Beeler.Tech Reads & Reactions
Commentary on ad ops, ad tech, and the systems publishers rely on (or sometimes have to fight), interviews with industry leaders, and anonymous takes from publishers. If you’re working to make the business side of publishing make sense, this is where we talk about how.
Below the Fold Editorials
Below the Fold features brutally honest anonymous publisher editorials, unfiltered feedback from our exclusive ad ops community, and original expert analysis to help you connect the dots. Although a select few are available to the public, most Below the Fold editorials are only available to subscribers. Not already a subscriber? Learn more about The Stack.
[{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-01-09 16:14:37","modifiedDateGMT":"2026-01-09 16:14:37","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":5},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-01-09 16:16:02","modifiedDateGMT":"2026-01-09 16:16:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":13,"sec":13},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."},{"id":2004,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-serve-advertisers\/","name":"publishers-serve-advertisers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers, we don\u2019t serve readers or advertisers, we serve shareholders","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 20:52:42","modifiedDate":"2026-01-09 16:16:40","modifiedDateGMT":"2026-01-09 16:16:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/publisher-pov\/' rel='post_tag'>Publisher POV<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":18},"status":"publish","excerpt":"Shareholders want growth at all costs, quarter after quarter. That\u2019s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth."}]
Above the Fold Reports
Your weekly peek behind the curtain of the powerful conversations happening behind the closed doors of the Beeler.Tech publisher and partner communities. You must be a subscriber to access these reports. Not already a subscriber? Learn more about The Stack.
[{"id":2974,"link":"https:\/\/www.beeler.tech\/2026\/01\/26\/above-the-fold-january-26-2026\/","name":"above-the-fold-january-26-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 26, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 26, 2026","dateGMT":"2026-01-26 14:18:21","modifiedDate":"2026-01-26 14:18:24","modifiedDateGMT":"2026-01-26 14:18:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":18},"status":"publish","excerpt":"Is having too many key-values in a bid request to GAM hurt response rates because GAM becomes slower or unable to handle the request?"},{"id":2926,"link":"https:\/\/www.beeler.tech\/2026\/01\/19\/above-the-fold-january-19-2026\/","name":"above-the-fold-january-19-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 19, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 19, 2026","dateGMT":"2026-01-19 23:44:00","modifiedDate":"2026-01-19 23:44:03","modifiedDateGMT":"2026-01-19 23:44:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":21},"status":"publish","excerpt":"How do you calculate ARPDAU? How do you calculate ARPU? Which team uses which metrics? One point made worth sharing: sometimes these metrics and how they are calculated serve multiple purposes - shareholders vs day-to-day, and that itself could be an interesting conversation."},{"id":2921,"link":"https:\/\/www.beeler.tech\/2026\/01\/12\/above-the-fold-january-12-2026\/","name":"above-the-fold-january-12-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 12, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 12, 2026","dateGMT":"2026-01-12 23:36:10","modifiedDate":"2026-01-19 23:40:36","modifiedDateGMT":"2026-01-19 23:40:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":2},"status":"publish","excerpt":"There's a Beeler.Tech project to work with publishers to help create more transparency in the industry, with what we can control, and one area where they have control is who goes into their ads.txt files."},{"id":2703,"link":"https:\/\/www.beeler.tech\/2025\/12\/29\/above-the-fold-december-29-2025\/","name":"above-the-fold-december-29-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 29, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 29, 2025","dateGMT":"2025-12-29 17:50:00","modifiedDate":"2026-01-02 17:52:18","modifiedDateGMT":"2026-01-02 17:52:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":36},"status":"publish","excerpt":"A publisher reported that they\u2019ve been reaching out to demand partners to reduce RESELLER lines. Historically, they capped at 40 entries and required minimum spend thresholds to remain. They have since trimmed every partner to 20 entries or fewer, with no drop-off in revenue."},{"id":2693,"link":"https:\/\/www.beeler.tech\/2025\/12\/22\/above-the-fold-december-22-2025\/","name":"above-the-fold-december-22-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 22, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 22, 2025","dateGMT":"2025-12-22 17:49:00","modifiedDate":"2026-01-02 17:50:28","modifiedDateGMT":"2026-01-02 17:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":17},"status":"publish","excerpt":"Don't advertisers make their own standards bodies and self-regulate? Can't we do the same thing? Come up with a panel of industry leaders, brand the organization, and say this is how publishers do things?"