The Traffic Report Archive

If you’re looking for clickbait headlines or another generic industry digest, our weekly newsletter, The Traffic Report, will disappoint you. It’s a weekly dose of real talk, hand-curated insights, and original takes crafted by people who actually care about ad ops, and the future of publishing and original media.

Our goal? To help you make smarter decisions faster, without having to waste time separating crap from meaningful industry intelligence. Subscribe to The Traffic Report today.

Read previous issues of The Traffic Report

		[{"id":5326,"link":"https:\/\/www.beeler.tech\/2026\/08\/24\/the-horse-has-been-led-to-water\/","name":"the-horse-has-been-led-to-water","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"The horse has been led to water","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 24, 2026","dateGMT":"2026-08-24 11:48:00","modifiedDate":"2026-08-24 20:30:41","modifiedDateGMT":"2026-08-24 20:30:41","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":6,"sec":5},"status":"publish","excerpt":"Why is it that whenever I talk with people about what this ocean holds for the next generation, the consensus is that they\u2019re screwed? (And let\u2019s be honest, \u201cscrewed\u201d is not the word people use.)"},{"id":5168,"link":"https:\/\/www.beeler.tech\/2026\/08\/17\/will-newspapers-go-cyberpunk\/","name":"will-newspapers-go-cyberpunk","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Will newspapers go cyberpunk?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 17, 2026","dateGMT":"2026-08-17 16:14:53","modifiedDate":"2026-08-17 16:14:56","modifiedDateGMT":"2026-08-17 16:14:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":5,"sec":57},"status":"publish","excerpt":"Is this me bitching about the always-in-my-face AI play right now? Yes. Am I aware of AI's possibilities? Also, yes. But sometimes I just don\u2019t want the AI version of the world, even if I helped design it specifically for me."},{"id":4310,"link":"https:\/\/www.beeler.tech\/2026\/08\/10\/balancing-fomo-fomu-and-fomo-again\/","name":"balancing-fomo-fomu-and-fomo-again","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Balancing FOMO, FOMU and FOMO again","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 10, 2026","dateGMT":"2026-08-10 19:59:44","modifiedDate":"2026-08-10 19:59:48","modifiedDateGMT":"2026-08-10 19:59:48","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":4,"sec":48},"status":"publish","excerpt":"I had this term pop into my head this week: \u201cDopamine Industrial Complex\u201d and prayed that somehow I would be first. Nope. Ah well. It did send me down the rabbit hole of people who have used the term, and I came to a realization that all of you have had, but I refuse to accept: there\u2019s no way out.\u00a0"},{"id":4268,"link":"https:\/\/www.beeler.tech\/2026\/08\/03\/i-wrote-it-and-i-like-it\/","name":"i-wrote-it-and-i-like-it","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"I wrote it, and I like it","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 3, 2026","dateGMT":"2026-08-03 17:02:06","modifiedDate":"2026-08-03 17:02:10","modifiedDateGMT":"2026-08-03 17:02:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":5,"sec":22},"status":"publish","excerpt":"I was asked to pull together my thoughts on publisher strategy, and I wrote this one line: \u201cRethink the website to work in a future where we win.\u201d I\u2019ll keep this short(ish) and sweet(ish) on why I like this line, and then what it gets wrong."},{"id":4254,"link":"https:\/\/www.beeler.tech\/2026\/07\/27\/measured-into-extinction\/","name":"measured-into-extinction","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Measured into extinction","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 27, 2026","dateGMT":"2026-07-27 19:26:06","modifiedDate":"2026-07-27 19:26:25","modifiedDateGMT":"2026-07-27 19:26:25","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":5,"sec":33},"status":"publish","excerpt":"Lots of discussion this week in the publisher community about measurement companies. It was sparked by someone pointing out that they felt they had been judged poorly and there was little recourse."},{"id":4224,"link":"https:\/\/www.beeler.tech\/2026\/07\/20\/kpi-ye-lest-ye-be-kpid\/","name":"kpi-ye-lest-ye-be-kpid","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"KPI ye, lest ye be KPI'd","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 20, 2026","dateGMT":"2026-07-20 17:00:52","modifiedDate":"2026-07-20 17:04:28","modifiedDateGMT":"2026-07-20 17:04:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":4,"sec":29},"status":"publish","excerpt":"Crunch, crunch, crunch. If you were a number cruncher before, with AI you\u2019re now breaking down numbers to subatomic levels. If anything, you\u2019re craving more data to smash together to see what you can learn. More, more, more. Crunch, crunch, crunch."