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Relevant Digital
Relevant Digital is a SaaS and service provider for digital publishers, with roots in the Nordic region and representation across Europe and the US. Relevant Yield is their flagship product. Relevant Yield empowers publishers to increase the value of their audience encounters through transparent, neutral tooling with no revenue share. Three modules. Module 1, Ad Revenue Insights: collects all sales data into one UI from SSPs, ad servers, and native partners (typically via APIs). Covers programmatic and direct sales. Works with any ad server, SSP, wrapper, sites and apps. Daily-level data. Used by AdOps, Yield, Sales, C-level. Module 2, Header Bidding Analytics: granular realtime analytics for revenue and tech performance metrics. Real-time monitoring and alarms. Customisable dimensions (logged-in user value, subscriber value). Client-side works with any wrapper; server-side runs on their prebid-server or the publisher’s in-house prebid-server. 10-minute bracket UI on log-level data. Used by AdOps, Yield. Module 3, Header Bidding Manager: wrapper with prebid-server included. Hosts Amazon and other tech. Works on sites and apps with any ad server (not just GAM). Includes SPO, refresh, automated floor optimisation, and ad-injection (launching soon). Always shipped with Header Bidding Analytics. Used by AdOps, Yield, DevOps. AI Layer covers all modules with deep integration of publishers’ own data, trained to understand ad money and ad tech. Forms insights and recommendations from customer data, supports setup management. Proactive data scanning is the next development step. Typical installations: full-stack at about 50% of customers, Header Bidding Manager + Analytics as the second most common combination, and standalone Ad Revenue Insights with premium publishers also widely deployed. Values: 100% transparency, full publisher control, neutrality from other systems and demand. No revenue share.
Known for
Header bidding analytics + wrapper, AI Layer, transparent neutral tooling, no revenue share
Revenue Moves
- Centralize Yield & Performance Analytics
- Optimize via Programmatic Wrappers / Header Bidding Technology
- Run Monetization Experiments (A/B Testing)
Details
| Website | https://www.relevant-digital.com |
| Operates in | Global |