Base.Camp San Antonio Agenda
To learn more about the event, how to request your invitation, sponsorships, and more, please visit the full Base.Camp San Antonio event page. As a note, this agenda (although never final) covers our session topics in great detail. Will you find a break down of every break or meal below? No. But rest assured, there will be plenty of pauses for refreshment, times to commune, and scheduled meals to make new friends.
Sunday, March 1, 2026
| Session Time | Session Title | Session Description |
|---|---|---|
| 3:00 p.m. to 6:00 p.m. | Arrival & Registration | Swing by, grab your swag and badge on your way up to your room. |
| 5:30 p.m. to 6:00 p.m. | New Attendee Welcome Reception | A welcome reception for those new to Base.Camp. |
| 6:00 p.m. to 9:00 p.m. | Welcome Reception | We’ll all come together for the first night, before a powerful week of collaboration and problem-solving kicks off. |
Monday, March 2, 2026
| Session Time | Session Title | Session Description |
|---|---|---|
| 7:00 a.m. | Morning Run with Melissa | Join Melissa for a 3-5 mile run to get the day started off right. Walkers welcome as well. |
| 8:00 a.m. | Breakfast | Grab your coffee, your consciousness, and maybe a croissant (or three). It’s time to start the day. |
| 9:00 a.m. | Opening Remarks | Let’s come together as a community, set the tone for the day, talk about what matters right now … and, of course, reveal the jacket. Rob Beeler, Founder & CEO, Beeler.Tech |
| 9:15 a.m. | Keynote: Run It Like a Business | Aubrey Bergauer is a visionary leader known for revolutionizing the classical music landscape through innovative, results-driven strategies. She’ll discuss how that framework can apply to digital publishing by showing how organizations can move beyond traffic and toward loyalty, trust, and sustainable revenue. The result is a practical roadmap for building stronger audience businesses that can fund great content-focused companies for the long term. Audrey Bergauer, Founder & CEO, Changing the Narrative |
| 10:00 a.m. | Monday Morning Table Talks | We’re going to start Base.Camp off differently – based on what you told us about what you want out of the event, we’ve assigned you a table. Let’s put the “work” in networking. |
| 10:00 a.m. | Keynote Continued | We’ll spend more quality time with Aubrey Bergauer, so she can bring her unique perspective to the discussions we are looking to have. Audrey Bergauer, Founder & CEO, Changing the Narrative |
| 10:40 a.m. | Find Your Way to Your Next Session | A brief intermission, so you can resume your journey. |
| 11:00 a.m. Breakouts | RFPs Right Now: AI Direct-Sold Workflow | Receiving and responding to RFPs is a real opportunity for publishers to bring AI into their existing processes and prepare for what comes next. Jason Tollestrup, Head of Monetization and Revenue Operations, The Washington Post |
| Programmatic Progress: Controlling What We Can Control | Where are the opportunities to claw back control of our programmatic destinies? KiYonna Carr, Director of O&O Yield Management, Yahoo | |
Who are These Humans in The Loop? | AI “Experts” talk about the humans in the loop – the part people will play in our future. For publishers, what roles will remain, what skills will they need and how do we prepare our teams? | |
| 12:00 p.m. | Move! Move! Move! | Skedaddle to your next session! |
| 12:15 p.m. Meetings | Main Room Meetings | We’re trying something new. For our VIPs who aren’t presenting or attending a case study, we’re going to find them a spot in the main room for our publisher attendees to spend time with them. It’s a chance to learn about a potential solution to your revenue problems. |
Case Study or Pulse Check on Vertical Video | This session is a work in progress. But if we don’t have a case study, we’re going to spend time doing a quick pulse check on Vertical Video. We’ll poll session attendees with some relevant questions and discuss the results. | |
| Case Study or Pulse Check on Commerce Media | This session is a work in progress. But if we don’t have a case study, we’re going to spend time doing a quick pulse check on Commerce Media for traditional publishers. We’ll poll session attendees with some relevant questions and discuss the results. | |
