This year’s Navigator London agenda was built with publishers firmly in mind, including inspiring keynotes. But true to form, some of the sharpest insights came to light away from the stage, in the many breakout sessions, over lunch, and likely in the local pub afterwards.
Even at a strong event, the human brain is not exactly built for perfect attention. People show up carrying work stress, travel stress, social stress, and the constant mental hum of what is happening somewhere else. A text comes in. An email is waiting. A meeting back at the office keeps creeping into the mind.
Dr. G closed Navigator NYC with a different kind of session. After a day of conversations about AI, data, audience, brand safety, revenue pressure, collaboration, and change, she brought the room back to a simple question: what are you actually taking with you?
When Rich Murphy and Lindsay Horrigan sat down at Navigator NYC, the conversation landed on one of the biggest shifts publishers are working through right now: audience is no longer something publishers can treat as an automatic byproduct of making good content.
Justin’s talk, “The Hidden Power of Latent Data,” made the case that data and AI aren’t really about technology. They’re about ideas. The opportunity isn’t to chase every new tool or drown the business in another dashboard.
Bots are hitting your site at meaningful scale, and most teams still don’t have a clear picture of which ones matter, which ones are useful, and which ones are just taking.
In this episode, we talk about the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda.
We also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) also shares the launching of Burt Intelligence’s new MCP Server.
We need to have a conversation about automation vs AI for ad operations. The more I’ve thought about it, I think there is this spot I’m calling “seller intelligence” which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers.
In this community call, publishers and partners came together to shape the event into what it needs to be. Several community members offered suggestions for new topics, including email marketing, data collection challenges under legal constraints, and cost-saving strategies, which the speaker welcomed and considered for inclusion.
This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem.