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The Trade Desk

Independent demand-side platform (NASDAQ: TTD), the largest independent DSP. Relevant to publishers via OpenPath (direct-to-publisher integration bypassing SSPs for select publishers), curated marketplace participation, and Unified ID 2.0 (UID2) identity initiative. Major buy-side ecosystem player; publishers engage primarily via OpenPath and UID2 adoption. Beeler.Tech partner.

Known for

Independent DSP, OpenPath direct-to-publisher, UID2 identity, curated deals

Revenue Moves

• Activate Off-Site Audience Extension
• Participate in Curated Marketplaces / Deal Curation

Details

Website	https://www.thetradedesk.com

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← All Companies  ·  All Revenue Moves