Beeler.Tech Reads & Reactions
Commentary on ad ops, ad tech, and the systems publishers rely on (or sometimes have to fight), interviews with industry leaders, and anonymous takes from publishers. If you’re working to make the business side of publishing make sense, this is where we talk about how.
Below the Fold Editorials
Below the Fold features brutally honest anonymous publisher editorials, unfiltered feedback from our exclusive ad ops community, and original expert analysis to help you connect the dots. Although a select few are available to the public, most Below the Fold editorials are only available to subscribers. Not already a subscriber? Learn more about The Stack.
[{"id":3498,"link":"https:\/\/www.beeler.tech\/2026\/04\/02\/the-trust-famine-inside-publishing-is-now-a-business-problem\/","name":"the-trust-famine-inside-publishing-is-now-a-business-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"The trust famine inside publishing is a business problem, not a disposable moral argument","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 2, 2026","dateGMT":"2026-04-02 15:29:12","modifiedDate":"2026-04-06 14:30:10","modifiedDateGMT":"2026-04-06 14:30:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":23},"status":"publish","excerpt":"We know trust matters.\u00a0We can feel what its absence does to a culture, a business, a public, an audience.\u00a0We know what it costs when nobody believes anybody.\u00a0Yet we keep clinging to the same systems that profit from distrust, confusion, exhaustion, and dependency."},{"id":3470,"link":"https:\/\/www.beeler.tech\/2026\/03\/31\/what-intent-means-in-2026\/","name":"what-intent-means-in-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440-1.jpg","alt":""},"title":"What \u2018intent\u2019 means in 2026, and why the machines won\u2019t wait for your product to catch up","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 31, 2026","dateGMT":"2026-03-31 13:28:02","modifiedDate":"2026-03-31 13:28:07","modifiedDateGMT":"2026-03-31 13:28:07","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":46},"status":"publish","excerpt":"Intent has been treated as a targeting label rather than a human truth. The gap between the two is where publisher revenue leaks, buyer trust erodes, and campaigns quietly underperform."},{"id":3423,"link":"https:\/\/www.beeler.tech\/2026\/03\/27\/ad-ops-is-where-other-peoples-bad-decisions-become-emergencies\/","name":"ad-ops-is-where-other-peoples-bad-decisions-become-emergencies","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Ad ops is where other people\u2019s bad decisions become emergencies","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 27, 2026","dateGMT":"2026-03-27 12:21:34","modifiedDate":"2026-03-27 12:59:58","modifiedDateGMT":"2026-03-27 12:59:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":18},"status":"publish","excerpt":"For all the ways this job gets flattened by other people, the truth is ad ops people understand more of the business than we usually get credit for."},{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-01-09 16:14:37","modifiedDateGMT":"2026-01-09 16:14:37","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":5},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-01-09 16:16:02","modifiedDateGMT":"2026-01-09 16:16:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":13,"sec":13},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."},{"id":2004,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-serve-advertisers\/","name":"publishers-serve-advertisers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers, we don\u2019t serve readers or advertisers, we serve shareholders","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 20:52:42","modifiedDate":"2026-01-09 16:16:40","modifiedDateGMT":"2026-01-09 16:16:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/publisher-pov\/' rel='post_tag'>Publisher POV<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":18},"status":"publish","excerpt":"Shareholders want growth at all costs, quarter after quarter. That\u2019s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth."}]
Above the Fold Reports
Your weekly peek behind the curtain of the powerful conversations happening behind the closed doors of the Beeler.Tech publisher and partner communities. You must be a subscriber to access these reports. Not already a subscriber? Learn more about The Stack.