},{"id":2683,"link":"https:\/\/www.beeler.tech\/2025\/12\/15\/above-the-fold-december-15-2025\/","name":"above-the-fold-december-15-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 15, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 15, 2025","dateGMT":"2025-12-15 17:47:00","modifiedDate":"2026-01-02 17:48:44","modifiedDateGMT":"2026-01-02 17:48:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":9},"status":"publish","excerpt":"I\u2019ll start by saying I\u2019ve been frustrated by the lack of progress in identifying which demand partners provide revenue via ads.txt line items. We\u2019ve only had a few contributors. So I asked why this isn\u2019t working. 60% of respondents said they just don\u2019t have time."},{"id":2670,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/above-the-fold-december-8-2025\/","name":"above-the-fold-december-8-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 8, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 17:44:00","modifiedDate":"2026-01-02 17:46:55","modifiedDateGMT":"2026-01-02 17:46:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":4},"status":"publish","excerpt":"\u201cI know this is an old topic, but it came back to mind when AdBlock Plus asked me to take a premium subscription. Why is it that a company can generate revenue by blocking another company from generating revenue for the services they deliver?\u201d"},{"id":2655,"link":"https:\/\/www.beeler.tech\/2025\/12\/01\/above-the-fold-december-1-2025\/","name":"above-the-fold-december-1-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 1, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 1, 2025","dateGMT":"2025-12-01 17:43:00","modifiedDate":"2026-01-02 17:44:29","modifiedDateGMT":"2026-01-02 17:44:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":0},"status":"publish","excerpt":"Does operating third-party inventory impact the perception of demand partners? One response so far: Some SSPs require legal authorization, but they saw significant improvements in performance and revenue. It hasn\u2019t negatively impacted demand partner perceptions."},{"id":2635,"link":"https:\/\/www.beeler.tech\/2025\/11\/24\/above-the-fold-november-24-2025\/","name":"above-the-fold-november-24-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 24, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 24, 2025","dateGMT":"2025-11-24 17:41:00","modifiedDate":"2026-01-02 17:42:38","modifiedDateGMT":"2026-01-02 17:42:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":13,"sec":23},"status":"publish","excerpt":"Multiple publishers report a sudden spike in Google flagging direct-sold and house creatives for malware. Alerts started a few days ago, with inconsistent clearing and no explanation. A Google incident was posted, but issues persist."},{"id":2605,"link":"https:\/\/www.beeler.tech\/2025\/11\/18\/above-the-fold-november-18-2025\/","name":"above-the-fold-november-18-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 18, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 18, 2025","dateGMT":"2025-11-18 17:37:00","modifiedDate":"2026-01-02 17:40:35","modifiedDateGMT":"2026-01-02 17:40:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":27,"sec":51},"status":"publish","excerpt":"A discussion on early-November CPMs centered on unexpectedly soft pricing, with multiple publishers stating that levels remained below typical seasonal norms and that the traditional \u201cNovember pop\u201d has weakened. Several participants pointed to softer open-market demand."},{"id":2596,"link":"https:\/\/www.beeler.tech\/2025\/11\/03\/above-the-fold-november-3-2025\/","name":"above-the-fold-november-3-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 3, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 17:34:00","modifiedDate":"2026-01-02 17:37:14","modifiedDateGMT":"2026-01-02 17:37:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":40},"status":"publish","excerpt":"Rough Q4 for programmatic. We saw Q3 end pretty well, but are now seeing some unexpected softness across the board. Normally, we don't see a quarter reset this sharp between Q3 and Q4."},{"id":2587,"link":"https:\/\/www.beeler.tech\/2025\/10\/27\/above-the-fold-october-27-2025\/","name":"above-the-fold-october-27-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 27, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 27, 2025","dateGMT":"2025-10-27 17:32:00","modifiedDate":"2026-01-02 17:34:27","modifiedDateGMT":"2026-01-02 17:34:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":50},"status":"publish","excerpt":"Some discussion around the potential pitfalls of testing multiple wrapper companies. The key is to maintain direct relationships with your partners. For those who work with multiple sites, keeping the wrappers separate is considered best practice."}]
Industry Interviews & Hot Takes
Exclusive industry interviews, roundtables, and commentary you won’t find anywhere else. No subscription required.
