Base.Camp Lisbon Agenda

To learn more about the event, how to request your invitation, sponsorships, and more, please visit the full Base.Camp Lisbon event page. As a note, this agenda (although never final) covers our session topics in great detail. Will you find a break down of every break or meal below? No. But rest assured, there will be plenty of pauses for refreshment, times to commune, and scheduled meals to make new friends.

Sunday, November 2, 2025

Session Time	Session Title	Session Description
3:00 p.m. to 6:00 p.m.	Arrival & Registration	Swing by, grab your swag and badge on your way up to your room.
5:30 p.m. to 6:00 p.m.	New Attendee Welcome Reception	Base․Camp welcome reception for those new to Base.Camp.
6:00 p.m. to 9:00 p.m.	Welcome Reception & Dinner	Nothing is quite like that first night of Base․Camp: catching up with old friends and meeting new ones.

Monday, November 3, 2025

Session Time	Session Title	Session Description
7:00 a.m.	Morning Run with Melissa	Join Melissa for a 3-5 mile run to get the day started off right.
8:00 a.m.	Breakfast	Grab your coffee, your consciousness, and maybe a croissant (or three). It’s time to start the day.
9:00 a.m.	Opening Remarks	Let’s come together as a community, set the tone for the day, talk about what matters right now … and, of course, reveal the jacket.
9:15 a.m.	Keynote: Brand Darwinism: Mapping New Futures for the Publishing Industry	2025. The publishing business model faces the latest apex of its continuing existential crisis. Artificial Intelligence represents the final frontier of the big tech project—to disintermediate the decentralised internet, to monopolise all attention. It can’t be outthought. It can’t be outscaled. And it can’t be beat for ease. How can we convince the audience to choose high friction when it’s never been simpler to get the easy answer? This opening session explores the stark reality facing the publishing industry and the significant measures it must undertake to ensure survival. How technology will force structural change from mass- to niche-positioning for the majority of players, how the role of the publisher and their relationships to their audiences must be rethought, and what sustainable business models may actually look like. The brand must survive. The rest? Reimagine or die. Eugene Healey, Founder, EH Strategy Consulting
10:00 a.m.	Transition Break	A brief intermission, so you can refill your cup, reset your mind, and resume your journey.
10:15 a.m. Breakouts	Identity Strategies: Connecting the Connectors	Start with who you actually know and, if done correctly, you can tell the rest of the world you know them. The key after consent is connecting the connectors properly. Let’s get in a room and discuss how to make this happen.
	Direct Sold: Not Cold and Not Old	A programmatic-only marketplace would be a dark place for publishers. How do we create direct-sold workflows that compete with the walled gardens and an ever-increasing programmatic world?
	Better Stacks = Greater Results	Admit it. Your programmatic tech stack is too complicated and it’s working against you as much as it is for you. Let’s discuss what a better set up looks like and how to get there.
	Brand Darwinism Continued	Eugene Healey will work with the publishers on extending the concepts outlined in his keynote followed by Rob Beeler working with the group on turning those concepts into actions. Eugene Healey, Founder, EH Strategy Consulting, Rob Beeler, Founder & CEO, Beeler.Tech
11:15 a.m. to 11:45 a.m.	Networking Break	Start now. Increase your network.
11:45 a.m. Breakouts	When Direct-Sold Strategies hit lower Traffic Numbers	Programmatic is programmatic, but for direct-sold publishers, drops in traffic because of changes in consumer behaviour is frightening. Let’s discuss how to navigate this trend while exploring if the future is selling beyond our sites.
	Users that Mean More to the Bottom Line	Growing your audience isn’t going to get you anywhere if your audience isn’t valuable to you or your advertisers. Let’s discuss strategies of making the most of the people who come to our sites.
	Zen and the Art of Privacy Compliance	Without consent, you cannot pass “Go. ” You cannot collect $200. It’s funny that a game called Monopoly creates the perfect metaphor for the state of privacy compliance. We’ve got a lot to talk about, in terms of how privacy regulations impact revenue.
	Lost in Translation: Aligning Sales and Ad Ops to Win with Programmatic	Sales teams sell programmatic solutions that can “unlock revenue potential,” while ad ops teams see how the sausage actually gets made, and the two sides rarely speak the same language. As long as that disconnect remains, we’ve got a problem. In this session, we’ll discuss the real-world disconnects between commercial and operational teams, guided by Teodora Tepavicharova of Conde Nast UK. We’ll also unpack the persistent challenges around educating sales teams on programmatic, discuss strategies to bridge internal communication gaps, and workshop ideas to move beyond talk to tangible change. Teodora (Teddy) Tepavicharova, Programmatic Strategy (UK), Condé Nast
12:45 p.m.	It’s Lunch Time, Folks	It’s time to make new friends and fuel up for the remaining conversations we’ve got lined up for the day.
1:45 p.m.	Keynote	Details to follow!
2:30 p.m.	Transition Break	Shake it out, grab some water, contemplate your existence, and then off you go to the next session.
2:45 p.m. Breakouts	Driving a Data-Driven Strategy	We’ve got many unique publishers in one room, all trying to make the most of their data strategies. I am sure that no one will leave this conversation without a new idea to optimize what they are currently doing.
	The Future Is Upon Us. Or is it?	Agentic-traded advertising is here. Or it’s close, at the very least. In a few years, Google will play a different role in the industry. Or will it? Let’s not try to predict the future as much as prepare for it. That’s hard to do when you don’t know what’s going to happen, but let’s break down what you can do and what you can control.
	Why Isn’t Publisher Quality Considered?	Buyers are going to buy what they want to buy, and often it’s cheap inventory. We can’t control their behaviour, but we could certainly work collectively to tell a better story. Let’s start.
	What Will an Ad Ops Department Look like in the Future?	People who create content will always need to have someone focused on how to make the company more money. Ops will survive. But what will it look like, and how do we shape the future of our own roles?
3:45 p.m	Transition Break	Move your body, grab a snack, reconsider your life choices, and then dive into what’s next.
4:00 p.m.	Wrap Up the Day	We’ll tell you more soon.
6:30 p.m. to 10:30 p.m.	Noite de Saudade: Fado, Food & Wine at Café Luso	A night at Café Luso Fado House in Lisbon is a true feast for the senses… rich in history and tradition. Tucked away in the vaulted cellars of a 17th-century palace, Café Luso’s iconic stone-and-brick setting was made for the haunting beauty of live fado. We’ll begin with a tasting of Portuguese wines before settling in for dinner. Because here, fado is always paired with great food and company. Since 1927, this legendary spot has been a home for fado: those unforgettable, deeply emotional songs of “”saudade”” (longing and love), brought to life by passionate singers and the unmistakable sounds of Portuguese guitar and viola.

