Express yourself

by

Express yourself (June 29, 2026)

BY ROB BEELER

Two ways to read that.

One: get in the fast lane. Make your operation leaner, move quicker, and cut the steps that slow you down. The express version of you.

That’s the version everyone’s chasing with AI right now. Faster reports, faster decks, faster everything.

Of course, we’re seeing some backlash. Turns out not everything that can be automated is best automated. Yay, human race!

So if you’re worried AI is coming for your job, you’re half right. Just not for the reason you think. It’s not that the machine is more efficient than you. It’s that efficiency was never what made you valuable.

What made you valuable was the second way to read it.

Express yourself. Say the thing. Have the opinion. Push back in the meeting. Tell the client the strategy is wrong before they find out the hard way. That’s the part the model can’t do for you. It can draft. It can’t decide what you believe.

The people who make it through this aren’t the fastest. They’re the ones with something to say.

So this week, both. Move quickly. And speak up.

Here’s what you need to know this week… 

  • We’re thrilled to announce Parmy Olson (Bloomberg technology columnist and author, “Supremacy: AI, ChatGPT and the Race That Will Change the World”) as a keynote speaker at Base.Camp Madrid this November. She’ll examine the current state of AI disruption in journalism, where it’s likely to go from here, and what that means for publishers, as we wrestle with questions of authorship, trust, distribution, and long-term business impact.

  • Base.Camp La Jolla planning is well underway! And we’re excited to announce that the one and only Joanna Bloor will be joining us as a keynote speaker. Joanna is a “potentialist” who helps individuals and teams see what’s possible before whatever you’re building has a name, a plan, or even buy-in. So, if you’re someone who wants to understand how to better move people from “sounds interesting, I guess,” to “we need to act on this right now,” we hope to see you in California this October.

  • Did you miss Navigator NYC? You can now view session replays on YouTube from Justin Evans, Dr. G (first session, second session), as well as Rich Murphy and Lindsay Horrigan.

Want to get caught up on everything we’ve published? Start here.

Here’s the latest…  

  • Google just changed search… now what for publishers?
    Google’s latest AI search direction and the CMA’s June 3 decision raise a bigger question for publishers: what can they still control as search traffic, attribution, audience behavior, and internal operations all shift at once? There’s no single answer, but the priorities are becoming clear. Publishers need to understand where they still have leverage, invest in the value people seek out directly, use AI for real business outcomes, push for better control and reporting, and work together where shared interests are at stake.

  • Own the signal, move the auction, fix the cache: what publishers should do next
    Our second edition of The Pub Report, co-hosted alongside our friends Prebid.org, brought together digital media leaders John Rosendahl (Optable), Mike Racic (Prebid), Erik Svilich (Encypher), Brian Sardo (Microsoft), Kieran Greene (Shinka), and Karim Mourra (JWX). The session moved across identity, provenance, Prebid Server, and Prebid Cache. However, the common theme was that the next set of adtech defaults are being shaped now.

  • When GPID is messy, publishers pay the price
    In this exclusive conversation, Eilon Goldstein of Rise gets into what GPID was meant to solve, where implementations tend to go sideways, and what publishers should look at first if they want to know whether their setup is helping or hurting them.

  • Manual reporting is costing ad ops teams more than time
    Manual reporting may keep teams close to the numbers, but it also asks experienced people to spend their best hours searching for problems instead of solving them. In this conversation, we get into why those workflows have persisted, where the low-value work tends to concentrate, and what publishers lose when detection depends on a reporting cycle. With Chris Quinn of ProOps Consulting.

A full list of our 2026 events we’re involved in, all in one nice little package:

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Join the Women’s Space

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