4 for programmatic. We saw Q3 end pretty well, but are now seeing some unexpected softness across the board. Normally, we don't see a quarter reset this sharp between Q3 and Q4."},{"id":2587,"link":"https:\/\/www.beeler.tech\/2025\/10\/27\/above-the-fold-october-27-2025\/","name":"above-the-fold-october-27-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 27, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 27, 2025","dateGMT":"2025-10-27 17:32:00","modifiedDate":"2026-01-02 17:34:27","modifiedDateGMT":"2026-01-02 17:34:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":50},"status":"publish","excerpt":"Some discussion around the potential pitfalls of testing multiple wrapper companies. The key is to maintain direct relationships with your partners. For those who work with multiple sites, keeping the wrappers separate is considered best practice."},{"id":2571,"link":"https:\/\/www.beeler.tech\/2025\/10\/20\/above-the-fold-october-20-2025\/","name":"above-the-fold-october-20-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 20, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 20, 2025","dateGMT":"2025-10-20 17:30:00","modifiedDate":"2026-01-02 17:32:15","modifiedDateGMT":"2026-01-02 17:32:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":26},"status":"publish","excerpt":"A mixed bag of responses this week about OpenAds, and some of it stemming from understanding what OpenAds will do for publishers and where it sits. We\u2019ll work on pulling resources together to help educate everyone, but until then, just reporting some of the reactions, questions, etc. that are coming up..."},{"id":2563,"link":"https:\/\/www.beeler.tech\/2025\/10\/13\/above-the-fold-october-13-2025\/","name":"above-the-fold-october-13-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 13, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 13, 2025","dateGMT":"2025-10-13 17:26:00","modifiedDate":"2026-01-02 17:29:13","modifiedDateGMT":"2026-01-02 17:29:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":52},"status":"publish","excerpt":"The IAB is going to move forward because they have to. You can contribute with your ideas. Please submit something. If you don't feel comfortable, share your ideas with Beeler.Tech and we will assist."},{"id":2544,"link":"https:\/\/www.beeler.tech\/2025\/10\/06\/above-the-fold-october-6-2025\/","name":"above-the-fold-october-6-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 6, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 6, 2025","dateGMT":"2025-10-06 17:09:00","modifiedDate":"2026-01-02 17:19:04","modifiedDateGMT":"2026-01-02 17:19:04","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":10,"sec":2},"status":"publish","excerpt":"My response was that comments (like Facebook posts) are the lowest form of community. I think the same applies to content recommendations - treat everyone the same, and they will treat you the same way. And publishers can't afford not to stand out."}]
Interviews & Industry Commentary
Exclusive industry interviews, roundtables, and commentary you won’t find anywhere else.
[{"id":2468,"link":"https:\/\/www.beeler.tech\/2025\/12\/15\/ad-ops-department-future-lauren-farber\/","name":"ad-ops-department-future-lauren-farber","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_11.jpg","alt":""},"title":"What will an ad ops department look like in the future?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 15, 2025","dateGMT":"2025-12-15 14:03:55","modifiedDate":"2025-12-18 14:06:16","modifiedDateGMT":"2025-12-18 14:06:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":5,"sec":25},"status":"publish","content":"What will an ad ops department look like in the future? BY LAUREN FARBER, REVENUE ENABLEMENT LEAD AT WALL STREET JOURNAL Spoiler: Still here. Still scrappy. Still indispensable. In November at Beeler.Tech\u2019s Base.Camp in Lisbon, I had the opportunity to lead a session titled \u201cWhat Will an Ad Ops Department Look Like in the Future?\u201d\u2014a question that produced equal parts curiosity, nervous laughter, and \u201cis this recorded because I"},{"id":2479,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/revenue-diversification-publishers-ziv-mishan\/","name":"revenue-diversification-publishers-ziv-mishan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_32.jpg","alt":""},"title":"Why digital publishers should invest in revenue diversification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 14:11:45","modifiedDate":"2025-12-18 14:14:12","modifiedDateGMT":"2025-12-18 14:14:12","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":5,"sec":14},"status":"publish","content":"Why digital publishers should invest in revenue diversification BY ZIV MISHAN, VP OF REVNUE AT KUEEZ AI is accelerating traffic declines, CPMs are trending downward, and privacy regulations are becoming increasingly complex. Diversifying revenue streams is no longer optional. The thing about a single river When Rome built its empire, it