[{"id":2974,"link":"https:\/\/www.beeler.tech\/2026\/01\/26\/above-the-fold-january-26-2026\/","name":"above-the-fold-january-26-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 26, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 26, 2026","dateGMT":"2026-01-26 14:18:21","modifiedDate":"2026-01-26 14:18:24","modifiedDateGMT":"2026-01-26 14:18:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":18},"status":"publish","excerpt":"Is having too many key-values in a bid request to GAM hurt response rates because GAM becomes slower or unable to handle the request?"},{"id":2926,"link":"https:\/\/www.beeler.tech\/2026\/01\/19\/above-the-fold-january-19-2026\/","name":"above-the-fold-january-19-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 19, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 19, 2026","dateGMT":"2026-01-19 23:44:00","modifiedDate":"2026-01-19 23:44:03","modifiedDateGMT":"2026-01-19 23:44:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":21},"status":"publish","excerpt":"How do you calculate ARPDAU? How do you calculate ARPU? Which team uses which metrics? One point made worth sharing: sometimes these metrics and how they are calculated serve multiple purposes - shareholders vs day-to-day, and that itself could be an interesting conversation."},{"id":2921,"link":"https:\/\/www.beeler.tech\/2026\/01\/12\/above-the-fold-january-12-2026\/","name":"above-the-fold-january-12-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 12, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 12, 2026","dateGMT":"2026-01-12 23:36:10","modifiedDate":"2026-01-19 23:40:36","modifiedDateGMT":"2026-01-19 23:40:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":2},"status":"publish","excerpt":"There's a Beeler.Tech project to work with publishers to help create more transparency in the industry, with what we can control, and one area where they have control is who goes into their ads.txt files."},{"id":2703,"link":"https:\/\/www.beeler.tech\/2025\/12\/29\/above-the-fold-december-29-2025\/","name":"above-the-fold-december-29-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 29, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 29, 2025","dateGMT":"2025-12-29 17:50:00","modifiedDate":"2026-01-02 17:52:18","modifiedDateGMT":"2026-01-02 17:52:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":36},"status":"publish","excerpt":"A publisher reported that they\u2019ve been reaching out to demand partners to reduce RESELLER lines. Historically, they capped at 40 entries and required minimum spend thresholds to remain. They have since trimmed every partner to 20 entries or fewer, with no drop-off in revenue."},{"id":2693,"link":"https:\/\/www.beeler.tech\/2025\/12\/22\/above-the-fold-december-22-2025\/","name":"above-the-fold-december-22-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 22, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 22, 2025","dateGMT":"2025-12-22 17:49:00","modifiedDate":"2026-01-02 17:50:28","modifiedDateGMT":"2026-01-02 17:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":17},"status":"publish","excerpt":"Don't advertisers make their own standards bodies and self-regulate? Can't we do the same thing? Come up with a panel of industry leaders, brand the organization, and say this is how publishers do things?"},{"id":2683,"link":"https:\/\/www.beeler.tech\/2025\/12\/15\/above-the-fold-december-15-2025\/","name":"above-the-fold-december-15-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 15, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 15, 2025","dateGMT":"2025-12-15 17:47:00","modifiedDate":"2026-01-02 17:48:44","modifiedDateGMT":"2026-01-02 17:48:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":9},"status":"publish","excerpt":"I\u2019ll start by saying I\u2019ve been frustrated by the lack of progress in identifying which demand partners provide revenue via ads.txt line items. We\u2019ve only had a few contributors. So I asked why this isn\u2019t working. 60% of respondents said they just don\u2019t have time."},{"id":2670,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/above-the-fold-december-8-2025\/","name":"above-the-fold-december-8-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 8, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 17:44:00","modifiedDate":"2026-01-02 17:46:55","modifiedDateGMT":"2026-01-02 17:46:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":4},"status":"publish","excerpt":"\u201cI know this is an old topic, but it came back to mind when AdBlock Plus asked me to take a premium subscription. Why is it that a company can generate revenue by blocking another company from generating revenue for the services they deliver?