[{"id":3142,"link":"https:\/\/www.beeler.tech\/2026\/02\/06\/adops-com-publisher-simplify-ad-operations-revenue\/","name":"adops-com-publisher-simplify-ad-operations-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/02\/bT_QnA_Header_b7.jpg","alt":""},"title":"Fewer logins, more leverage: how adops.com helped a global publisher simplify ad operations and unlock newsletter revenue","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Feb 6, 2026","dateGMT":"2026-02-06 04:45:15","modifiedDate":"2026-02-06 04:45:19","modifiedDateGMT":"2026-02-06 04:45:19","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":43},"status":"publish","content":"Fewer logins, more leverage: how adops.com helped a global publisher simplify ad operations and unlock newsletter revenue HAZEL BROADLEY, BEELER.TECH + TRAVIS AYER, DIRECTOR OF BUSINESS DEVELOPMENT AT ADOPS.COM Elsevier boasts a global portfolio of scientific and medical brands. That reach brings scale, but it also brings complexity: multiple audiences,"},{"id":3056,"link":"https:\/\/www.beeler.tech\/2026\/01\/29\/ad-quality-trust-revenue-danielle-koffler-confiant\/","name":"ad-quality-trust-revenue-danielle-koffler-confiant","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3-1.jpg","alt":""},"title":"We\u2019ve got trust issues: ad quality, trust, and revenue with Confiant\u2019s Danielle Koffler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 29, 2026","dateGMT":"2026-01-29 21:39:54","modifiedDate":"2026-01-29 21:41:55","modifiedDateGMT":"2026-01-29 21:41:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":48},"status":"publish","content":"We\u2019ve got trust issues: ad quality, trust, and revenue with Confiant\u2019s Danielle Koffler BY ROB BEELER + DANIELLE KOFFLER, DIRECTOR OF PRODUCT AT CONFIANT As digital media organizations continue to evolve, so do the risks tied to advertising. Programmatic has expanded reach and revenue, but has also increased exposure to"},{"id":2982,"link":"https:\/\/www.beeler.tech\/2026\/01\/26\/paid-credited-measured-publisher-value-in-llms\/","name":"paid-credited-measured-publisher-value-in-llms","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_4.png","alt":""},"title":"Paid, credited, measured: Publisher value in LLMs","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 26, 2026","dateGMT":"2026-01-26 15:04:34","modifiedDate":"2026-01-26 15:16:11","modifiedDateGMT":"2026-01-26 15:16:11","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/pubs-only\/' rel='post_tag'>Pubs Only<\/a>"},"readTime":{"min":0,"sec":53},"status":"publish","content":"Paid, credited, measured: Publisher value in LLMs BY LIZ MOOREHEAD, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. This conversation tackles the question a"},{"id":2963,"link":"https:\/\/www.beeler.tech\/2026\/01\/25\/publisher-response-ai-2026-rob-beeler\/","name":"publisher-response-ai-2026-rob-beeler","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"The publisher response to AI in 2026, with Rob Beeler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 25, 2026","dateGMT":"2026-01-25 20:28:28","modifiedDate":"2026-01-25 20:28:31","modifiedDateGMT":"2026-01-25 20:28:31","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":1,"sec":2},"status":"publish","content":"The publisher response to AI in 2026, with Rob Beeler BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. As referrals dry"},{"id":2918,"link":"https:\/\/www.beeler.tech\/2026\/01\/19\/new-economics-of-programmatic-with-chris-kane\/","name":"new-economics-of-programmatic-with-chris-kane","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Trust, scale, and the new economics of programmatic with Jounce Media\u2019s Chris Kane","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 19, 2026","dateGMT":"2026-01-19 23:33:52","modifiedDate":"2026-01-19 23:34:30","modifiedDateGMT":"2026-01-19 23:34:30","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":5,"sec":13},"status":"publish","content":"Trust, scale, and