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*Editor’s Note: *[*Bryan Szekely*](https://www.linkedin.com/in/bszekely/)*, Head of Ad Strategy- *[*Sigma Software*](https://sigma.software/)*, was a keynote speaker at the DanAds Summit in October 2024. He provided so much information so quickly, we asked him to translate his presentation into an article.* The digital advertising industry has a knack for jumping on the latest buzzword bandwagon, fully embracing each … Read more