PubPitch: How FatTail is reshaping publisher workflows, a community exclusive This conversation is a community-only exclusive. If you are a member, please see our community for access instructions. FatTail joined the Beeler.Tech community to break down a problem every publisher knows too well: the endless drag of creative collection, trafficking, reporting, and billing. In this … Read more
Absorb, unite, and outsource: publisher consolidation strategies for 2026 BY ROB BEELER + MICHAEL EDWARDS, VP OF SALES AND ACCOUNTS AT ADOPS.COM Publishers have had a rough run over the past 12 months and it’s not getting any easier. Display revenues are under pressure, platforms keep shifting the rules, and clickless search, such as AI … Read more
Putting creative firepower back in the hands of publishers BY ROB BEELER + COLLEEN TULLY, SR. DIRECTOR OF SALES ACCOUNTS AT CLIPCENTRIC The digital advertising world isn’t exactly basking in calm waters right now. Reorgs, leaner teams, and a never-ending demand for new ad formats, more personalization, and higher performance have left AdOps and Creative … Read more
Staying human: How AI is rewiring our minds and our industry BY HAZEL BROADLEY, BEELER.TECH This month, we opened Base.Camp Lisbon with an important acknowledgement. In the face of uncertainty surrounding AI-driven transformations impacting the publishing and adtech industries, leaders are left trying to balance revenue optimization in the present, with preparing for an opaque … Read more
Publisher insights from Base.Camp Lisbon 2025 (the adtech edition) BY HAZEL BROADLEY, BEELER.TECH Our Base.Camp events have become known for rolling up sleeves, tackling daily publisher ops challenges, and creating a community to solve them together. Lisbon was no exception. Here are just some of the many highlights. Protocols up to our ears (but we’re … Read more
Camp.Fire: How publishers can win in the clickless era BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. The shift is already here. When AI summaries and answer engines sit between users and source sites, clicks fall, … Read more
Wait, what? Another protocol to learn? AdCP, UCP and initial publisher reactions BY HAZEL BROADLEY, BEELER.TECH Two new acronyms crashed our calendars this month. At Base.Camp Lisbon, Scope3’s Alex Oakden introduced the Ad Context Protocol (AdCP). Two days later, at the IAB Tech Lab International Summit, Shailley Singh unveiled the User Context Protocol (UCP). Here, … Read more
adops.com expanding Google GAM360 reselling and support to Latin America BY ROB BEELER + CRAIG LESHEN, CEO OF ADOPS.COM Recently, adops.com announced it was extending its GAM360 reselling and support services via the Google Certified Publishing Partner (GCPP) Program to Spanish-speaking Latin America (SPLA). On its face, it’s a logical expansion of their long-standing work … Read more
Publishers today face a paradox: their ad stacks have never been more sophisticated, yet many are losing more revenue than ever to hidden fees, redundant layers, and opaque optimization logic. What looks like technical evolution often masks a quiet transfer of control – and margin – away from publishers and toward the vendors running the infrastructure.
Publisher considerations for partner consolidations BY EMRY DOWNINGHALL, PROGRAMMATIC REVENUE & STRATEGY AT UNWIND MEDIA This article was originally published in March of 2023. The cold air cloaking Newport Beach during last week’s Base.Camp felt fitting given the chilly state of the programmatic market. YoY CPM growth is declining, addressable audiences continue to shrink, once … Read more