\u201d"},{"id":2655,"link":"https:\/\/www.beeler.tech\/2025\/12\/01\/above-the-fold-december-1-2025\/","name":"above-the-fold-december-1-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 1, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 1, 2025","dateGMT":"2025-12-01 17:43:00","modifiedDate":"2026-01-02 17:44:29","modifiedDateGMT":"2026-01-02 17:44:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":0},"status":"publish","excerpt":"Does operating third-party inventory impact the perception of demand partners? One response so far: Some SSPs require legal authorization, but they saw significant improvements in performance and revenue. It hasn\u2019t negatively impacted demand partner perceptions."},{"id":2635,"link":"https:\/\/www.beeler.tech\/2025\/11\/24\/above-the-fold-november-24-2025\/","name":"above-the-fold-november-24-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 24, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 24, 2025","dateGMT":"2025-11-24 17:41:00","modifiedDate":"2026-01-02 17:42:38","modifiedDateGMT":"2026-01-02 17:42:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":13,"sec":23},"status":"publish","excerpt":"Multiple publishers report a sudden spike in Google flagging direct-sold and house creatives for malware. Alerts started a few days ago, with inconsistent clearing and no explanation. A Google incident was posted, but issues persist."},{"id":2605,"link":"https:\/\/www.beeler.tech\/2025\/11\/18\/above-the-fold-november-18-2025\/","name":"above-the-fold-november-18-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 18, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 18, 2025","dateGMT":"2025-11-18 17:37:00","modifiedDate":"2026-01-02 17:40:35","modifiedDateGMT":"2026-01-02 17:40:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":27,"sec":51},"status":"publish","excerpt":"A discussion on early-November CPMs centered on unexpectedly soft pricing, with multiple publishers stating that levels remained below typical seasonal norms and that the traditional \u201cNovember pop\u201d has weakened. Several participants pointed to softer open-market demand."},{"id":2596,"link":"https:\/\/www.beeler.tech\/2025\/11\/03\/above-the-fold-november-3-2025\/","name":"above-the-fold-november-3-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 3, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 17:34:00","modifiedDate":"2026-01-02 17:37:14","modifiedDateGMT":"2026-01-02 17:37:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":40},"status":"publish","excerpt":"Rough Q4 for programmatic. We saw Q3 end pretty well, but are now seeing some unexpected softness across the board. Normally, we don't see a quarter reset this sharp between Q3 and Q4."},{"id":2587,"link":"https:\/\/www.beeler.tech\/2025\/10\/27\/above-the-fold-october-27-2025\/","name":"above-the-fold-october-27-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 27, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 27, 2025","dateGMT":"2025-10-27 17:32:00","modifiedDate":"2026-01-02 17:34:27","modifiedDateGMT":"2026-01-02 17:34:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":50},"status":"publish","excerpt":"Some discussion around the potential pitfalls of testing multiple wrapper companies. The key is to maintain direct relationships with your partners. For those who work with multiple sites, keeping the wrappers separate is considered best practice."}]
Industry Interviews & Hot Takes
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[{"id":3567,"link":"https:\/\/www.beeler.tech\/2026\/04\/07\/beeler-tech-expands-how-its-community-can-access-publishing-intelligence-with-admiral-visitor-copilot\/","name":"beeler-tech-expands-how-its-community-can-access-publishing-intelligence-with-admiral-visitor-copilot","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_34.jpg","alt":""},"title":"Beeler.Tech expands how its community can access publishing intelligence with Admiral Visitor Copilot\u2122","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 7, 2026","dateGMT":"2026-04-07 13:32:33","modifiedDate":"2026-04-07 14:02:05","modifiedDateGMT":"2026-04-07 14:02:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":4,"sec":35},"status":"publish","content":"Beeler.Tech expands how its community can access publishing intelligence with Admiral Visitor Copilot\u2122 BY LIZ MOOREHEAD, BEELER.TECH As Beeler.Tech grows its original reporting, analysis, and member content, Admiral Visitor Copilot\u2122 gives community members a faster way to find, connect, and use the intelligence coming out of the business side of"},{"id":3550,"link":"https:\/\/www.beeler.tech\/2026\/04\/06\/proops-consultings-chris-quinn-gam-workflows-broken\/","name":"proops-consultings-chris-quinn-gam-workflows-broken","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_b7.jpg","alt":""},"title":"Stop firefighting, start fixing: ProOps Consulting's Chris Quinn on why GAM workflows are broken, and what to do about it","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 6, 2026","dateGMT":"2026-04-06 13:18:45","modifiedDate":"2026-04-06 