the new economics of programmatic with Jounce Media\u2019s Chris Kane BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. For more than a decade, digital media monetization has been"},{"id":2910,"link":"https:\/\/www.beeler.tech\/2026\/01\/16\/start-em-sit-em-publisher-priorities-for-h1-2026\/","name":"start-em-sit-em-publisher-priorities-for-h1-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o4.png","alt":""},"title":"Start \u2019em, sit \u2019em: publisher priorities for H1 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 16, 2026","dateGMT":"2026-01-16 16:32:09","modifiedDate":"2026-01-20 21:01:33","modifiedDateGMT":"2026-01-20 21:01:33","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":9,"sec":45},"status":"publish","content":"Start \u2019em, sit \u2019em: publisher priorities for H1 2026 BY ROB BEELER + CRAIG LESHEN, PRESIDENT OF ADOPS.COM As Fantasy Football season has wrapped and we\u2019re now enjoying the NFL playoffs, Rob is back in the \u201cad ops draft room\u201d with Craig Leshen, President at adops.com, for the latest installment"},{"id":2825,"link":"https:\/\/www.beeler.tech\/2026\/01\/09\/parallel-bidding-olli-jarvilehto\/","name":"parallel-bidding-olli-jarvilehto","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"A safer bet: testing the real impact of client-side, server-side, and parallel bidding with Olli J\u00e4rvilehto","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 9, 2026","dateGMT":"2026-01-09 16:32:19","modifiedDate":"2026-01-09 16:46:34","modifiedDateGMT":"2026-01-09 16:46:34","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":7,"sec":59},"status":"publish","content":"A safer bet: testing the real impact of client-side, server-side, and parallel bidding with Olli J\u00e4rvilehto BY ROB BEELER + OLLI J\u00c4RVILEHTO (COO & PARTNER, RELEVANT DIGITAL) For years, publishers have been caught between competing narratives about client-side, server-side and parallel header bidding, with each touted as the definitive way"},{"id":2468,"link":"https:\/\/www.beeler.tech\/2025\/12\/15\/ad-ops-department-future-lauren-farber\/","name":"ad-ops-department-future-lauren-farber","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_11.jpg","alt":""},"title":"What will an ad ops department look like in the future?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 15, 2025","dateGMT":"2025-12-15 14:03:55","modifiedDate":"2026-01-09 17:03:05","modifiedDateGMT":"2026-01-09 17:03:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":5,"sec":25},"status":"publish","content":"What will an ad ops department look like in the future? BY LAUREN FARBER, REVENUE ENABLEMENT LEAD AT WALL STREET JOURNAL Spoiler: Still here. Still scrappy. Still indispensable. In November at Beeler.Tech\u2019s Base.Camp in Lisbon, I had the opportunity to lead a session titled \u201cWhat Will an Ad Ops Department"},{"id":2479,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/revenue-diversification-publishers-ziv-mishan\/","name":"revenue-diversification-publishers-ziv-mishan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_32.jpg","alt":""},"title":"Why digital publishers should invest in revenue diversification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 14:11:45","modifiedDate":"2025-12-18 14:14:12","modifiedDateGMT":"2025-12-18 14:14:12","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":5,"sec":14},"status":"publish","content":"Why digital publishers should invest in revenue diversification BY ZIV MISHAN, VP OF REVNUE AT KUEEZ AI is accelerating traffic declines, CPMs are trending downward, and privacy regulations are becoming increasingly complex. Diversifying revenue streams is no longer optional. The thing about a single river When Rome built its empire,"},{"id":2474,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/jayson-dubin-adtech-unified-platform-future-of-publishing\/","name":"jayson-dubin-adtech-unified-platform-future-of-publishing","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3.jpg","alt":""},"title":"Jayson