Tuesday, November 4, 2025

Session Time	Session Title	Session Description
8:00 a.m.	Rise & Shine, It’s Breakfast Time!	Grab more coffee, ease into your morning, and maybe go for a parfait instead of a croissant this time. (Just kidding, have the croissant.) Let’s do this again.
9:00 a.m.	Day 2 Kickoff	We’re back for another day. We’ll recap the hivemind goodness that came out of day one and talk about how to make the most of day two.
9:10 a.m.	What’s Next?	Case Studies, Case Studies, Publisher Case Studies. Benefit and learn from from the work your peers have done.
2:30 p.m. to 10:00 p.m.	Lisboa é uma loucura! Tuk Tuk & Turn Up (Lisbon is loco!)	Lisbon is famous for its charm and beauty, but today we’re kicking things into high gear with a wild Tuk Tuk adventure like no other! Hop aboard this adventure scavenger hunt as we cruise through Lisbon’s cobblestone streets, vibrant squares, and breathtaking overlooks. Afterward, we’ll head to Monte Mar, overlooking the Tagus River, for a memorable evening under the stars with magicians, DJs, and great company. Lisbon is loco, and tonight, so are we. This night isn’t about blending in, it’s about standing out in a city known for unforgettable moments. To embrace the vibrant spirit of Lisbon, we invite you to express your wildest, most creative side through your look for the evening. Lisbon is absolutely loco, and today, so are we. So, dress like you’ve already lost a bet. Wild group costumes? Yes. Outrageous accessories? The gaudier, the better. If you blend in, you’re doing it wrong.

Wednesday, November 5, 2025

Session Time	Session Title	Session Description
8:00 a.m.	Breakfast	It’s time for us to wake up, shake off the cobwebs from all of our … “activities” from the night before. Remember, caffeine and protein are a power combo.
9:20 a.m.	IAB Tech Lab Reimagines Our Ecosystem	IAB Tech Lab has rolled out some ambitious new initiatives: Trusted Server, LLM APIs, Containerization, and CAPI, to name just a few. Shailley Singh, COO & EVP, Product at the IAB Tech Lab, is going to talk through how and why we need to rethink how digital advertising is transacted.
10:45 a.m.	Retail Media’s Trajectory in Europe	The dynamics of the European marketplace make retail media fundamentally different from the US. Sara Buluggiu will lead a discussion on how these differences can create unique opportunities for innovation and collaboration. Sara Buluggiu, Co-Founder & CEO, Retailor Media & multiple companies entrepreneur
11:45 a.m. to 1:30 p.m.	Wrap-up and Lunch	We will reflect on the event, what we learned, and what actions to take. Then share a last meal before everyone gets on the road to head home.