Here’s What’s Coming to La Jolla
Developing new revenue streams, the future of publishing and original media, influencing decision-making within your organizations, and more… it’s all on the table, folks. We have work to do.
What Is Base.Camp?
Base.Camp is a three-day, invite-only event where AdOps and publishing revenue leaders like you come together to solve our industry’s messiest problems (the ones you can’t Google your way out of) with people who understand the stakes and know how to get things done.
At Base.Camp, every session is built around you—not for someone’s pay-to-play marketing agenda. Your challenge and opportunities are the beating heart of this obsessively constructed experience, and the conversations you’ll find here won’t happen anywhere else.
Every Base.Camp event is unique and built for the moment.
The discussions won’t wait, and neither should you.
This is your chance to connect with the people thinking big and shaping what’s next and to leave ready to act. And if you want to learn what your people think of Base.Camp, just watch this video. We hope to see you in La Jolla this fall!
Meet Your Speakers + Session Leaders
JOANNA BLOOR
Potentialist
AL LETSON
Host
The Center for Investigative Reporting
CLAIRE JOHNSON
CEO
San Diego Magazine & Here We Are Studios
DAN CALAMAI
Managing Partner
Sangora
PATRICK McCARTHY
SVP, Programmatic Monetization
People Inc.
JANA MERON
Principal & Founder, AdTech Therapist
Lioness Strategies LLC
LAUREN DiGIROLAMO
Executive Director, Commercial Operations
MDCALC
GRANT WHITMORE
SVP, Ad Tech & Programmatic Revenue
Advance Local
CATHERINE BEATTIE
Director, Programmatic
WeatherBug
MARK OBERMOLLER
VP, Programmatic Strategy and Yield
Ziff Davis
BRIDGET WALL
Senior Director, Pricing & Yield
Hearst Magazines
ADAM SADUR
VP, App Monetization
People Inc.
JAYDON PETERS
Director of Engineering – Ad Experience
The New York Times
ROB BEELER
Founder & CEO
Beeler.Tech
MORE SPEAKERS
COMING SOON!
“Beeler.Tech Base.Camp is always at the top of my list of must-attend conferences – honestly, when budget is tight, it IS the list. There is no beating the conversations with the publishers and ad tech partners that attend – let’s do the hard work together.”
— Catherine Beattie • Director, Programmatic • Weatherbug
Should You Attend Base.Camp?
If you’re on the business side of a publisher, responsible for revenue, operations, or solving the puzzles no one else can—you’re in the right place. This event is for people who don’t just see the problems but are actively figuring out how to fix them. We’re looking for senior leaders who are building, improving, and driving change. If advertising revenue is a key focus of your business, and you’re ready to roll up your sleeves to tackle challenges alongside a group of peers who get it, this is your room. But fair warning: this isn’t a vacation or a boondoggle. We’re putting you to work—because the outcomes matter.
REQUEST YOUR INVITATION
“Publishers face many challenges. Base.Camp was the one of the few events where change-leading discussions are had with the industry leaders that can make those changes happen”
— Eddie Lee • VP of Revenue Operations • Blitz
Beeler.Tech Events Made Simple
Your one-stop Beeler.Tech events shop.
BECOME AN EVENT VIP PARTNER
At most events, you’re a logo slapped on a banner, part of a cattle call where sponsors fight for scraps of attention. As a Beeler.Tech event sponsor, you’re not watching from the sidelines. You’re an active voice in the conversations that will shape the future of our industry.
CREATE YOUR EVENTS PACKAGE
Raise your hand if you’re interested in attending more than one Beeler.Tech event this year. These intimate, invite-only experiences sell out fast, and once they’re gone, they’re gone. Tell us you’re interested now, and we’ll work with you to design the events package you need.
“Beelertech’s Basecamp has redefined what an industry conference can be. Instead of being pitched to by ad tech vendors, you’re sharing experiences and solving problems with peers.”
— Travis Ayer • Director, Business Development • OAO
Estancia La Jolla
Tucked between La Jolla and Del Mar, Estancia La Jolla offers a tranquil, hacienda-style retreat across 10 acres of gardens, courtyards, and pathways. The architecture blends terra-cotta hues, iron details, and wood accents for a warm, Rancho-inspired ambiance. Though serene and secluded, Estancia is just steps from UC San Diego and near Torrey Pines Reserve, golf, coastal beaches, and La Jolla’s shopping and dining scenes.
Spa Estancia provides full-service treatments across nine therapy rooms (plus a couple’s bungalow), while grounds include a heated saltwater pool with cabanas, meditation garden, and fire-pit lounges.
9700 N. Torrey Pines Road, La Jolla, CA 92037