Dubin, Batman of adtech, unveils unified platform built for the future of publishing","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 14:08:52","modifiedDate":"2026-01-25 19:36:29","modifiedDateGMT":"2026-01-25 19:36:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":3,"sec":55},"status":"publish","content":"Jayson Dubin, Batman of adtech, unveils unified platform built for the future of publishing In his latest video conversation, Rob sits down with Jayson Dubin, CEO and Chairman of Playwire, for a technical dive into the future of monetization and ML-driven adops. But first, Rob needs to address the obvious:"},{"id":2472,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/reinventing-revenue-river-kueez-ziv-mishan\/","name":"reinventing-revenue-river-kueez-ziv-mishan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_b7.jpg","alt":""},"title":"Reinventing the revenue river: a conversation with Kueez\u2019 Ziv Mishan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 14:06:27","modifiedDate":"2026-01-25 18:53:27","modifiedDateGMT":"2026-01-25 18:53:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":30},"status":"publish","content":"Reinventing the revenue river: a conversation with Ziv Mishan From AI-driven zero-click search, to ongoing CPM compression, publishers are navigating a landscape where long-trusted traffic and revenue sources no longer behave the way they once did. The old approach - depend on SEO, optimize for scale, and rely on a"},{"id":2485,"link":"https:\/\/www.beeler.tech\/2025\/12\/07\/publisher-workflows-fattail-pubpitch\/","name":"publisher-workflows-fattail-pubpitch","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_36.jpg","alt":""},"title":"PubPitch: How FatTail is reshaping publisher workflows, a community exclusive","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 7, 2025","dateGMT":"2025-12-07 14:14:55","modifiedDate":"2025-12-18 14:16:52","modifiedDateGMT":"2025-12-18 14:16:52","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/pubpitch\/' rel='post_tag'>PubPitch<\/a>"},"readTime":{"min":0,"sec":49},"status":"publish","content":"PubPitch: How FatTail is reshaping publisher workflows, a community exclusive This conversation is a community-only exclusive. If you are a member, please see our community for access instructions. FatTail joined the Beeler.Tech community to break down a problem every publisher knows too well: the endless drag of creative collection, trafficking,"},{"id":2487,"link":"https:\/\/www.beeler.tech\/2025\/12\/06\/publisher-consolidation-strategies-for-2026\/","name":"publisher-consolidation-strategies-for-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"Absorb, unite, and outsource: publisher consolidation strategies for 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 6, 2025","dateGMT":"2025-12-06 14:17:04","modifiedDate":"2026-01-25 19:30:09","modifiedDateGMT":"2026-01-25 19:30:09","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":9},"status":"publish","content":"Absorb, unite, and outsource: publisher consolidation strategies for 2026 BY ROB BEELER + MICHAEL EDWARDS, VP OF SALES AND ACCOUNTS AT ADOPS.COM Publishers have had a rough run over the past 12 months and it\u2019s not getting any easier. Display revenues are under pressure, platforms keep shifting the rules, and"},{"id":2489,"link":"https:\/\/www.beeler.tech\/2025\/12\/02\/creative-firepower-publishers-colleen-tully-clipcentric\/","name":"creative-firepower-publishers-colleen-tully-clipcentric","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o6.jpg","alt":""},"title":"Putting creative firepower back in the hands of publishers, with Colleen Tully of Clipcentric","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 2, 2025","dateGMT":"2025-12-02 14:19:12","modifiedDate":"2026-01-25 19:01:20","modifiedDateGMT":"2026-01-25 