| Case Study or Pulse Check on Data Collection | This session is a work in progress. But if we don’t have a case study, we’re going to spend time doing a quick pulse check on data collection. How are you getting usable data from your audiences? We’ll poll session attendees with some relevant questions and discuss the results. | |
| 1:00 p.m. | Chow Time | After a big morning of wrangling with key topics, we’re sure you’ve worked up quite the appetite. |
| 2:00 p.m. | Keynote: TBD (Trust us, it will be a big deal.) | For us to take 45 minutes out of our agenda for one person to speak? Oh, this person has got some serious game. |
| 2:45 p.m. | Skedaddle! | Move! Move! Move! There’s more to do! |
| 2:55 p.m. Breakouts | Main Room Presentation: TBD (The Boldest Discussion) | We’re working on it. |
| A Brand Safety Framework that Works | Publishers with UGC content haven’t had the luxury of waiting for brand safety to “sort itself out.” Instead, they’ve taken matters into their own hands and started working with buy-side partners to make sure opportunities aren’t lost for the wrong reasons. Peter Chang, Senior Director, Programmatic Monetization, Fandom | |
| Forecasting Beyond GAM: New Approaches to Revenue Prediction | Predictability in this day and age feels impossible. Someone in your company doesn’t give a shit. Let’s work together to talk solutions to understanding what we have to work with to generate revenue. | |
| Managing Across Direct, Programmatic and Agentic Revenue Channels | The title says it all. How do we make sure we have the tools, teams and processes to understand our businesses? | |
| 3:55 p.m | Afternoon Breather | Long Day? We warned you. We’re not done yet. |
| 4:15 p.m. | Table Talks: Let’s Get Specific | Topics will be driven by our pre-game discussions with attendees. Table Talks provide an opportunity to get into the nitty-gritty things that are so important to discuss with the right people. |
| 5:00 p.m. | Wrapping Up the Day | A quick check in to see if we captured the key points of the day and make sure you’re ready for what comes up next. |
| 6:30 p.m. to 9:30 p.m. | Texas Independence Day at the Buckhorn Saloon! | Howdy! Head on over to the Buckhorn Saloon & Museum for a night of curiosities and vittles in your best Western duds! |
Tuesday, March 3, 2026
| Session Time | Session Title | Session Description |
|---|---|---|
| 8:00 a.m. | Rise & Shine, Cowpoke! | Fortunately for you, we’re serving more than pork and beans. |
| 9:00 a.m. | Reflect on Monday, Plan for Today | We’re back for another day. We’ll recap the hivemind goodness that came out of day one and talk about how to make the most of day two. |
| 9:10 a.m. | You Know Your Way Now, Find Your Next Session | It’s time to get moving, folks. Today’s magic isn’t going to make itself. |
| 9:15 a.m. Meetings | Main Room Meetings | We’re trying something new. For our VIPs who aren’t presenting or attending a case study, we’re going to find them a spot in the main room for our publisher attendees to spend time with them. It’s a chance to learn about a potential solution to your revenue problems. |
| Case Study or Pulse Check on Alt Identifiers | This session is a work in progress. But if we don’t have a case study, we’re going to spend time doing a quick pulse check on alternative identifiers. We’ll poll session attendees with some relevant questions and discuss the results. | |
| Case Study or Pulse Check on Self Serve | This session is a work in progress. But if we don’t have a case study, we’re going to spend time doing a quick pulse check on self serve strategies. We’ll poll session attendees with some relevant questions and discuss the results. Dana Gerber, Director, Client Experience, Yahoo | |
| Case Study or Pulse Check on High Impact Ads | This session is a work in progress. But if we don’t have a case study, we’re going to spend time doing a quick pulse check on high-impact ad units. We’ll poll session attendees with some relevant questions and discuss the results. | |
| 10:00 a.m. | Make Your Way to the Next Session | Get vertical, caffeinate, politely debate session highlights, and then carry on. |
| 10:20 a.m. Breakouts | Main Room Presentation: TBD (The Boldest Discussion) | New ideas served daily at Base.Camp. |
