Bots are hitting your site at meaningful scale, and most teams still don’t have a clear picture of which ones matter, which ones are useful, and which ones are just taking.
In this episode, we talk about the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda.
We also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) also shares the launching of Burt Intelligence’s new MCP Server.
We need to have a conversation about automation vs AI for ad operations. The more I’ve thought about it, I think there is this spot I’m calling “seller intelligence” which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers.
In this community call, publishers and partners came together to shape the event into what it needs to be. Several community members offered suggestions for new topics, including email marketing, data collection challenges under legal constraints, and cost-saving strategies, which the speaker welcomed and considered for inclusion.
This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem.
The conversation moved through what an LLM strategy can look like in practice, how publishers assess leverage in a shifting marketplace, and what it means to rebuild audience relationships when discovery and attention behave differently than they did even a year ago.