AI Publisher Response Live: Automation vs. AI

BY LIZ MOOREHEAD, BEELER.TECH

We’re kicking off AI Publisher Response Live as a shared working space leading up to AI Publisher Response on May 6.

This every-other-Friday series hosted by Rob Beeler is designed to bring publisher teams, industry partners, and other stakeholders together to think out loud, compare notes, and get sharper as a community. The goal is simple: take what’s happening in the market right now with AI, put language around it, and turn that into real decisions publishers can make while the ground keeps moving.

From Rob Beeler: We need to have a conversation about automation vs AI for ad operations. The more I’ve thought about it, I think there is this spot I’m calling “seller intelligence” which is how you take what you are learning from direct sales efforts (if you have them) and programmatic data to learn more about existing and potential customers.

I contend that this isn’t the easiest spot to start, but I’d start here anyway: it crosses multiple departments (something we need to do), and it can help with revenue.

Join us live for the next episode of AI Publisher Live on April 10. In today’s publisher world, more bots than real people might be visiting your site. In this episode, Rob will be joined by Gavin King, Founder of Known Agents, to discuss this reality and help you understand what these bots are doing, what they are looking for, and what you should do next.