also built a weakness. Most of its wheat came from the Nile, and when the river failed one"},{"id":2474,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/jayson-dubin-adtech-unified-platform-future-of-publishing\/","name":"jayson-dubin-adtech-unified-platform-future-of-publishing","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3.jpg","alt":""},"title":"Jayson Dubin, Batman of adtech, unveils unified platform built for the future of publishing","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 14:08:52","modifiedDate":"2025-12-18 14:11:29","modifiedDateGMT":"2025-12-18 14:11:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":3,"sec":52},"status":"publish","content":"Jayson Dubin, Batman of adtech, unveils unified platform built for the future of publishing In his latest video conversation, Rob sits down with Jayson Dubin, CEO and Chairman of Playwire, for a technical dive into the future of monetization and ML-driven adops. But first, Rob needs to address the obvious: he\u2019s talking to the Batman of adtech. A recent LinkedIn post playfully positioned Dubin as the Caped Crusader, an"},{"id":2472,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/reinventing-revenue-river-kueez-ziv-mishan\/","name":"reinventing-revenue-river-kueez-ziv-mishan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_b7.jpg","alt":""},"title":"Reinventing the revenue river: a conversation with Kueez\u2019 Ziv Mishan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 14:06:27","modifiedDate":"2025-12-18 14:14:41","modifiedDateGMT":"2025-12-18 14:14:41","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":30},"status":"publish","content":"Reinventing the revenue river: a conversation with Ziv Mishan From AI-driven zero-click search, to ongoing CPM compression, publishers are navigating a landscape where long-trusted traffic and revenue sources no longer behave the way they once did. The old approach - depend on SEO, optimize for scale, and rely on a handful of major platforms - has become dangerously outdated. As the open web realigns around new discovery behaviors, content"},{"id":2485,"link":"https:\/\/www.beeler.tech\/2025\/12\/07\/publisher-workflows-fattail-pubpitch\/","name":"publisher-workflows-fattail-pubpitch","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_36.jpg","alt":""},"title":"PubPitch: How FatTail is reshaping publisher workflows, a community exclusive","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 7, 2025","dateGMT":"2025-12-07 14:14:55","modifiedDate":"2025-12-18 14:16:52","modifiedDateGMT":"2025-12-18 14:16:52","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/pubpitch\/' rel='post_tag'>PubPitch<\/a>"},"readTime":{"min":0,"sec":49},"status":"publish","content":"PubPitch: How FatTail is reshaping publisher workflows, a community exclusive This conversation is a community-only exclusive. If you are a member, please see our community for access instructions. FatTail joined the Beeler.Tech community to break down a problem every publisher knows too well: the endless drag of creative collection, trafficking, reporting, and billing. In this PubPitch, Laura Boodram from FatTail walked through how Portal is helping publishers reclaim time,"},{"id":2487,"link":"https:\/\/www.beeler.tech\/2025\/12\/06\/publisher-consolidation-strategies-for-2026\/","name":"publisher-consolidation-strategies-for-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"Absorb, unite, and outsource: publisher consolidation strategies for 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 6, 2025","dateGMT":"2025-12-06 14:17:04","modifiedDate":"2025-12-18 14:18:59","modifiedDateGMT":"2025-12-18 14:18:59","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":9},"status":"publish","content":"Absorb, unite, and outsource: publisher consolidation strategies for 2026 BY ROB BEELER + MICHAEL EDWARDS, VP OF SALES AND ACCOUNTS AT ADOPS.COM Publishers have had a rough run over the past 12 months and it\u2019s not getting any easier. Display revenues are under pressure, platforms keep shifting the rules, and clickless search, such as AI Overviews (AIO), and Answer Engine Optimization (AEO), are rewiring how people discover content. Traditional"},{"id":2489,"link":"https:\/\/www.beeler.tech\/2025\/12\/02\/creative-firepower-publishers-colleen-tully-clipcentric\/","name":"creative-firepower-publishers-colleen-tully-clipcentric","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o6.jpg","alt":""},"title":"Putting creative firepower back in the hands of publishers, with Colleen Tully of Clipcentric","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 2, 2025","dateGMT":"2025-12-02 14:19:12","modifiedDate":"2025-12-18 14:21:13","modifiedDateGMT":"2025-12-18 14:21:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":34},"status":"publish","content":"Putting creative firepower back in the hands of publishers BY ROB BEELER + COLLEEN TULLY, SR. DIRECTOR OF SALES ACCOUNTS AT CLIPCENTRIC The digital advertising