Liz 
I can remember back in the day when editorial and business teams operated as if they worked for separate companies. Publishers can’t afford such a divide anymore, and yet some sort of divide must remain. In a world of slop, trust is paramount. It is this trust that the editorial must create and the business must sell.
Publishers don’t have the luxury of waiting for a market rebound, a cleaner AI story, or a perfect internal roadmap. The theme of our recent Pub.Call was much more urgent than that.
Bots are hitting your site at meaningful scale, and most teams still don’t have a clear picture of which ones matter, which ones are useful, and which ones are just taking.
Our conversation emphasized publishers moving beyond traditional metrics to focus on revenue per session and overcoming current market challenges like declining traffic and privacy regulations.
As Beeler.Tech grows its original reporting, analysis, and member content, Admiral Visitor Copilot™ gives community members a faster way to find, connect, and use the intelligence coming out of the business side of publishing.
To explore how publishers can move from reactive chaos to proactive control, Rob sits down with Chris Quinn, Co-Founder, ProOps Consulting, a firm that has spent years embedded in both the sell-side and buy-side realities of ad ops.
We know trust matters. We can feel what its absence does to a culture, a business, a public, an audience. We know what it costs when nobody believes anybody. Yet we keep clinging to the same systems that profit from distrust, confusion, exhaustion, and dependency.
Intent has been treated as a targeting label rather than a human truth. The gap between the two is where publisher revenue leaks, buyer trust erodes, and campaigns quietly underperform.
In this episode, we talk about the latest updates on our upcoming AI Publisher Response event, including a preview of the speakers and conversations shaping the agenda.
We also discuss what we’re hearing across the industry as publishers continue to navigate rapid changes driven by AI. Special guest, Shay Brog (CEO, Burt Intelligence) also shares the launching of Burt Intelligence’s new MCP Server.
We need to have a conversation about automation vs AI for ad operations. The more I’ve thought about it, I think there is this spot I’m calling “seller intelligence” which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers.