Above the Fold: October 13, 2025
The IAB is going to move forward because they have to. You can contribute with your ideas. Please submit something. If you don’t feel comfortable, share your ideas with Beeler.Tech and we will assist.
Liz
Above the Fold: October 6, 2025
My response was that comments (like Facebook posts) are the lowest form of community. I think the same applies to content recommendations – treat everyone the same, and they will treat you the same way. And publishers can’t afford not to stand out.
Publishers, chasing revenue at all costs is costing you
When we tell our programmatic teams to “Just get more revenue, I don’t need to know how,” we’re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can’t dig your way out.
Publishers, we don’t serve readers or advertisers, we serve shareholders
Shareholders want growth at all costs, quarter after quarter. That’s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth.
Fixing the flaw in data collaboration
Fixing the flaw in data collaboration BY B.TECH TEAM, ROB BEELER + JOE ROOT, CEO AND CO-FOUNDER OF PERMUTIVE With third-party cookies disappearing, user authentication rates remaining low, and legacy tools failing to deliver on their promises, it’s fair to say publishers are at a crossroads. Hot on the heels of their latest whitepaper, Rob … Read more
What publishers should really ask when choosing an OVP
What publishers should really ask when choosing an OVP Publishers are under growing pressure to choose video technology partners that not only maximize yield, but also balance user experience, editorial integrity, and long-term growth. To help make sense of this complex decision-making process, EX.CO recently released a guide to evaluating online video platforms (OVPs). Building … Read more
An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ)
An exclusive conversation with Jasper Liu (DailyMail) and Tamir Shub (Intent IQ) Featuring Jasper Liu (Senior Programmatic Yield Analyst, DailyMail) and Tamir Shub (VP of Business Development, Intent IQ).
The future of publishing is human and self-serve with Paul Cassar of DanAds
Resources are tight, advertisers have endless options, and publishers are under constant pressure to protect revenue while finding new growth. That’s where self-serve and automation enter the picture as practical tools to streamline operations, retain existing business, and unlock new revenue opportunities.
Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary
Agents at work: Harnessing AI for intelligent post-sales ops with Boostr’s Patrick O’Leary AI agents aren’t science fiction anymore. They’re showing up in the real workflows where publishers lose the most time: plan ingestion, IO revisions, trafficking, pacing, and optimization. The trick isn’t “add a chatbot.” It’s embedding intelligence at the exact moment and place … Read more
Bots, brains and bottom lines: How publishers can harness both automation and AI
July’s Camp.Fire drilled into two of the industry’s hottest, but often conflated, topics: automation versus AI. Guest expert Dennis Colón, who has spent two decades inside adops teams and now builds RPA (Robotic Process Automation) apps at JIFFY.ai, joined Rob to separate the buzz from the business impact.