Programmatic has expanded reach and revenue, but has also increased exposure to malicious, policy-violating ads that move faster than traditional controls can keep up with.
If AI systems and AI-driven products keep pulling from publisher work, what’s the path to durable, repeatable revenue that doesn’t rely on hope, headlines, or one-off deals?
In this Camp.Fire, Rob Beeler frames the conversation around a collective publisher response to an AI-influenced world – less doomsday, more problem-solving.
Chris Kane provided a rare, data-driven overview of how publishers and supply-side platforms are perceived by the buy side and, crucially, how those perceptions translate directly into spend.
The big question for the first half of 2026 is: how do publishers protect, productize, and scale what they already have in a world shaped by AI, automation, and fewer traditional clicks? Let’s dig in.
As third-party cookies decline, browser restrictions increase, and page performance becomes ever more closely tied to revenue outcomes, publishers are under pressure to make decisions that balance monetization, user experience, and operational stability. And often without clear, comparable data to hand.
Nothing in our industry is evolving slowly, and Ad Ops is squarely in the center of that shift. Media, technology, creativity, data workflows, compliance, and automation are all colliding. And somehow, we’re still the ones stitching together the revenue engine with a mix of expertise, stubbornness, and well-timed Google Sheets magic.
Why digital publishers should invest in revenue diversification BY ZIV MISHAN, VP OF REVNUE AT KUEEZ AI is accelerating traffic declines, CPMs are trending downward, and privacy regulations are becoming increasingly complex. Diversifying revenue streams is no longer optional. The thing about a single river When Rome built its empire, it also built a weakness. … Read more
In his latest video conversation, Rob sits down with Jayson Dubin, CEO and Chairman of Playwire, for a technical dive into the future of monetization and ML-driven adops. But first, Rob needs to address the obvious: he’s talking to the Batman of adtech.
Reinventing the revenue river: a conversation with Ziv Mishan From AI-driven zero-click search, to ongoing CPM compression, publishers are navigating a landscape where long-trusted traffic and revenue sources no longer behave the way they once did. The old approach – depend on SEO, optimize for scale, and rely on a handful of major platforms – … Read more