19:01:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":34},"status":"publish","content":"Putting creative firepower back in the hands of publishers BY ROB BEELER + COLLEEN TULLY, SR. DIRECTOR OF SALES ACCOUNTS AT CLIPCENTRIC The digital advertising world isn\u2019t exactly basking in calm waters right now. Reorgs, leaner teams, and a never-ending demand for new ad formats, more personalization, and higher performance"},{"id":2491,"link":"https:\/\/www.beeler.tech\/2025\/11\/24\/staying-human-how-ai-is-rewiring-our-minds-and-our-industry\/","name":"staying-human-how-ai-is-rewiring-our-minds-and-our-industry","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_3.jpg","alt":""},"title":"Staying human: How AI is rewiring our minds and our industry","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 24, 2025","dateGMT":"2025-11-24 14:24:05","modifiedDate":"2025-12-18 14:27:58","modifiedDateGMT":"2025-12-18 14:27:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/events\/' rel='post_tag'>Events<\/a><a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":4,"sec":50},"status":"publish","content":"Staying human: How AI is rewiring our minds and our industry BY HAZEL BROADLEY, BEELER.TECH This month, we opened Base.Camp Lisbon with an important acknowledgement. In the face of uncertainty surrounding AI-driven transformations impacting the publishing and adtech industries, leaders are left trying to balance revenue optimization in the present,"},{"id":2494,"link":"https:\/\/www.beeler.tech\/2025\/11\/21\/publisher-insights-basecamp-lisbon-adtech\/","name":"publisher-insights-basecamp-lisbon-adtech","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_4.png","alt":""},"title":"Publisher insights from Lisbon 2025 (the adtech edition)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 21, 2025","dateGMT":"2025-11-21 14:24:35","modifiedDate":"2025-12-18 14:27:24","modifiedDateGMT":"2025-12-18 14:27:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":0},"status":"publish","content":"Publisher insights from Base.Camp Lisbon 2025 (the adtech edition) BY HAZEL BROADLEY, BEELER.TECH Our Base.Camp events have become known for rolling up sleeves, tackling daily publisher ops challenges, and creating a community to solve them together. Lisbon was no exception. Here are just some of the many highlights. Protocols up"},{"id":2498,"link":"https:\/\/www.beeler.tech\/2025\/11\/12\/scott-messer-ai-clickless-publishers\/","name":"scott-messer-ai-clickless-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"From crawling to collaboration: How publishers can win in the clickless era","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 12, 2025","dateGMT":"2025-11-12 14:30:42","modifiedDate":"2025-12-18 14:32:36","modifiedDateGMT":"2025-12-18 14:32:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":4,"sec":32},"status":"publish","content":"Camp.Fire: How publishers can win in the clickless era BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. The shift is already here. When AI summaries and answer engines sit between users"},{"id":2496,"link":"https:\/\/www.beeler.tech\/2025\/11\/12\/adcp-ucp-publisher-reactions-protocols\/","name":"adcp-ucp-publisher-reactions-protocols","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_23.jpg","alt":""},"title":"Another protocol to learn?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 12, 2025","dateGMT":"2025-11-12 14:28:06","modifiedDate":"2025-12-18 14:30:33","modifiedDateGMT":"2025-12-18 14:30:33","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":56},"status":"publish","content":"Wait, what? Another protocol to learn? AdCP, UCP and initial publisher reactions BY HAZEL BROADLEY, BEELER.TECH Two new acronyms crashed our calendars this month. At Base.Camp Lisbon, Scope3\u2019s Alex Oakden introduced the Ad Context Protocol (AdCP). Two days later, at the IAB Tech Lab International Summit, Shailley Singh unveiled the"}]