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Amazon Advertising
Amazon’s publisher-facing programmatic services. Amazon Publisher Services (APS), Transparent Ad Marketplace (TAM), and Unified Ad Marketplace (UAM) for server-side and client-side header bidding.
Known for
APS, TAM, UAM, server-side header bidding
Revenue Moves
- Add / Optimize Core Display SSP Stack
- Optimize via Programmatic Wrappers / Header Bidding Technology
Details
| Website | https://aps.amazon.com |