},{"id":4182,"link":"https:\/\/www.beeler.tech\/2026\/07\/13\/a-city-of-contradictions\/","name":"a-city-of-contradictions","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"A city of contradictions","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 13, 2026","dateGMT":"2026-07-13 16:36:34","modifiedDate":"2026-07-13 16:39:26","modifiedDateGMT":"2026-07-13 16:39:26","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":5,"sec":40},"status":"publish","excerpt":"Our industry feels full of contradictions right now.\u00a0We need to preserve what made us valuable without preserving every part of how we've always operated."},{"id":4175,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/the-beautiful-game\/","name":"the-beautiful-game","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"The beautiful game","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 15:17:36","modifiedDate":"2026-07-06 15:17:40","modifiedDateGMT":"2026-07-06 15:17:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":4,"sec":45},"status":"publish","excerpt":"Read an AI summary of the Argentina\u2013Cape Verde World Cup game and you\u2019ll find that nearly everything that made it remarkable has been stripped away."},{"id":4156,"link":"https:\/\/www.beeler.tech\/2026\/06\/29\/express-yourself\/","name":"express-yourself","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Express yourself","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 29, 2026","dateGMT":"2026-06-29 17:15:47","modifiedDate":"2026-06-29 17:15:51","modifiedDateGMT":"2026-06-29 17:15:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":4,"sec":30},"status":"publish","excerpt":"If you're worried AI is coming for your job, you're half right. Just not for the reason you think. It's not that the machine is more efficient than you. It's that efficiency was never what made you valuable."},{"id":4135,"link":"https:\/\/www.beeler.tech\/2026\/06\/22\/not-your-average-analogy\/","name":"not-your-average-analogy","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Not your average analogy","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 22, 2026","dateGMT":"2026-06-22 20:07:35","modifiedDate":"2026-06-22 20:09:24","modifiedDateGMT":"2026-06-22 20:09:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":6,"sec":40},"status":"publish","excerpt":"Advertising is growing, but the growth hides the fact that some sectors are burning hot and others are ice cold. The problem is we can\u2019t pit these sectors against each other like we are. Publishers need advertising, and advertising needs publishers. Let\u2019s make sure publishers have a seat at the table."},{"id":4127,"link":"https:\/\/www.beeler.tech\/2026\/06\/15\/5-year-plans-do-exist\/","name":"5-year-plans-do-exist","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"5 Year Plans Do Exist","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 15, 2026","dateGMT":"2026-06-15 18:46:21","modifiedDate":"2026-06-15 18:46:25","modifiedDateGMT":"2026-06-15 18:46:25","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":5,"sec":50},"status":"publish","excerpt":"I don't care how low you are in the organization, but if you can get time with your CFO or someone at that level, learn what the vision is and then create your own models that you can share with them. Five year goals are met one impression at a time."},{"id":4093,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/free-soloing-an-unknown-mountain\/","name":"free-soloing-an-unknown-mountain","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Free Soloing an Unknown Mountain","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 17:46:47","modifiedDate":"2026-06-08 17:46:51","modifiedDateGMT":"2026-06-08 17:46:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":6,"sec":23},"status":"publish","excerpt":"How do you prepare for a climb when you can't see the route? Not with a step-by-step plan. A plan is a list of moves, and it only works if the wall stays put. The first time a hold crumbles, your plan is just directions to a place that's gone."