world isn\u2019t exactly basking in calm waters right now. Reorgs, leaner teams, and a never-ending demand for new ad formats, more personalization, and higher performance have left AdOps and Creative teams firefighting. As everyone scrambles to deliver \u201cwhat\u2019s next,\u201d the gap between creative ambition"},{"id":2491,"link":"https:\/\/www.beeler.tech\/2025\/11\/24\/staying-human-how-ai-is-rewiring-our-minds-and-our-industry\/","name":"staying-human-how-ai-is-rewiring-our-minds-and-our-industry","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_3.jpg","alt":""},"title":"Staying human: How AI is rewiring our minds and our industry","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 24, 2025","dateGMT":"2025-11-24 14:24:05","modifiedDate":"2025-12-18 14:27:58","modifiedDateGMT":"2025-12-18 14:27:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/events\/' rel='post_tag'>Events<\/a><a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":4,"sec":50},"status":"publish","content":"Staying human: How AI is rewiring our minds and our industry BY HAZEL BROADLEY, BEELER.TECH This month, we opened Base.Camp Lisbon with an important acknowledgement. In the face of uncertainty surrounding AI-driven transformations impacting the publishing and adtech industries, leaders are left trying to balance revenue optimization in the present, with preparing for an opaque but rapidly shifting future. Rob stressed that while AI dominates the conversation, the industry\u2019s"},{"id":2494,"link":"https:\/\/www.beeler.tech\/2025\/11\/21\/publisher-insights-basecamp-lisbon-adtech\/","name":"publisher-insights-basecamp-lisbon-adtech","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_4.png","alt":""},"title":"Publisher insights from Lisbon 2025 (the adtech edition)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 21, 2025","dateGMT":"2025-11-21 14:24:35","modifiedDate":"2025-12-18 14:27:24","modifiedDateGMT":"2025-12-18 14:27:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":0},"status":"publish","content":"Publisher insights from Base.Camp Lisbon 2025 (the adtech edition) BY HAZEL BROADLEY, BEELER.TECH Our Base.Camp events have become known for rolling up sleeves, tackling daily publisher ops challenges, and creating a community to solve them together. Lisbon was no exception. Here are just some of the many highlights. Protocols up to our ears (but we\u2019re ok with it) Hot on the heels of the launch of AdCP, and representing"},{"id":2498,"link":"https:\/\/www.beeler.tech\/2025\/11\/12\/scott-messer-ai-clickless-publishers\/","name":"scott-messer-ai-clickless-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"From crawling to collaboration: How publishers can win in the clickless era","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 12, 2025","dateGMT":"2025-11-12 14:30:42","modifiedDate":"2025-12-18 14:32:36","modifiedDateGMT":"2025-12-18 14:32:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":4,"sec":32},"status":"publish","content":"Camp.Fire: How publishers can win in the clickless era BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. The shift is already here. When AI summaries and answer engines sit between users and source sites, clicks fall, sessions shrink, and the value exchange around publisher content erodes. In October\u2019s Camp.Fire session,"},{"id":2496,"link":"https:\/\/www.beeler.tech\/2025\/11\/12\/adcp-ucp-publisher-reactions-protocols\/","name":"adcp-ucp-publisher-reactions-protocols","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_23.jpg","alt":""},"title":"Another protocol to learn?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 12, 2025","dateGMT":"2025-11-12 14:28:06","modifiedDate":"2025-12-18 14:30:33","modifiedDateGMT":"2025-12-18 14:30:33","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":56},"status":"publish","content":"Wait, what? Another protocol to learn? AdCP, UCP and initial publisher reactions BY HAZEL BROADLEY, BEELER.TECH Two new acronyms crashed our calendars this month. At Base.Camp Lisbon, Scope3\u2019s Alex Oakden introduced the Ad Context Protocol (AdCP). Two days later, at the IAB Tech Lab International Summit, Shailley Singh unveiled the User Context Protocol (UCP). Here, we distill what each protocol is trying to standardize, and report back on how"},{"id":2502,"link":"https:\/\/www.beeler.tech\/2025\/11\/03\/adops-com-expanding-google-gam360-reselling-and-support-to-latin-america\/","name":"adops-com-expanding-google-gam360-reselling-and-support-to-latin-america","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_19.jpg","alt":""},"title":"adops.com expanding Google GAM360 reselling and support to Latin America","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 14:35:27","modifiedDate":"2025-12-18 14:37:23","modifiedDateGMT":"2025-12-18 14:37:23","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":35},"status":"publish","content":"adops.com expanding Google GAM360 reselling and support to Latin