Is Prebid Mobile worth the effort for app publishers? In our latest Camp.Fire session, Rob handed the floor to Jared Siegal, Founder and CEO of Aditude, who has spent two and a half years building out Prebid Mobile for publishers.
In our recent Camp.Fire, Dennis Colón, Head of Agent & Automation Strategy at Boostr, joined Rob to walk us through his checklist for publishers preparing their own seller agents.
How does The Trade Desk actually measure your site once an ad is served? That question came out of a discussion in the Beeler.Tech publisher community, so for our latest Camp.Fire, Rob invited Mike O’Sullivan, co-founder of Sincera (now part of The Trade Desk), to explain.
Our latest webinar, hosted by Rob Beeler, Ad-Shield’s Dustin Cha, and Yahoo’s Eric Espinoza, examined “dark traffic,” and how publishers can recover ad revenue from these missing visitors.