This year’s Navigator London agenda was built with publishers firmly in mind, including inspiring keynotes. But true to form, some of the sharpest insights came to light away from the stage, in the many breakout sessions, over lunch, and likely in the local pub afterwards.
Even at a strong event, the human brain is not exactly built for perfect attention. People show up carrying work stress, travel stress, social stress, and the constant mental hum of what is happening somewhere else. A text comes in. An email is waiting. A meeting back at the office keeps creeping into the mind.
Dr. G closed Navigator NYC with a different kind of session. After a day of conversations about AI, data, audience, brand safety, revenue pressure, collaboration, and change, she brought the room back to a simple question: what are you actually taking with you?
When Rich Murphy and Lindsay Horrigan sat down at Navigator NYC, the conversation landed on one of the biggest shifts publishers are working through right now: audience is no longer something publishers can treat as an automatic byproduct of making good content.
Justin’s talk, “The Hidden Power of Latent Data,” made the case that data and AI aren’t really about technology. They’re about ideas. The opportunity isn’t to chase every new tool or drown the business in another dashboard.
When Katie Drummond took over as WIRED’s Global Editorial Director in 2023, the easier path was obvious — cut, consolidate, optimize for what the algorithms rewarded. She didn’t take it.