Base•Camp Savannah Agenda

To learn more about the event, how to request your invitation, sponsorships, and more, please visit the full Base•Camp Savannah event page. As a note, this agenda (although never final) covers our session topics in great detail. Will you find a break down of every break or meal below? No. But rest assured, there will be plenty of pauses for refreshment, times to commune, and scheduled meals to make new friends.

Sunday, October 5, 2025

Session Time	Session Title	Session Description
3:00 p.m. to 6:00 p.m.	Arrival & Registration	Swing by, grab your swag and badge on your way up to your room.
5:30 p.m. to 6:00 p.m.	New Attendee Welcome Reception	Base•Camp welcome reception for those new to Base•Camp.
6:00 p.m. to 9:00 p.m.	Welcome Reception & Dinner	Nothing is quite like that first night of Base•Camp: catching up with old friends and meeting new ones.

Monday, October 6, 2025

Session Time	Session Title	Session Description
7:00 a.m.	Morning Run with Melissa	Join Melissa for a 3-5 mile run to get the day started off right.
8:00 a.m.	Breakfast	Grab your coffee, your consciousness, and maybe a croissant (or three). It’s time to start the day.
9:00 a.m.	Opening Remarks	Let’s come together as a community, set the tone for the day, talk about what matters right now … and, of course, reveal the jacket.
9:15 a.m.	Using Disruption to Build the Future	All change – no matter how much we work for it, want it or dread it – is stressful. Our brains perceive all change as a potential threat and our reactions are neurochemically mediated. Renowned resilience expert and physician Deborah Gilboa, MD, will challenge us to rethink disruption not as a setback, but as a strategic tool for growth. Dr. G will outline the neuroscience behind our responses to disruption and deliver the strategies needed to move from stressed to resilient. Drawing on decades of experience in medicine, leadership, and behavior change, she provides practical frameworks for cultivating cultures that thrive in uncertainty and actively shape the future. Perfect timing, eh? Deborah Gilboa, MD, Resilience Expert, Founder, Ask Doctor G
10:15 a.m. Breakouts	Vision Quest: Turning the Tables on Current Trends	Come to this session ready to discuss trends in media and digital advertising that offer opportunities for publishers. It’s not all bad news, thankfully! Quality content will win. You’ll leave with a shared view of what comes next and actionable insights to inform your organization’s plans for 2026.
	Identifiers? We Don’t Need Stinkin’ Identifiers! (Actually, We Do)	Cookies? No cookies? Whatever. Both direct and programmatic strategies now must incorporate an identifier strategy. We’ll get more specific as more people sign up, but expect to dive deep and come out with some next steps on what to implement.
	Direct-Sold Innovation Continues	Same title, but with each iteration of this session, we identify new areas that we can explore. IO-based Direct Sold is still the biggest revenue channel for many publishers and yet is invisible to the trades. Let’s share what we are doing to grow this channel and make it more profitable.
	You Know What? We Don’t Know ¯\_(ツ)_/¯	Look, it’s not due to a lack of things to talk about. Plus, the Base․Camp best sessions are the ones our attendees help create. What a great reason to raise your hand so you can create the agenda you want!
11:15 a.m. to 11:45 a.m.	Networking + Snacks	Start now. Increase your network.
11:45 a.m. Breakouts	Site Traffic Is Everything… So, What’s the Plan?	Following an amazing session in Red Rock Canyon, let’s talk about every way possible to get people—not bots! (well, unless those bots bring us people)—to our websites. Ad ops people are rarely the people to drive this strategy. But if you are responsible for monetizing your audience, you bet it matters. Be a part of the solution for your company.
	McCann Being McCann	Patrick McCann, SVP Research at Raptive, does not hold back on his take of what should happen next—and at an incredibly detailed level. If you’re focused on programmatic and/or data strategy, Patrick will give you some things to think about.
	Internal Struggles: Changing Our Organizations from Within	Publishers know they need to change, but they don’t all know how. Let’s talk about how the organizations are rethinking their set-up to be better positioned for the future.
	The Most Amazing Session Ever!	We can’t wait to tell you all what this session is going to be, because you are absolutely going to LOVE IT … as soon as we figure out what it is. It’s going to be good though. It always is.
12:45 a.m.	It’s Lunch Time, Folks	Grab a bite, meet someone new, swap big ideas.
1:45 p.m.	Brands Run the World: Be a Brand	In a noisy, fragmented media landscape, brand is the moat. Amanda Sabreah, trusted by iconic names like Coca-Cola, FIFA, TNT, and McDonald’s, will break down how publishers can think and operate like modern brands to stay relevant, grow loyal audiences, and attract premium advertisers. This talk will explore how brand strategy isn’t just for consumer products but it’s the key to audience trust, editorial influence, and long-term revenue.
2:45 p.m. Breakouts	Revenue 2026: Where Will It Come From?	Someone is going to ask you for revenue projections for 2026. You might as well use this opportunity to talk with others in the same predicament and share the best ideas of how to go forward.
	Publishers Are Brands	Building on the keynote, the future belongs to publishers who think less like traditional publishers and more like brands creating digital content.
	Revenue? Revenue!	You want more revenue? Why don’t I strap on my revenue helmet and squeeze down into a revenue cannon and fire off into Revenueland, where revenue grows on revenuies?!
4:00 p.m.	Resilience is Not Futile	We conclude our day with Dr. G. Scaffolding onto the morning’s learning about what drives us to positively navigate disruption, she will provide the tools we can use to draw resilience from others in the face of unwanted change. As we strive to communicate positions, policies and purpose, we will apply evidence-based, scientific strategies to decrease the overwhelm disruption causes and improve the mental health, resilience and success of our people and organizations. Deborah Gilboa, MD, Resilience Expert, Founder, Ask Doctor G

Tuesday, October 7, 2025

Session Time	Session Title	Session Description
8:00 a.m.	Breakfast	Grab more coffee, ease into your morning, and maybe go for a parfait instead of a croissant this time. (Just kidding, have the croissant.) Let’s do this again.
9:00 a.m.	Day 2 Kickoff	We’re back for another day. We’ll recap the hivemind goodness that came out of day one and talk about how to make the most of day two.
9:10 a.m.	What’s Next?	Case Studies, Case Studies, Publisher Case Studies. Benefit and learn from from the work your peers have done.
1:00 p.m.	Lunch + Activities	Adventures will be had, lifelong friends will be made. Amazing activities planned by Kitty Gunther.

Wednesday, October 8, 2025

Session Time	Session Title	Session Description
8:00 a.m.	Breakfast	It’s time for us to wake up, shake off the cobwebs from all of our … “activities” from the night before. Remember, caffeine and protein are a power combo.
9:00 a.m.	Day 3 Kickoff	Yes, we all have planes to catch later today, but let’s come together one last time to synthesize what we’ve accomplished together so far and what goodness we have in store for our final hours together.
9:10 a.m.	Here’s What You Can Expect …	Focused sessions with technology providers to get into the nitty gritty of working together. For those of you that attended Base.Camp Red Rock Canyon, this is a la the SSP breakout we did on Wednesday am.
11:45 a.m. to 1:30 p.m.	Wrap-up and Lunch	We will reflect on the event, what we learned, and what actions to take. Then share a last meal before everyone gets on the road to head home.