America BY ROB BEELER + CRAIG LESHEN, CEO OF ADOPS.COM Recently, adops.com announced it was extending its GAM360 reselling and support services via the Google Certified Publishing Partner (GCPP) Program to Spanish-speaking Latin America (SPLA). On its face, it\u2019s a logical expansion of their long-standing work with Google. But if you\u2019ve spent any time around this team, you know they"},{"id":2500,"link":"https:\/\/www.beeler.tech\/2025\/11\/03\/tech-tax-stack-transparency-teqblaze\/","name":"tech-tax-stack-transparency-teqblaze","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_.png","alt":""},"title":"Tech tax, stack transparency, and why publishers are paying for complexity","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 14:33:06","modifiedDate":"2025-12-18 14:35:17","modifiedDateGMT":"2025-12-18 14:35:17","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":9,"sec":16},"status":"publish","content":"Tech tax, stack transparency, and why publishers are paying for complexity BY ROB BEELER + NIKITA BANSAL, CEO OF TEQBLAZE Publishers today face a paradox: their ad stacks have never been more sophisticated, yet many are losing more revenue than ever to hidden fees, redundant layers, and opaque optimization logic. What looks like technical evolution often masks a quiet transfer of control - and margin - away from publishers"},{"id":2504,"link":"https:\/\/www.beeler.tech\/2025\/10\/27\/publisher-considerations-for-partner-consolidations\/","name":"publisher-considerations-for-partner-consolidations","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_9.jpg","alt":""},"title":"Publisher considerations for partner consolidations","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 27, 2025","dateGMT":"2025-10-27 14:37:38","modifiedDate":"2025-12-18 14:39:03","modifiedDateGMT":"2025-12-18 14:39:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":7,"sec":51},"status":"publish","content":"Publisher considerations for partner consolidations BY EMRY DOWNINGHALL, PROGRAMMATIC REVENUE & STRATEGY AT UNWIND MEDIA This article was originally published in March of 2023. The cold air cloaking Newport Beach during last week\u2019s Base.Camp felt fitting given the chilly state of the programmatic market. YoY CPM growth is declining, addressable audiences continue to shrink, once prominent SSPs are shutting down, and the only certainty is continued uncertainty around third-party"},{"id":2506,"link":"https:\/\/www.beeler.tech\/2025\/09\/29\/fixing-the-flaw-in-data-collaboration\/","name":"fixing-the-flaw-in-data-collaboration","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o4.png","alt":""},"title":"Fixing the flaw in data collaboration","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 29, 2025","dateGMT":"2025-09-29 14:39:11","modifiedDate":"2025-12-18 14:41:16","modifiedDateGMT":"2025-12-18 14:41:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":6},"status":"publish","content":"Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it\u2019s fair to say publishers are at a crossroads. Hot on the heels of their latest white paper, Rob sat down with Joe Root, CEO and co-founder of Permutive, to discuss the"},{"id":2508,"link":"https:\/\/www.beeler.tech\/2025\/09\/22\/publishers-should-ask-choosing-ovp\/","name":"publishers-should-ask-choosing-ovp","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"What publishers should really ask when choosing an OVP","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 22, 2025","dateGMT":"2025-09-22 14:41:30","modifiedDate":"2025-12-18 14:43:34","modifiedDateGMT":"2025-12-18 14:43:34","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":25},"status":"publish","content":"What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building on this, Rob joins Jacob Uzana, VP of Operations at EX.CO, to find out"},{"id":2448,"link":"https:\/\/www.beeler.tech\/2025\/09\/12\/conversation-jasper-liu-dailymail-tamir-shub-intent-iq\/","name":"conversation-jasper-liu-dailymail-tamir-shub-intent-iq","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 12, 2025","dateGMT":"2025-09-12 13:43:00","modifiedDate":"2025-12-18 13:55:29","modifiedDateGMT":"2025-12-18 13:55:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":0,"sec":9},"status":"publish","content":"An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ)."},{"id":2416,"link":"https:\/\/www.beeler.tech\/2025\/09\/02\/aai-agends-post-sales-ops\/","name":"aai-agends-post-sales-ops","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3-1.jpg","alt":""},"title":"Agents at work: Harnessing AI for intelligent post-sales ops with Boostr\u2019s Patrick O\u2019Leary","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 2, 2025","dateGMT":"2025-09-02 13:39:00","modifiedDate":"2025-12-18 13:55:53","modifiedDateGMT":"2025-12-18 13:55:53","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/ai\/' rel='post_tag'>AI<\/a><a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":47},"status":"publish","content":"Agents at work: Harnessing AI for intelligent post-sales ops with Boostr\u2019s Patrick O\u2019Leary AI agents aren\u2019t science fiction anymore. They\u2019re showing up in the real workflows where publishers lose the most time: plan ingestion, IO revisions, trafficking, pacing, and optimization. The trick isn\u2019t \u201cadd a chatbot.