},{"id":4064,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/a-pirate-looks-at-40-ok-maybe-not-40\/","name":"a-pirate-looks-at-40-ok-maybe-not-40","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"A Pirate Looks at 40 (OK, Maybe Not 40)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 16:28:35","modifiedDate":"2026-06-01 16:32:20","modifiedDateGMT":"2026-06-01 16:32:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":6,"sec":32},"status":"publish","excerpt":"In one sense, the world of publishing that most of us have built our careers around is gone. But the world as a whole needs publishing to hold fast. Human-created, fact-based content is more valuable than the market currently understands."},{"id":4024,"link":"https:\/\/www.beeler.tech\/2026\/05\/26\/the-push-and-pull-of-the-times\/","name":"the-push-and-pull-of-the-times","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"The Push and Pull of the Times","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 26, 2026","dateGMT":"2026-05-26 19:50:23","modifiedDate":"2026-05-26 19:50:28","modifiedDateGMT":"2026-05-26 19:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":7,"sec":30},"status":"publish","excerpt":"We\u2019re in a world right now where the only constant is that everything and everyone wants our attention, and people only have so much attention to give. What the platforms have learned is pulling us back and forth with conflicting stories holds our attention better than anything else: it confirms my biases while simultaneously testing them.\u00a0"},{"id":3992,"link":"https:\/\/www.beeler.tech\/2026\/05\/18\/ad-ops-isnt-going-away-its-getting-a-flock\/","name":"ad-ops-isnt-going-away-its-getting-a-flock","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Ad Ops Isn\u2019t Going Away, It\u2019s Getting a Flock","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 18, 2026","dateGMT":"2026-05-18 20:11:40","modifiedDate":"2026-05-18 20:11:45","modifiedDateGMT":"2026-05-18 20:11:45","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":7,"sec":18},"status":"publish","excerpt":"Last week, someone on a panel described their AI workflow in a way I have not been able to shake. They set an agent in motion, then go work out. When they get back, they review what happened, kick off the next agent, and go take a shower."},{"id":3949,"link":"https:\/\/www.beeler.tech\/2026\/05\/11\/infinite-possibilities\/","name":"infinite-possibilities","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Infinite Possibilities","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 11, 2026","dateGMT":"2026-05-11 16:21:02","modifiedDate":"2026-05-11 16:21:07","modifiedDateGMT":"2026-05-11 16:21:07","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":4,"sec":37},"status":"publish","excerpt":"The future is ours to define. That\u2019s my takeaway from last week\u2019s Beeler.Tech events, Navigator NYC and AI Publisher Response. I don\u2019t say that with a false sense of optimism. It\u2019s all hard work from here on out. But it\u2019s hard work that we\u2019ll do together.\u00a0"},{"id":3932,"link":"https:\/\/www.beeler.tech\/2026\/05\/04\/a-new-hope-for-publishers\/","name":"a-new-hope-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"A New Hope (for Publishers)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 4, 2026","dateGMT":"2026-05-04 17:18:55","modifiedDate":"2026-05-11 16:22:00","modifiedDateGMT":"2026-05-11 16:22:00","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":5,"sec":43},"status":"publish","excerpt":"Possible is like the Mos Eisley Cantina, perhaps with slightly less scum and villainy. There, people talk about AI differently than they do on my planet, Beeler Prime. Like the Force, marketing is a foregone conclusion: it is everywhere."},{"id":3826,"link":"https:\/\/www.beeler.tech\/2026\/04\/27\/church-meet-state-state-meet-church\/","name":"church-meet-state-state-meet-church","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/04\/BT_HEADER_2025_2532x_12.png","alt":""},"title":"Church, Meet State... State, Meet Church","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 27, 2026","dateGMT":"2026-04-27 14:46:48","modifiedDate":"2026-04-27 15:14:14","modifiedDateGMT":"2026-04-27 15:14:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/newsletter\/\" rel=\"category tag\">Newsletter<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/the-traffic-report\/' rel='post_tag'>The Traffic Report<\/a>"},"readTime":{"min":10,"sec":6},"status":"publish","excerpt":"I can remember back in the day when editorial and business teams operated as if they worked for separate companies. Publishers can\u2019t afford such a divide anymore, and yet some sort of divide must remain. In a world of slop, trust is paramount. It is this trust that the editorial must create and the business must sell.\u00a0"}]