13:18:49","modifiedDateGMT":"2026-04-06 13:18:49","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":43},"status":"publish","content":"Stop firefighting, start fixing: ProOps Consulting's Chris Quinn on why GAM workflows are broken, and what to do about it BY ROB BEELER + CHRIS QUINN, CO-FOUNDER OF PROOPS CONSULTING In publishing, the gap between what's possible and what's actually happening on the ground has never been wider. Ad ops"},{"id":3443,"link":"https:\/\/www.beeler.tech\/2026\/03\/30\/ai-publisher-response-live-with-shay-brog-ceo-of-burt-intelligence\/","name":"ai-publisher-response-live-with-shay-brog-ceo-of-burt-intelligence","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_AIPR_BP_Zoom_2560x1440.jpg","alt":""},"title":"AI Publisher Response Live: with Shay Brog, CEO of Burt Intelligence","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 30, 2026","dateGMT":"2026-03-30 13:47:31","modifiedDate":"2026-03-30 14:11:26","modifiedDateGMT":"2026-03-30 14:11:26","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/ai\/' rel='post_tag'>AI<\/a>"},"readTime":{"min":1,"sec":11},"status":"publish","content":"AI Publisher Response Live: with Shay Brog, CEO of Burt Intelligence BY LIZ MOOREHEAD, BEELER.TECH We\u2019re kicking off AI Publisher Response Live as a shared working space leading up to AI Publisher Response on May 6. This every-other-Friday series hosted by Rob Beeler is designed to bring publisher teams, industry"},{"id":3440,"link":"https:\/\/www.beeler.tech\/2026\/03\/30\/ai-publisher-response-live-automation-vs-ai\/","name":"ai-publisher-response-live-automation-vs-ai","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_AIPR_BP_Zoom_2560x1440.jpg","alt":""},"title":"AI Publisher Response Live: Automation vs. AI","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 30, 2026","dateGMT":"2026-03-30 13:42:36","modifiedDate":"2026-03-30 14:12:44","modifiedDateGMT":"2026-03-30 14:12:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/ai\/' rel='post_tag'>AI<\/a>"},"readTime":{"min":1,"sec":18},"status":"publish","content":"AI Publisher Response Live: Automation vs. AI BY LIZ MOOREHEAD, BEELER.TECH We\u2019re kicking off AI Publisher Response Live as a shared working space leading up to AI Publisher Response on May 6. This every-other-Friday series hosted by Rob Beeler is designed to bring publisher teams, industry partners, and other stakeholders"},{"id":3438,"link":"https:\/\/www.beeler.tech\/2026\/03\/30\/cut-the-friction-keep-the-value-what-publishers-need-to-fix-now\/","name":"cut-the-friction-keep-the-value-what-publishers-need-to-fix-now","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_30.jpg","alt":""},"title":"Cut the friction, keep the value: what publishers need to fix now","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 30, 2026","dateGMT":"2026-03-30 13:30:06","modifiedDate":"2026-03-30 13:58:06","modifiedDateGMT":"2026-03-30 13:58:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":13},"status":"publish","content":"Cut the friction, keep the value: what publishers need to fix now BY HAZEL BROADLEY, BEELER.TECH The Pub Report is a brand new webinar co-hosted by Prebid.org and Beeler.Tech, built to answer practical publisher questions. In our first session, we heard from Andy Sharkey (Optable), Brian O\u2019Kelley (Scope3), Dr Paul"},{"id":3435,"link":"https:\/\/www.beeler.tech\/2026\/03\/30\/rob-beelers-revenuescape-publisher-map\/","name":"rob-beelers-revenuescape-publisher-map","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_23.jpg","alt":""},"title":"Stop chasing shiny objects: Rob Beeler's RevenueScape is the publisher map you've been missing","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 30, 2026","dateGMT":"2026-03-30 13:24:26","modifiedDate":"2026-03-30 14:15:05","modifiedDateGMT":"2026-03-30 14:15:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":38},"status":"publish","content":"Stop chasing shiny objects: Rob Beeler's RevenueScape is the publisher map you've been missing BY HAZEL BROADLEY, BEELER.TECH What if publishers had a practical, plain-language map of every revenue move available to them right now - sorted by effort, risk, and time to payoff? That's the question Rob Beeler set"},{"id":3421,"link":"https:\/\/www.beeler.tech\/2026\/03\/25\/navigating-vuca-5-shifts-redefining-publisher-revenue-strategies\/","name":"navigating-vuca-5-shifts-redefining-publisher-revenue-strategies","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_17.jpg","alt":""},"title":"Navigating VUCA: 5 shifts redefining publisher revenue strategies","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 25, 2026","dateGMT":"2026-03-25 15:24:26","modifiedDate":"2026-03-25 15:24:29","modifiedDateGMT":"2026-03-25 15:24:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":6,"sec":7},"status":"publish","content":"Navigating VUCA: 5 shifts redefining publisher revenue strategies BY SARA BIGOVI\u0106, COMMUNICATIONS & EVENT MANAGER AT OPTI DIGITAL The publisher monetization landscape is entering a new phase\u2014one defined by volatility, uncertainty, complexity, and ambiguity. Often described as a VUCA environment, this shift reflects the growing instability of traditional revenue models."