[{"id":2703,"link":"https:\/\/www.beeler.tech\/2025\/12\/29\/above-the-fold-december-29-2025\/","name":"above-the-fold-december-29-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 29, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 29, 2025","dateGMT":"2025-12-29 17:50:00","modifiedDate":"2026-01-02 17:52:18","modifiedDateGMT":"2026-01-02 17:52:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":36},"status":"publish","excerpt":"A publisher reported that they\u2019ve been reaching out to demand partners to reduce RESELLER lines. Historically, they capped at 40 entries and required minimum spend thresholds to remain. They have since trimmed every partner to 20 entries or fewer, with no drop-off in revenue."},{"id":2693,"link":"https:\/\/www.beeler.tech\/2025\/12\/22\/above-the-fold-december-22-2025\/","name":"above-the-fold-december-22-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 22, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 22, 2025","dateGMT":"2025-12-22 17:49:00","modifiedDate":"2026-01-02 17:50:28","modifiedDateGMT":"2026-01-02 17:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":17},"status":"publish","excerpt":"Don't advertisers make their own standards bodies and self-regulate? Can't we do the same thing? Come up with a panel of industry leaders, brand the organization, and say this is how publishers do things?"},{"id":2683,"link":"https:\/\/www.beeler.tech\/2025\/12\/15\/above-the-fold-december-15-2025\/","name":"above-the-fold-december-15-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 15, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 15, 2025","dateGMT":"2025-12-15 17:47:00","modifiedDate":"2026-01-02 17:48:44","modifiedDateGMT":"2026-01-02 17:48:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":9},"status":"publish","excerpt":"I\u2019ll start by saying I\u2019ve been frustrated by the lack of progress in identifying which demand partners provide revenue via ads.txt line items. We\u2019ve only had a few contributors. So I asked why this isn\u2019t working. 60% of respondents said they just don\u2019t have time."},{"id":2670,"link":"https:\/\/www.beeler.tech\/2025\/12\/08\/above-the-fold-december-8-2025\/","name":"above-the-fold-december-8-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 8, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 8, 2025","dateGMT":"2025-12-08 17:44:00","modifiedDate":"2026-01-02 17:46:55","modifiedDateGMT":"2026-01-02 17:46:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":4},"status":"publish","excerpt":"\u201cI know this is an old topic, but it came back to mind when AdBlock Plus asked me to take a premium subscription. Why is it that a company can generate revenue by blocking another company from generating revenue for the services they deliver?\u201d"},{"id":2655,"link":"https:\/\/www.beeler.tech\/2025\/12\/01\/above-the-fold-december-1-2025\/","name":"above-the-fold-december-1-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 1, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 1, 2025","dateGMT":"2025-12-01 17:43:00","modifiedDate":"2026-01-02 17:44:29","modifiedDateGMT":"2026-01-02 17:44:29","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":0},"status":"publish","excerpt":"Does operating third-party inventory impact the perception of demand partners? One response so far: Some SSPs require legal authorization, but they saw significant improvements in performance and revenue. It hasn\u2019t negatively impacted demand partner perceptions."},{"id":2635,"link":"https:\/\/www.beeler.tech\/2025\/11\/24\/above-the-fold-november-24-2025\/","name":"above-the-fold-november-24-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 24, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 24, 2025","dateGMT":"2025-11-24 17:41:00","modifiedDate":"2026-01-02 17:42:38","modifiedDateGMT":"2026-01-02 17:42:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":13,"sec":23},"status":"publish","excerpt":"Multiple publishers report a sudden spike in Google flagging direct-sold and house creatives for malware. Alerts started a few days ago, with inconsistent clearing and no explanation. A Google incident was posted, but issues persist."},{"id":2605,"link":"https:\/\/www.beeler.tech\/2025\/11\/18\/above-the-fold-november-18-2025\/","name":"above-the-fold-november-18-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 18, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 18, 2025","dateGMT":"2025-11-18 17:37:00","modifiedDate":"2026-01-02 17:40:35","modifiedDateGMT":"2026-01-02 17:40:35","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":27,"sec":51},"status":"publish","excerpt":"A discussion on early-November CPMs centered on unexpectedly soft pricing, with multiple publishers stating that levels remained below typical seasonal norms and that the traditional \u201cNovember pop\u201d has weakened. Several participants pointed to softer open-market demand."},{"id":2596,"link":"https:\/\/www.beeler.tech\/2025\/11\/03\/above-the-fold-november-3-2025\/","name":"above-the-fold-november-3-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: November 3, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 17:34:00","modifiedDate":"2026-01-02 17:37:14","modifiedDateGMT":"2026-01-02 17:37:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":40},"status":"publish","excerpt":"Rough Q4 for programmatic. We saw Q3 end pretty well, but are now seeing some unexpected softness across the board. Normally, we don't see a quarter reset this sharp between Q3 and Q4."},{"id":2587,"link":"https:\/\/www.beeler.tech\/2025\/10\/27\/above-the-fold-october-27-2025\/","name":"above-the-fold-october-27-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 27, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 27, 2025","dateGMT":"2025-10-27 17:32:00","modifiedDate":"2026-01-02 17:34:27","modifiedDateGMT":"2026-01-02 17:34:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":50},"status":"publish","excerpt":"Some discussion around the potential pitfalls of testing multiple wrapper companies. The key is to maintain direct relationships with your partners. For those who work with multiple sites, keeping the wrappers separate is considered best practice."},{"id":2571,"link":"https:\/\/www.beeler.tech\/2025\/10\/20\/above-the-fold-october-20-2025\/","name":"above-the-fold-october-20-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 20, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 20, 2025","dateGMT":"2025-10-20 17:30:00","modifiedDate":"2026-01-02 17:32:15","modifiedDateGMT":"2026-01-02 17:32:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":26},"status":"publish","excerpt":"A mixed bag of responses this week about OpenAds, and some of it stemming from understanding what OpenAds will do for publishers and where it sits. We\u2019ll work on pulling resources together to help educate everyone, but until then, just reporting some of the reactions, questions, etc. that are coming up..."},{"id":2563,"link":"https:\/\/www.beeler.tech\/2025\/10\/13\/above-the-fold-october-13-2025\/","name":"above-the-fold-october-13-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 13, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 13, 2025","dateGMT":"2025-10-13 17:26:00","modifiedDate":"2026-01-02 17:29:13","modifiedDateGMT":"2026-01-02 17:29:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":52},"status":"publish","excerpt":"The IAB is going to move forward because they have to. You can contribute with your ideas. Please submit something. If you don't feel comfortable, share your ideas with Beeler.Tech and we will assist."},{"id":2544,"link":"https:\/\/www.beeler.tech\/2025\/10\/06\/above-the-fold-october-6-2025\/","name":"above-the-fold-october-6-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: October 6, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 6, 2025","dateGMT":"2025-10-06 17:09:00","modifiedDate":"2026-01-02 17:19:04","modifiedDateGMT":"2026-01-02 17:19:04","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":10,"sec":2},"status":"publish","excerpt":"My response was that comments (like Facebook posts) are the lowest form of community. I think the same applies to content recommendations - treat everyone the same, and they will treat you the same way. And publishers can't afford not to stand out."}]