| Revenue Beyond Our Sites | Publishers are looking beyond the pages of their websites for revenue. Let’s discuss what opportunities are out there. | |
| Internalizing Agentic Sales: the Build vs. Buy Decision | A November poll of Beeler.Tech publisher community members indicated that most were looking to build their own sales agents. Let’s discuss the pros and cons of that strategy. | |
| Present Day Possibilities | The other sessions at this time are focused on what could be. What do we do with what we have now? What levers are left to pull? What stones are left unturned? | |
| 11:01 a.m. | Enjoy a Well-Deserved Break | Grab a snack, chat up neighbors, pretend to check emails. Then, off you go! |
| 11:30 a.m. | Day Two Tying It All Together | We have covered so much ground in such a short period of time. Let’s take a moment collectively to see what’s left to cover while we are in San Antonio and what we might continue to discuss after the event. |
| 12:00 p.m. | Lunch! | Yes, we’re starving as well. |
| 1:00 p.m. Activities | Attendee Activities organized by the one and only Kitty Gunther | |
| Horseback Riding | ||
| Shotgun Lesson & Skeet Shooting | ||
| Historic San Antonio Downtown Walking Tour | ||
| Mural Ride: San Antonios Top Street Art E-Bike Tour | ||
| The Quarry Golf Course | ||
| Cyclo Fiesta – Premier Party Bike City Tour | ||
| eBike the San Antonio Missions Trail | ||
| 6:30 p.m. Dinner | Barge Dinner Cruise | Experience an unforgettable dinner on a barge cruise along the San Antonio Riverwalk! Enjoy stunning views, delicious cuisine, and vibrant atmosphere as Boudros famous restaurant serves you a meal you won’t soon forget! Please bring a jacket as it gets cool along the river. |
| 8:30 p.m. | Immersive Art at Hopscotch | After dinner head on over to Hopscotch to participate in the most creative and interactive event venue anywhere! Every corner celebrates artistry, community, and memorable moments! Wear comfy socks and shoes! |
Wednesday, March 4, 2026
| Session Time | Session Title | Session Description |
|---|---|---|
| 8:00 a.m. | Rise & Shine, Cowpoke! | Get yer butt out of bed. We’re not done yet. |
| 9:00 a.m. | Make Every Second Count on Wednesday | Quick connect before we dive into the final needle-moving conversations of our time together. |
| 9:10 a.m. | Don’t Dawdle, Wednesday Sessions are Great | And away we go, onward to our final sessions of the day. Hydrate and get moving to your next session. |
| 9:20 a.m. Breakouts | The Main Attraction: Part I | Our Wednesday half-day format has become the talk of the industry. We’re just not ready to reveal who we are bringing in for a ton of productive discussion. |
| Breakout TBD: The Big Delight | Unlike other events, we don’t wimp out on the last day. Once you’ve signed up, it’ll help inform us what we have to bring home the event with an epic roundtable conversation. | |
| Breakout TBD: To Be Dazzling | As the other two sessions reveal themselves to us, the topic for this session will make itself known. Patience. | |
| 10:15 a.m. | Networking Break & Check the Heck Out of the Hotel Break | This is your time. Spend time with your friends, new and old. Frantically track down rogue chargers that have escaped your grasp. Test the limits of the expansion capabilities of your suitcase. But be quick, we’ve got a few more goodies in store this afternoon. |
| 10:45 a.m. Breakouts | The Main Attraction: Part II | Part II of our main Wednesday session. |
| Breakout TBD: Tech-Driven Breakthroughs | We’re not making excuses… okay we are. We’re still working on what this session could be. Any ideas? | |
| Breakout TBD: Totally Bold & Dynamic | By this time of the conference, we know we are no longer in control and the attendees have decided what they need to get out of their last bit of time together. We’re happy to hand over the reins. | |
| 11:30 p.m. | Come on Back to the Main Room, Ya Hear? | Do what you’ve got to do while we prepare to bring it home. |
| 11:45 a.m. | Closing Session & Wrap Up | You’ll soon be on your way home. One last hurrah before you go? |
| 12:15 p.m. | Last Lunch with All Your New Friends | You can’t travel on an empty stomach. Plus, you’ve made some great connections over the past few days. Catch up, share ideas, and take time to talk about what we can all accomplish together. (Just don’t talk with your mouth full.) |