},{"id":3414,"link":"https:\/\/www.beeler.tech\/2026\/03\/23\/brand-safety-navigator-award-announcement\/","name":"brand-safety-navigator-award-announcement","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_3.jpg","alt":""},"title":"Brand safety has become too easy a way to avoid the harder conversation","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 23, 2026","dateGMT":"2026-03-23 12:23:35","modifiedDate":"2026-03-25 15:15:37","modifiedDateGMT":"2026-03-25 15:15:37","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":7,"sec":28},"status":"publish","content":"Brand safety has become too easy a way to avoid the harder conversation BY ROB BEELER, BEELER.TECH We have spent years talking about brand safety as if the central problem is technical. It is not. The tools matter. Suitability matters. Brands have every right to care about where they appear."},{"id":3403,"link":"https:\/\/www.beeler.tech\/2026\/03\/16\/the-internet-didnt-evolve-it-broke\/","name":"the-internet-didnt-evolve-it-broke","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_30.jpg","alt":""},"title":"The internet didn't evolve, it broke","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 16, 2026","dateGMT":"2026-03-16 14:23:02","modifiedDate":"2026-03-16 14:23:05","modifiedDateGMT":"2026-03-16 14:23:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":3,"sec":47},"status":"publish","content":"The internet didn't evolve, it broke BY ORI MENDI, CO-FOUNDER & CEO AT KUEEZ Everyone is obsessed with predicting the \"Big AI Shift.\" Conferences are packed with futurists talking about how AI will reshape marketing, creativity, and entire industries. But while everyone is staring at the horizon, they\u2019re missing the"},{"id":3368,"link":"https:\/\/www.beeler.tech\/2026\/03\/01\/camp-fire-robs-revenuescape\/","name":"camp-fire-robs-revenuescape","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Camp.Fire: Rob's RevenueScape","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 1, 2026","dateGMT":"2026-03-01 23:02:14","modifiedDate":"2026-03-01 23:02:17","modifiedDateGMT":"2026-03-01 23:02:17","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":0,"sec":46},"status":"publish","content":"Camp.Fire: Rob's RevenueScape BY LIZ MOOREHEAD, BEELER.TECH \u00a0This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video.\u00a0You can also\u00a0become a member of our community here. Publishers aren\u2019t short on industry conversation. They\u2019re short on clear, usable options"},{"id":3363,"link":"https:\/\/www.beeler.tech\/2026\/03\/01\/the-backyard-test-a-framework-for-publishers-in-the-ai-era\/","name":"the-backyard-test-a-framework-for-publishers-in-the-ai-era","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_18.jpg","alt":""},"title":"The backyard test: a framework for publishers in the AI era","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 1, 2026","dateGMT":"2026-03-01 22:31:02","modifiedDate":"2026-03-01 22:42:51","modifiedDateGMT":"2026-03-01 22:42:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":28},"status":"publish","content":"The backyard test: a framework for publishers in the AI era HAZEL BROADLEY, BEELER.TECH For publishers navigating AI, working sessions like AI Publisher Response Live are all about pressure-testing assumptions before they calcify into strategy. As we learnt in the latest episode, where Rob was joined by guest speakers Amanda"},{"id":3361,"link":"https:\/\/www.beeler.tech\/2026\/03\/01\/turning-premium-ctv-into-performance-revenue-lior-yossef\/","name":"turning-premium-ctv-into-performance-revenue-lior-yossef","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3.jpg","alt":""},"title":"Turning premium CTV into performance revenue with EX.CO\u2019s Lior Yossef","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 1, 2026","dateGMT":"2026-03-01 22:21:16","modifiedDate":"2026-03-01 22:21:20","modifiedDateGMT":"2026-03-01 22:21:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":48},"status":"publish","content":"Turning premium CTV into performance revenue with EX.CO\u2019s Lior Yossef ROB BEELER, BEELER.TECH + LIOR YOSSEF, DIRECTOR OF PRODUCT AT EX.CO CTV has long been positioned as the crown jewel of digital media - brand-safe, high-attention, living room inventory that commands premium budgets. Yet behind the promise of premium CPMs,"},{"id":3365,"link":"https:\/\/www.beeler.tech\/2026\/02\/28\/the-future-of-publisher-revenue-lives-beyond-the-page\/","name":"the-future-of-publisher-revenue-lives-beyond-the-page","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_33.jpg","alt":""},"title":"The future of publisher revenue lives beyond the page","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Feb 28, 2026","dateGMT":"2026-02-28 22:42:29","modifiedDate":"2026-03-01 22:43:01","modifiedDateGMT":"2026-03-01 22:43:01","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":14},"status":"publish","content":"The future of publisher revenue lives beyond the page BY JARED COLLETT Digital publishing is facing a threat larger than cookie deprecation: loss of traffic.