Add High-Impact Ad Placements
Open new ad placements on the page that weren’t part of the original layout. Adds revenue surface area through formats like interstitials, exit-intent overlays, page-grabbers, takeovers, mastheads, anchor and sticky units, and in-article video players. Net-new inventory, not creative upgrades to existing slots. Common vendors: Kargo (Spotlight), GumGum (Hangtime, Skins), Wunderkind (Exit Intent Modal), Perion/Undertone (Page Grabber), Concert, Lupon Media (sticky), Exitbee, Display.io (Interscroller), Primis (in-article video player), Google Ad Manager (Web Interstitial). Tradeoffs: incremental revenue, but higher UX cost, Google policy exposure (especially for interrupting formats), and ops complexity. Frequency capping, exit triggers, and creative QA are essential. For upgrading the creative format in existing positions, see Deploy High-Impact Rich Media Units (RM-006).
At a glance
| Move type | Add |
| Primary category | Rich Media |
| Secondary categories | Inventory Expansion, UX Optimization |