Publisher insights from Base.Camp Lisbon 2025 (the adtech edition) BY HAZEL BROADLEY, BEELER.TECH Our Base.Camp events have become known for rolling up sleeves, tackling daily publisher ops challenges, and creating a community to solve them together. Lisbon was no exception. Here are just some of the many highlights. Protocols up to our ears (but we’re … Read more
Camp.Fire: How publishers can win in the clickless era BY HAZEL BROADLEY, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. The shift is already here. When AI summaries and answer engines sit between users and source sites, clicks fall, … Read more
Wait, what? Another protocol to learn? AdCP, UCP and initial publisher reactions BY HAZEL BROADLEY, BEELER.TECH Two new acronyms crashed our calendars this month. At Base.Camp Lisbon, Scope3’s Alex Oakden introduced the Ad Context Protocol (AdCP). Two days later, at the IAB Tech Lab International Summit, Shailley Singh unveiled the User Context Protocol (UCP). Here, … Read more
adops.com expanding Google GAM360 reselling and support to Latin America BY ROB BEELER + CRAIG LESHEN, CEO OF ADOPS.COM Recently, adops.com announced it was extending its GAM360 reselling and support services via the Google Certified Publishing Partner (GCPP) Program to Spanish-speaking Latin America (SPLA). On its face, it’s a logical expansion of their long-standing work … Read more
Publishers today face a paradox: their ad stacks have never been more sophisticated, yet many are losing more revenue than ever to hidden fees, redundant layers, and opaque optimization logic. What looks like technical evolution often masks a quiet transfer of control – and margin – away from publishers and toward the vendors running the infrastructure.
Publisher considerations for partner consolidations BY EMRY DOWNINGHALL, PROGRAMMATIC REVENUE & STRATEGY AT UNWIND MEDIA This article was originally published in March of 2023. The cold air cloaking Newport Beach during last week’s Base.Camp felt fitting given the chilly state of the programmatic market. YoY CPM growth is declining, addressable audiences continue to shrink, once … Read more
Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest whitepaper, Rob … Read more
What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building … Read more
An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ).
Resources are tight, advertisers have endless options, and publishers are under constant pressure to protect revenue while finding new growth. That’s where self-serve and automation enter the picture as practical tools to streamline operations, retain existing business, and unlock new revenue opportunities.