Camp.Fire: Rob’s RevenueScape
Publishers aren’t short on industry conversation. They’re short on clear, usable options that can move revenue without turning into a three-month research project.
Liz
The backyard test: a framework for publishers in the AI era
For publishers navigating AI, working sessions like AI Publisher Response Live are all about pressure-testing assumptions before they calcify into strategy. As we learnt in the latest episode, where Rob was joined by guest speakers Amanda Sabreah and Scott Messer, the AI moment is forcing publishers and adops teams to confront an uncomfortable question: what do you actually control?
Turning premium CTV into performance revenue with EX.CO’s Lior Yossef
CTV has long been positioned as the crown jewel of digital media – brand-safe, high-attention, living room inventory that commands premium budgets. Yet behind the promise of premium CPMs, many media owners are discovering a tougher reality.
The future of publisher revenue lives beyond the page
This isn’t an article about AI. This is an article about viewing publishers as more than just owned and operated traffic and views. Instead, we should view publishers as brands that reach audiences. Not just any audience or individual on your website and/or app, but your audience all across the internet.
Base.Camp San Antonio: Pre-Event Prep Call
In this community call, publishers and partners came together to shape the event into what it needs to be. Several community members offered suggestions for new topics, including email marketing, data collection challenges under legal constraints, and cost-saving strategies, which the speaker welcomed and considered for inclusion.
AI Publisher Response Live: Publishers have a brand problem
This AI Publisher Response Live session features Rob Beeler, along with Amanda Sabreah of Thought Factory. Amanda comes into this conversation from the brand side to tackle a clear reality: publishers have a brand problem.
Base.Camp San Antonio Activities
Base.Camp San Antonio TUESDAY AFTERNOON ACTIVITIES If you’ve been to Base.Camp before, you know why our Tuesday afternoon activities are famous. Yes, we work hard together during the rest of the event through collaborative discussions and debates. But Tuesday Afternoon at Base.Camp (TM pending) is where legends are born, bonds are forged, deals are made… … Read more
Fewer logins, more leverage: how adops.com helped a global publisher simplify ad operations and unlock newsletter revenue
Hazel Broadley speaks with Travis Ayer, Director of Business Development at adops.com, to find out how Elsevier approached consolidation, made email advertising workable within existing tools, and created flexible support for peak workloads – without adding headcount.
We’ve got trust issues: ad quality, trust, and revenue with Confiant’s Danielle Koffler
Programmatic has expanded reach and revenue, but has also increased exposure to malicious, policy-violating ads that move faster than traditional controls can keep up with.
Paid, credited, measured: Publisher value in LLMs
If AI systems and AI-driven products keep pulling from publisher work, what’s the path to durable, repeatable revenue that doesn’t rely on hope, headlines, or one-off deals?