[{"id":3498,"link":"https:\/\/www.beeler.tech\/2026\/04\/02\/the-trust-famine-inside-publishing-is-now-a-business-problem\/","name":"the-trust-famine-inside-publishing-is-now-a-business-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"The trust famine inside publishing is a business problem, not a disposable moral argument","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 2, 2026","dateGMT":"2026-04-02 15:29:12","modifiedDate":"2026-04-06 14:30:10","modifiedDateGMT":"2026-04-06 14:30:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":23},"status":"publish","excerpt":"We know trust matters.\u00a0We can feel what its absence does to a culture, a business, a public, an audience.\u00a0We know what it costs when nobody believes anybody.\u00a0Yet we keep clinging to the same systems that profit from distrust, confusion, exhaustion, and dependency."},{"id":3470,"link":"https:\/\/www.beeler.tech\/2026\/03\/31\/what-intent-means-in-2026\/","name":"what-intent-means-in-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440-1.jpg","alt":""},"title":"What \u2018intent\u2019 means in 2026, and why the machines won\u2019t wait for your product to catch up","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 31, 2026","dateGMT":"2026-03-31 13:28:02","modifiedDate":"2026-03-31 13:28:07","modifiedDateGMT":"2026-03-31 13:28:07","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":46},"status":"publish","excerpt":"Intent has been treated as a targeting label rather than a human truth. The gap between the two is where publisher revenue leaks, buyer trust erodes, and campaigns quietly underperform."},{"id":3423,"link":"https:\/\/www.beeler.tech\/2026\/03\/27\/ad-ops-is-where-other-peoples-bad-decisions-become-emergencies\/","name":"ad-ops-is-where-other-peoples-bad-decisions-become-emergencies","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Ad ops is where other people\u2019s bad decisions become emergencies","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 27, 2026","dateGMT":"2026-03-27 12:21:34","modifiedDate":"2026-03-27 12:59:58","modifiedDateGMT":"2026-03-27 12:59:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":18},"status":"publish","excerpt":"For all the ways this job gets flattened by other people, the truth is ad ops people understand more of the business than we usually get credit for."},{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-01-09 16:14:37","modifiedDateGMT":"2026-01-09 16:14:37","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":5},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-01-09 16:16:02","modifiedDateGMT":"2026-01-09 16:16:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":13,"sec":13},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."},{"id":2004,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-serve-advertisers\/","name":"publishers-serve-advertisers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers, we don\u2019t serve readers or advertisers, we serve shareholders","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 20:52:42","modifiedDate":"2026-01-09 16:16:40","modifiedDateGMT":"2026-01-09 16:16:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/publisher-pov\/' rel='post_tag'>Publisher POV<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":18},"status":"publish","excerpt":"Shareholders want growth at all costs, quarter after quarter. That\u2019s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth."}]