\u201d It\u2019s embedding intelligence at the exact moment and place work happens, so teams get hours back without changing how they work. Rob spoke"},{"id":2466,"link":"https:\/\/www.beeler.tech\/2024\/09\/07\/ad-ops-outsourcing-guide\/","name":"ad-ops-outsourcing-guide","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_15.jpg","alt":""},"title":"Ad ops guide to outsourcing","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 7, 2024","dateGMT":"2024-09-07 13:59:00","modifiedDate":"2025-12-18 14:02:52","modifiedDateGMT":"2025-12-18 14:02:52","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-resource\/' rel='post_tag'>Exclusive Resource<\/a><a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":11,"sec":0},"status":"publish","content":"Ad ops guide to outsourcing BY MELISSA CHAPMAN Originally published in AdMonsters on May 27, 2021, updated September 7, 2024 It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. The topic gets added to the agenda as either a breakout or workshop session and is always well attended. We cover all the bases,"},{"id":2464,"link":"https:\/\/www.beeler.tech\/2024\/09\/01\/bid-request-lifecycle\/","name":"bid-request-lifecycle","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Camp.Fire: The Lifecycle of a Bid Request","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 1, 2024","dateGMT":"2024-09-01 13:56:00","modifiedDate":"2025-12-18 13:58:53","modifiedDateGMT":"2025-12-18 13:58:53","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":0,"sec":44},"status":"publish","content":"Camp.Fire: Bid request lifecycle Like salmon, a bid request starts a one-way journey upstream, hoping to spawn an actual bid. It faces many challenges and potential changes from publisher to SSP and then SSP to DSP. It's time we understood what happens to a bid request along the way. Our Camp.Fire will start with Mike O'Sullivan walking through what happens to a bid request on its way to becoming"},{"id":2462,"link":"https:\/\/www.beeler.tech\/2024\/04\/20\/online-networking\/","name":"online-networking","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_17.jpg","alt":""},"title":"Online Networking, Drop the Capital N","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 20, 2024","dateGMT":"2024-04-20 13:53:00","modifiedDate":"2025-12-18 13:55:06","modifiedDateGMT":"2025-12-18 13:55:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":34},"status":"publish","content":"Online Networking (drop the capital \"N\") BY MELISSA CHAPMAN I had a version of the \u201cnetworking\u201d conversation a few times in the last month, so I thought it might be useful to share as a post for the larger community. Take what you like, leave what you don\u2019t. But I would value your feedback, as I could improve on this post for the greater community. Networking, online or in"},{"id":2456,"link":"https:\/\/www.beeler.tech\/2023\/09\/28\/camp-fire-publisher-flooring-strategies\/","name":"camp-fire-publisher-flooring-strategies","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Camp.Fire: Publisher Flooring Strategies","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 28, 2023","dateGMT":"2023-09-28 13:48:00","modifiedDate":"2025-12-18 13:52:35","modifiedDateGMT":"2025-12-18 13:52:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":0,"sec":33},"status":"publish","content":"Camp.Fire: Publisher flooring strategies Establishing programmatic floors has long been a strategy for publishers \u2013 predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We\u2019ve assembled a group of experts from the publisher side, buy-side, and ad tech side to"},{"id":2453,"link":"https:\/\/www.beeler.tech\/2020\/10\/26\/security-solution-scorecard\/","name":"security-solution-scorecard","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_33.jpg","alt":""},"title":"Security Solution Scorecard","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 26, 2020","dateGMT":"2020-10-26 13:45:00","modifiedDate":"2025-12-18 13:56:17","modifiedDateGMT":"2025-12-18 13:56:17","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-resource\/' rel='post_tag'>Exclusive Resource<\/a>"},"readTime":{"min":1,"sec":18},"status":"publish","content":"Security Solution Scorecard You need to protect your users to grow as a publisher. The security solution scorecard. The most important recommendation that I can make is that you have a security partner. If you are running programmatic without a security partner, you are serving malvertising and inappropriate ads to your users. The fact that you don\u2019t see it, doesn\u2019t mean it isn\u2019t happening. Most likely you are losing"}]