\u00a0This statement isn\u2019t new, and it isn\u2019t shocking, but it is impacting roughly 78% of ad-supported websites and platforms.\u00a0 There are many different sources of traffic"},{"id":3142,"link":"https:\/\/www.beeler.tech\/2026\/02\/06\/adops-com-publisher-simplify-ad-operations-revenue\/","name":"adops-com-publisher-simplify-ad-operations-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/02\/bT_QnA_Header_b7.jpg","alt":""},"title":"Fewer logins, more leverage: how adops.com helped a global publisher simplify ad operations and unlock newsletter revenue","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Feb 6, 2026","dateGMT":"2026-02-06 04:45:15","modifiedDate":"2026-02-06 04:45:19","modifiedDateGMT":"2026-02-06 04:45:19","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":43},"status":"publish","content":"Fewer logins, more leverage: how adops.com helped a global publisher simplify ad operations and unlock newsletter revenue HAZEL BROADLEY, BEELER.TECH + TRAVIS AYER, DIRECTOR OF BUSINESS DEVELOPMENT AT ADOPS.COM Elsevier boasts a global portfolio of scientific and medical brands. That reach brings scale, but it also brings complexity: multiple audiences,"},{"id":3056,"link":"https:\/\/www.beeler.tech\/2026\/01\/29\/ad-quality-trust-revenue-danielle-koffler-confiant\/","name":"ad-quality-trust-revenue-danielle-koffler-confiant","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3-1.jpg","alt":""},"title":"We\u2019ve got trust issues: ad quality, trust, and revenue with Confiant\u2019s Danielle Koffler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 29, 2026","dateGMT":"2026-01-29 21:39:54","modifiedDate":"2026-01-29 21:41:55","modifiedDateGMT":"2026-01-29 21:41:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":48},"status":"publish","content":"We\u2019ve got trust issues: ad quality, trust, and revenue with Confiant\u2019s Danielle Koffler BY ROB BEELER + DANIELLE KOFFLER, DIRECTOR OF PRODUCT AT CONFIANT As digital media organizations continue to evolve, so do the risks tied to advertising. Programmatic has expanded reach and revenue, but has also increased exposure to"},{"id":2982,"link":"https:\/\/www.beeler.tech\/2026\/01\/26\/paid-credited-measured-publisher-value-in-llms\/","name":"paid-credited-measured-publisher-value-in-llms","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_4.png","alt":""},"title":"Paid, credited, measured: Publisher value in LLMs","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 26, 2026","dateGMT":"2026-01-26 15:04:34","modifiedDate":"2026-01-26 15:16:11","modifiedDateGMT":"2026-01-26 15:16:11","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/pubs-only\/' rel='post_tag'>Pubs Only<\/a>"},"readTime":{"min":0,"sec":53},"status":"publish","content":"Paid, credited, measured: Publisher value in LLMs BY LIZ MOOREHEAD, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. This conversation tackles the question a"},{"id":2963,"link":"https:\/\/www.beeler.tech\/2026\/01\/25\/publisher-response-ai-2026-rob-beeler\/","name":"publisher-response-ai-2026-rob-beeler","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"The publisher response to AI in 2026, with Rob Beeler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 25, 2026","dateGMT":"2026-01-25 20:28:28","modifiedDate":"2026-01-25 20:28:31","modifiedDateGMT":"2026-01-25 20:28:31","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":1,"sec":2},"status":"publish","content":"The publisher response to AI in 2026, with Rob Beeler BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. As referrals dry"},{"id":2918,"link":"https:\/\/www.beeler.tech\/2026\/01\/19\/new-economics-of-programmatic-with-chris-kane\/","name":"new-economics-of-programmatic-with-chris-kane","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Trust, scale, and the new economics of programmatic with Jounce Media\u2019s Chris Kane","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 19, 2026","dateGMT":"2026-01-19 23:33:52","modifiedDate":"2026-01-19 23:34:30","modifiedDateGMT":"2026-01-19 23:34:30","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":5,"sec":13},"status":"publish","content":"Trust, scale, and the new economics of programmatic with Jounce Media\u2019s Chris Kane BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. For more than a decade, digital media monetization has been"}]