Automate Client-Facing Reporting
Replace manual report-pulling and spreadsheet-stitching for sales clients with automated post-campaign and ongoing reporting. Helps publishers tell better stories with their data, increases retention on direct ad sales relationships, and reduces ad ops time spent assembling reports manually. Common platforms: Burt Intelligence (publisher-native, multi-source ingestion), TapClicks (marketing analytics with publisher use cases), Datorama / Salesforce Marketing Cloud Intelligence (enterprise BI for marketing data), Adomik (programmatic analytics with PCA-style outputs).
At a glance
| Move type | Optimize |
| Primary category | Advanced Analytics |
| Secondary categories | Ops Efficiency, Sales Ops |